5Insights

Overview of Insights

With Insights, you can add both owned and earned data analytics widgets to customizable dashboards. Insights is an you can drag-and-drop analytics widgets, and build customized dashboards, including both owned and earned data channels, and you can also email a dashboard as a report to yourself and other users.

Here’s a list of tasks that Insights can help you accomplish:

  • View both earned and owned data in one place, without having to switch between two applications.

  • Build and customize a dashboard based on your use cases, and choose which charts to display.

  • Review analytics in your topics or the ones most relevant to you.

  • Add, delete, and drag-and-drop widgets into your dashboard.

  • Setup dashboards once and then schedule reports to be exported and emailed to you and other users at specified intervals.

Create Dashboards

With Insights you can create and configure dashboards specific to your needs. First, you have to create a dashboard, then you can configure it by adding widgets.

To create a new Insights dashboard:
  1. Navigate to Insights.

  2. Click Create Dashboard.

  3. Specify a name for your dashboard in the Dashboard Name field.

  4. Select a date range from the Date Range list.

  5. Click Save.

    Your new dashboard is saved, and the Add a Widget dialog box appears.
After you create your dashboard, you can add widgets. For more information about adding widgets, refer to Add Widgets to Dashboards.

You can also create new dashboards by duplicating existing dashboards.

To duplicate an existing dashboard:

  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard that you want to duplicate.

  4. Click the stack of papers with the asterisk icon (Duplicate Dashboard).

  5. In the confirmation dialog box, enter a name for the duplicate dashboard.

  6. Click Duplicate.

    The duplicate dashboard is created.

Modify Dashboards

You can easily modify Insights dashboards to reflect the constant evolution of the information that you need. This topic discusses how to edit your Insights dashboard to meet your changing needs.

To modify an existing Insights dashboard:
  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard that you want to modify.

  4. Click the Gear icon (Edit Dashboard).

  5. (Optional) Edit the name for your dashboard in the Dashboard Name field.

  6. (Optional) Change the date range from the Date Range list.

  7. Click Save.

    Your changes are saved to the dashboard.

Add Widgets to Dashboards

Once you’ve created a dashboard, you can add widgets and configure the widgets to give you the customized information that you require. This topic describes how to add owned metrics, topic metrics, Engage metrics, message lists, and note widgets to your dashboard.

To add widgets to an existing dashboard:
  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard to which you want to add widgets.

  4. Click thePlus icon (Add a Widget).

    The Add a Widget dialog box appears, with the following choices:
    • Owned Metrics
    • Topic Metrics
    • Engage Metrics
    • Campaigns
    • Message List
    • Note
  5. To add owned metrics, click Owned Metrics, click Save, then follow these steps:

    1. Click the network.

    2. Select one or more check boxes next to the channels that you want to include.

    3. Select one or more check boxes next to the metrics that you want to include.

    4. Click Add Widgets.

      Your widgets are added to your dashboard.
  6. To add topic metrics, click Topic Metrics, click Save, then follow these steps:

    1. Select one or more check boxes next to the topics that you want to include.

    2. Select one or more check boxes next to the metrics that you want to include.

    3. Click Add Widgets.

      Your widgets are added to your dashboard.
  7. To add engage metrics, click Engage Metrics, click Save, then follow these steps:

    1. Click one of the following in the first row:

      Users
      Channels
    2. Select one or more check boxes next to the channels that you want to include.

    3. Select one or more check boxes next to the metrics that you want to include.

    4. Click Add Widget.

      Your widget is added to your dashboard.
  8. To add a message list, click Message List, click Save, then follow these steps:

    1. Click a network.

    2. Select one or more check boxes next to the channels that you want to include.

    3. Click Add Widget.

      Your widget is added to your dashboard.
  9. To add a note, click Note, click Save, then follow these steps:

    1. Select a size.

    2. Enter a name for the note in the Note Title text box.

    3. Enter the details of your note in the Note text box.

      Optionally format your text using the formatting options.
    4. Click Create.

      Your note is added to your dashboard.

Manage Widgets in Dashboards

Once you’ve added widgets to your dashboard you can modify the widget properties, duplicate the widget, export the widget or delete the widget.

To manage widgets in an existing dashboard:
  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard on which you want to edit a widget.

    The selected dashboard appears.
  4. On the widget that you want to edit, click the menu icon. One or more of the following menu items appear:

    • Widget Settings
    • Edit
    • Duplicate
    • Delete
    • Export
  5. To adjust the widget settings, selectWidget Settings from the menu, then complete the following steps:

    1. In the Widget Settings dialog box, and adjust one or more of the settings.

      Note: The available settings depend on the widget type.
    2. Click Update.

  6. To edit a note, select Edit from the menu, then complete the following steps:

    1. In the Update Note dialog box, adjust the settings of the note, the note title and the note details.

    2. Click Update.

  7. To duplicate a widget, select Duplicate from the menu, then click Duplicate on the confirmation dialog.

    The duplicated widget appears in your dashboard.
  8. To export a widget, select Export from the menu, then complete the following steps in the Export Widget dialog box:

    1. In File Format menu, select a format. The available file formats are: PDF, PNG and Excel.

      Note: The maximum number of messages exported to a PDF and PNG is 40. The maximum number of messages exported to Excel is 2000 owned messages, or 10,000 topic metrics.
    2. In the Export to field, specify one or more email addresses, separated by commas.

    3. Click Export Now

      The widget is exported, and emailed to the specified addresses.

  9. To delete a widget, select Delete from the menu, then click Delete on the confirmation dialog.

    The widget is deleted from you your dashboard.

View Details in Earned Metric Widgets

When you click on an earned chart, a dialog box appears. You can navigate to the following tabs to view more granular information about your earned metrics:

  • Messages This tab displays all the messages based on your charts configuration. Additionally, the messages can be exported.

  • Themes This tab semantically summarizes the conversation to provide a quick look at what people are talking about for the selected messages. Top themes are displayed by clicking the Themes tab. Clicking a theme name reveals a tag cloud of meaningful concepts representing the theme. Themes don't appear if a topic has only a few messages.

  • Terms This tab displays the most frequently used terms in a topic from a 1000 message random sample. Terms can be viewed in four categories. Clicking on a term displays the related messages.

To view the details of an earned metric widget in your dashboard:
  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select a dashboard.

    The selected dashboard appears.
  4. Locate an earned topic metric chart, and click on a data point.

    The earned topic metric details dialog box appears.
  5. To view details about messages:

    1. Click the Messages tab.

      All of the related messages are displayed.
    2. To view more details about the messages, scroll through the message list.

    3. (Optional) Export the messages by clicking the upward pointing arrow icon (Export Now).

  6. To view details related to themes:

    1. Click the Themes tab.

      All of the related themes are displayed in a word cloud. The font size of each theme name is indicative of the amount of times that it's used.
    2. In the Top Themes section, click a theme in the word cloud.

      The theme name appears in the header of the Messages section. Only messages including the selected theme appear in the Messages section.
    3. (Optional) To add another theme, in the Top Themes section, click a theme in the word cloud.

    4. (Optional) To remove a theme, click the X next to the theme in the header of the Messages section.

  7. To view details related to terms:

    1. Click the Terms tab.

      All of the related terms are displayed in a word cloud. The font size of each term name is indicative of the amount of times that it's used.
      Note: The terms displayed are the most commonly used terms in messages from a random sample of 1000 messages.
    2. (Optional) From the Filter menu, select one of the following menu items:

      • Everything

      • Actions

      • Descriptors

      • Things

    3. In the Top Terms section, click a term in the word cloud.

      The term name appears in the header of the Messages section. Only messages including the selected term appear in the Messages section.
    4. (Optional) To add another term, in the Top Terms section, click a term in the word cloud.

    5. (Optional) To remove a term, click the X next to the term in the header of the Messages section.

Export Dashboards

With Insights, you can export a dashboard into a specified file format and email it to one or more other users. You can also schedule dashboard exports.

To export a dashboard:
  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard that you want to export.

  4. Click the upward pointing arrow icon (Export Now).

    The Export Dashboard dialog box appears.
  5. Select the format of the export file from the File Format list.

  6. In the Export to field, enter a comma separated list of email addresses to which to send the exported file.

  7. Click Export Now.

    The file dashboard is exported, and is emailed to the users you specified in the Export to list.

To schedule a dashboard export:

  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard that for which you want to schedule an export.

  4. Click the calendar icon (Schedule Exports).

    The Schedule Export dialog box appears.

  5. In the Export Name field, enter a name.

  6. Select a frequency from the Frequency list.

  7. Select a file format from the File Format list.

  8. In the Export to field, enter a comma separated list of email addresses to which to send the exported file.

  9. Click Schedule Export.

    The dashboard export is scheduled.

Share Dashboards

With Insights, you can share your dashboard with other users. Share a dashboard to an entire bundle, or to individual users while maintaining control of view only or editable permissions.

To share an existing dashboard:
  1. Navigate to Insights.

  2. Click the arrow next to the name of the dashboard.

  3. Select the dashboard to which you want to share.

  4. Click the branching icon (Share Dashboard).

    The Share a Dashboard dialog box appears.
  5. To control dashboard sharing with all users in a bundle:

    1. In the All Users in this Bundle row, click one of the following options:

      • Not Shared. Select this option if you don’t want to share your dashboard with the users in the bundle.

      • View Only. Select this option if you want to grant view only access of your dashboard to the users in the bundle.

      • Editable. Select this option if you want to grant all users in the bundle editing rights to your dashboard.

    2. Click Share .

  6. To control dashboard sharing with one or more specific users in a bundle:

    1. Locate the user with whom you want to share your dashboard.

    2. In the user’s row, click one of the following options:

      • Not Shared. Select this option if you don’t want to share your dashboard with the user.

      • View Only. Select this option if you want to grant view only access of your dashboard to the user.

      • Editable. Select this option if you want to grant the user editing rights to your dashboard.

    3. (Optional) Repeat steps a-b to control dashboard sharing with another user.

    4. Click Share .

Owned Metric Definitions in Insights

Here’s a complete list of Owned Metric definitions in Insights.

    List of Metrics for Facebook

    Here’s a list of metrics available for Facebook.

    • Total Fans - The total number of people who have liked your page.

    • Fans Added - The number of new people who have liked your page.

    • Unique Fans Added - The number of unique new people who have liked your page.

    • Fans Removed - The number of people who have unliked your page.

    • Unique Fans Removed - The number of unique people who have unliked your page.

    • Fans by Age and Gender - The number of your fans, broken out by age groups.

    • Female fans by Age - The number of your female fans, broken out by age groups.

    • Fan Sources - A breakdown of the number of page likes from the most common places where people liked your page.

    • Fans by Country - A breakdown of the countries where your fans live.

    • Fans by City - A breakdown of the cities where your fans live.

    • Fans by Language - A breakdown of the languages your fans speak.

    • External Referrers - The number of times people arrived on your page from a URL that isn't part of Facebook.com.

    • Negative Feedback - The number of times people performed a negative action on your page or its content (For example, unliked your page or hid a post), broken out by action type.

    • Stories - The number of stories created about your page. Stories include:
      • Liking your page

      • Posting to your page's timeline

      • Liking

      • Commenting on, or sharing one of your page's posts

      • Answering a question you posted

      • RSVPing to one of your events

      • Mentioning your page

      • Photo-tagging your page

      • Check-Ing in at your place

    • Stories by Type - A breakdown of the types of stories generated by users on your page. A story is created when someone:
      • Likes your page

      • Posts to your page's timeline

      • Likes

      • Comments on, or shares one of your page posts

      • Answers a question you posted

      • Responds to your event

      • Mentions your page

      • Tags your page in a photo

      • Checks in at your location or recommends your location

    • Consumptions - A breakdown of the types of actions people took on your posts without generating a story.

    • Page Engaged Users - The number of unique users who have created a story or clicked on content from your page.

    • Page Consumptions - The number of times people clicked on any of your page's content without generating a story.

    • People Talking About This by Story Type - The number of people engaging with your page stories, broken out by story type. A story is created when someone:
      • Likes your page

      • Posts to your page's timeline

      • Likes

      • Comments on, or shares one of your page posts

      • Answers a question you posted

      • Responds to your event

      • Mentions your page

      • Tags your page in a photo

      • Checks in at your location or recommends your location

    • People Talking About This by City - The number of people engaging with your page stories, broken out by city.

    • People Talking About This by Country - The number of people engaging with your page stories, broken out by country.

    • People Talking About This by Language - The number of people engaging with your page stories, broken out by language.

    • People Talking About This by Age/Gender - The number of people engaging with your page stories, broken out by age and gender.

    • People Talking About This: Females by Age - The number of males who are talking about your page, broken out by age groups.

    • People Talking About This: Males by Age - The number of males who are talking about your page, broken out by age groups.

    • Impressions - The total number of times content associated with your page has been displayed on a browser.
      Note: Impressions doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.
    • Paid Impressions - The number of times content from a sponsored story or ad pointing to your page was displayed on a browser.

    • Organic Impressions - The number of times your posts were seen in the Newsfeed, Ticker, or on visits to your page. These may come from your fans or non-fans.

    • Viral Impressions - The number of impressions of any stories about your page by a fan or non-fan.

    • Viral Impressions by Story Type - The number of impressions of any stories about your page by a fan or non-fan, broken out by story type. A story is created when someone:
      • Likes your page

      • Posts to your page's timeline

      • Likes

      • Comments on, or shares one of your page posts

      • Answers a question you posted

      • Responds to your event

      • Mentions your page

      • Tags your page in a photo

      • Checks in at your location or recommends your location

    • Reach - The average number of unique users who saw content associated with your page. This includes ads and sponsored stories that point to your page.
      Note: Reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.
    • Paid Reach - The total number of unique users who saw an ad or sponsored story that point to your page.

    • Organic Reach - The total number of unique users who saw content about your page in the News Feed, Ticker, or on your page. This includes fans and non-fans.

    • Viral Reach - The total number of unique users who saw a story about your page published by a fan or non-fan.

    • Viral Reach by Story Type - The total number of unique users who saw a story about your page published by a fan or non-fan, broken out by story type. A story is created when someone likes your page; posts to your page’s timeline; likes, comments on, or shares one of your page posts; answers a question you posted; responds to your event; mentions your page; tags your page in a photo; checks in at your location; or recommends your location.

    • Reach by Country - The average number of unique users who saw content associated with your page, including ads and sponsored stories that point to your page, broken out by country.

    • Reach by City - The average number of unique users who saw content associated with your page, including ads and sponsored stories that point to your page, broken out by city.

    • Reach by Language - The average number of unique users who saw content associated with your page, including ads and sponsored stories that point to your page, broken out by language.

    • Reach by Age/Gender - The average number of unique users who saw content associated with your page, including ads and sponsored stories that point to your page, broken out by age and gender.

    • Male Reach by Age - The average number of unique male users who saw content associated with your page, including ads and sponsored stories that point to your page, broken out by language.

    • Female Reach by Age - The average number of unique female users who saw content associated with your page, including ads and sponsored stories that point to your page, broken out by language.

    • Post Impressions - The total number of times a page post has been displayed on a browser.

    • Posts by Hour of Day - A distribution of how often you're posting to your page throughout the day.

    • Post Insights - A scatter plot displaying when you have posted to your page and the number of actions taken on that content. The white center circle represents the number of posts made on a certain day of the week and time of day. The dark outer circle represents the total number of actions taken on those posts.

    • Post Actions by Type - The number of actions taken on the post, broken out by type.

    • Daily Post “like” Reactions - The number of like Reactions on your posts for the specific day.

    • Daily Post “Love” Reactions - The number of Love Reactions on your posts for the specific day.

    • Daily Post “Wow” Reactions - The number of Wow Reactions on your posts for the specific day.

    • Daily Post “Haha” Reactions - The number of Haha Reactions on your posts for the specific day.

    • Daily Post “Sad” Reactions - The number of Sad Reactions on your posts for the specific day.

    • Daily Post “Angry” Reactions - The number of Angry Reactions on your posts for the specific day.

    • Post Shares - The number of times your page's posts were shared natively on Facebook.

    • Total Actions - The number of total actions taken on your page's posts.

    • Page Impressions Frequency Distribution - The number of people your page reached, broken down by how many times people saw content about your page.

    • Page Impressions Viral Frequency Distribution - The number of people your page reached from a story published by a friend, broken down by how many times people saw stories about your page.

    • Page Positive Feedback by Type Unique - The number of people who took a positive action, broken down by type.

    • Page Fans Online - The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day (in PST).

    • Page Fans Online Per Day - The number of your fans who saw any posts on Facebook on a given day.

    • Page Video Views - The total number of times a video on a page has been viewed for more than 3 seconds.

    • Page Video Views Paid - The total number of times a promoted video on a page has been viewed for more than 3 seconds.

    • Page Video Views Organic - The total number of times a video on a page has been viewed by organic reach for more than 3 seconds.

    • Page Video Views Autoplayed - The total number of times an autoplayed video on a page has been viewed for more than 3 seconds.

    • Page Video Views Click to Play - The total number of times a video on a page has been viewed by a user clicking on the play button, for more than 3 seconds.

    • Page Video Views Unique - The total number of times a video on a page has been played a unique user for more than 3 seconds.

    • Page Video Repeat Views - The total number of times that users replay a video on a page for more than 3 seconds.

    • Page Places Check-In Total - The number of times people checked into a place.

    • Page Places Check-In Total Unique - The number of people who checked into a place.

    • Page Places Check-In Mobile - The number of times people checked into a place using mobile phones.

    • Page Places Check-In Mobile Unique - The number of people who checked into a place using mobile phones.

    • Page Places Check-Ins by Age Gender - The gender and age of people who checked in at a place.

    • Page Places Check-Ins by Locale - The top locales of people who checked into a place.

    • Page Places Check-Ins by Country - The top countries of people who checked into a place.

    • Page Views Logged in Total - The number of times a page’s profile has been viewed by people logged into Facebook.

    • Page Views Logged in Unique - The number of people logged into Facebook who have viewed the page profile.

    • Page Views by Internal Referer Logged in Unique - The number of people logged into Facebook who have viewed your Page, broken down by the internal referer within Facebook.

    • Page Views by Site logged in Unique - The number of people logged into Facebook who have viewed a page profile, broken down by the type of device.

    • Page Views by Age Gender Logged in Unique - The number of people logged into Facebook who have viewed a page profile, broken down by gender group.

    • Page Video Views 10s Repeat - The number of times a page’s videos were replayed for at least 10 seconds, or for nearly its total length, whichever happened first.

    • Page Video Views 10s Unique - The number of times a page's videos were watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first, broken down by unique users.

    • Page Video Views 10s Click to Play - The number of times a page's videos were started by clicking the play button and watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

    • Page Video Views 10s Autoplayed - The number of times a page's videos were started automatically and watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

    • Page Video Views 10s Organic - The number of times a page's videos were watched without any paid distribution for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

    • Page Video Views 10s Paid - The number of times a page's videos with paid activity were watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

    • Page Video Views 10s - The number of times a page's videos were watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.

    • Page Video Complete Views 30s - The total number of times a page's videos have been viewed for more than 30 seconds.

    • Page Video Complete Views 30s Paid - The total number of times a page's promoted videos have been viewed to the end, or for more than 30 seconds.

    • Page Video Complete Views 30s Organic - The total number of times a page's videos have been viewed to the end, or viewed for more than 30 seconds by organic reach.

    • Page Video Complete Views 30s Autoplayed - The total number of times a page's autoplayed videos have been viewed to the end, or viewed for more than 30 seconds.

    • Page Video Complete Views 30s Click to Play - The total number of times a page's videos have been viewed to the end, or viewed after the user clicks on play for more than 30 seconds.

    • Page Video Complete Views 30s Unique - The total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds.

    • Page Video Complete Views 30s Repeat Views - The total number of times that people replay a page's videos to the end, or for more than 30 seconds.

    • Page Views by Age Gender Logged in Unique - The number of people logged into Facebook who have viewed page profile, broken down by gender group.

    • Page CTA Clicks Logged in Total - The total number of clicks on a page CTA button by people who are logged into Facebook.

    • Page CTA Clicks Logged in Unique - The unique number of clicks on a page CTA button by people who are logged into Facebook.

    • Page CTA Clicks by Site Logged in Unique - The number of unique people who are logged into Facebook and clicked on the CTA button, broken down by www, mobile, api or other.

    • Page CTA Clicks by Age Gender Logged in Unique - The number of unique people who are logged into Facebook and clicked the Page CTA button, broken down by age and gender group.

    • Page Video View Time - The total time, in millisecond, that people spent watching videos on your page.

    Some notes on negative action types
    • Page unlikes only includes users who explicitly unliked your page.

    • Removed fans also includes users who are no longer fans of your page for other reasons, like if the user’s account is no longer active.

      List of Metrics for Twitter

      Here’s a list of metrics available for Twitter.

      • Oracle Social Cloud Clicks - The number of times users clicked the publish-generated short links in your brand's tweets on a specific day.

      • Tweet Insights - A scatter plot displaying when you have tweeted to your brand's Twitter channel and the number of actions taken on that content. The white center circle represents the number of tweets made on a certain day of the week and time of day. The dark outer circle represents the total number of actions taken on those tweets.

      • Followers - The number of followers on your Twitter channel.

      • All Retweets - The number of times your brand’s tweets, including anything your brand retweets, were retweeted on a specific day.

      • Retweets of My Tweets - The number of times you brand’s tweets, not including anything your brand retweets, were retweeted on a specific day.

      • Mentions - The number of times your brand's Twitter handle was mentioned in tweets that aren't a reply on a specific day.

      • Replies - The number of times your brand's Twitter handle was mentioned in a reply on a specific day.

      • Engagement - The number of actions on and about your brand's Twitter channel, which includes mentions, retweets, and Oracle Social Cloud clicks, on a specific day.

      • Favorites - The number of times your brand's tweets were favorited on a specific day.

      • Unfollows - The net number of users who unfollowed your brand's Twitter channel on a specific day.

      • New Followers - The net number of users who followed your brand's Twitter channel on a specific day.

      • Tweet Count - The number of times your brand tweeted on a specific day.

        List of Metrics for YouTube

        Here’s a list of metrics available for YouTube.

        • Views - The number of times that a video on your channel was viewed.

        • Unique Views - The number of unique viewers that watched the videos on your channel.

        • Comments - The number of comments users have made on the videos on your channel.

        • Likes - The number of people who have clicked Like on the videos on your channel.

        • Dislikes - The number of people who have clicked Dislike on the videos on your channel.

        • Shares - The number of times users have shared the videos on your channel.

        • Viewers by Country - A breakdown of the countries where your viewers live.

        • Subscribers Gained - The number of times that users subscribed to your channel.

        • Subscribers Lost - The number of times that users unsubscribed from your channel.

        • Average View Duration - The average length, in seconds, of video playbacks on your channel.

        • Estimated Minutes Watched - The number of minutes that users watched videos on your channel.

        • Annotation Click Through Rate - The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.

        • Annotation Close Rate - The ratio of annotations that viewers closed to the total number of annotation impressions.

        • Average View Percentage - The average percentage of a video watched during a video playback on your channel.

        • Videos Added To Playlists - The number of times that videos on your channel were added to any Youtube playlists.

        • Videos Removed From Playlists - The number of times that videos on your channel were removed from any Youtube playlists.

        • Annotations Shown - The number of annotations on your videos that were shown to viewers.

        • Clickable Annotations Shown - The number of annotations in your videos that were shown to viewers and could be clicked.

        • Annotation Clicks - The number of annotations in your videos that were clicked.

        • Closable Annotations Shown - The number of annotations on your videos that were shown to viewers and could be closed.

        • Annotation Closes - The number of annotations in your videos that were closed.

          List of Metrics for LinkedIn

          Here’s a list of metrics available for LinkedIn.

          • Total Followers - The total number of LinkedIn members who are following your company page.

          • Followers - The daily change in members that are following your company page.

          • Total Organic Followers - Total followers you gained naturally, without advertising.

          • Organic Followers - The daily change in followers you gained naturally, without advertising.

          • Total Paid Followers - Total followers gained through advertising.

          • Paid Followers - The daily change in followers gained through advertising.

          • Likes - The total number of likes on your posted content for each day.

          • Shares - The total number of shares on your posted content for each day.

          • Comments - The total number of comments on your posted content for each day.

          • LinkedIn Clicks - The number of clicks on your content, company name, or logo for each day. This doesn't include interactions (shares, likes, and comments).

          • Impressions - The number of times each update was shown to LinkedIn members.

          • Engagement - The percentage of people who interacted with your LinkedIn posts when they were exposed to them. This is calculated by adding the clicks, likes, comments, and shares and dividing by the number of impressions.

          • Oracle Social Cloud Short Link Clicks - The number of clicks on included Oracle Social Cloud Short Links.

            List of Metrics for Tumblr

            Here’s a list of metrics available for Tumblr.

            • Total Follower Count - The total number of users that are following your Tumblr account.

            • Likes - The total number of likes on your posted content for each day.

            • Reblogs - The total number of reblogs of your posted content for each day.

            • Notes - The total number of notes (includes likes and reblogs) on your posted content for each day.

            • Oracle Social Cloud Short Link Clicks - The number of clicks on included Oracle Social Cloud Short Links.

            • Engagement Rate - The percentage of people who interacted with your Tumblr posts when they were exposed to them. This is calculated by taking the notes and dividing by the number of followers your account has on day of the post.

              List of Metrics for Instagram

              Here’s a list of metrics available for Instagram.

              • Total Follower Count - The total number of users that are following your Instagram account.

              • Post likes - The total number of likes on your posted content for each day.

              • Post Comments - The total number of comments on your posted content for each day.

              • Post Count - The number of posts made by your Instagram account for each day.

                List of Metrics for WeChat

                Here’s a list of metrics available for WeChat.

                • Page/Account Level Metrics in Custom Analytics

                • Total followers (line chart)

                • Followers Removed per day line chart, KPI (cancel_user all sources aggregated)

                • New Followers by Source pie chart, bar chart, and table (new_user by source) (only has line chart)

                • Followers Changes (line chart)

                • Count of Followers Sending Direct Messages (line chart)

                • Direct Messages Received (line chart)

                • Fan Impressions per day line chart, KPI (int_page_read_user)

                • Impressions per day line chart, KPI (int_page_read_count)

                • Fan Detail Impressions per day line chart, KPI (ori_page_read_user)

                • Detail Impressions per day line chart, KPI (ori_page_read_count)

                • Fan Shares per day line chart, KPI (share_user)

                • Shares per day line chart, KPI (share_count)

                • Fan Favorites per day line chart, KPI (add_to_fav_user)

                • Favorites per day line chart, KPI (add_to_fav_count)

                • New Followers by Source (pie chart, bar chart, table)

                • Impressions Shared Scene (pie chart, bar chart, table)

                • Impressions Read Source (pie chart, bar chart, table)

                • Count of Followers Sending Direct Messages By Message Type pie chart, bar chart, table (msg_user by msg_type)

                • Direct Messages Received by Message type pie chart, bar chart, table (msg_count by msg_type)

                  Topic Metrics in Insights

                  Use the Topic Metrics tab for a high level overview of how the topics stack up against each other over the selected date range. Here’s a list of charts available:

                  • Activity - The total number of conversations for each topic over the selected date range by day.
                    Note: The mentions being displayed are in GMT time zone (5 hours ahead of eastern).When you export the activity chart to a CSV file, only days that have a mention count will be exported.
                  • Share of Voice - The percentage of conversations that each topic has received over the selected date range.

                  • Twitter Potential Reach - The total number of unique people that were reached within your topic. It's derived from the followers of the authors in your topic.

                    Example: Your topic is using the hashtag #superbowl. There are three authors who tweeted with that hashtag in the time frame you selected. One author with 100 followers tweets three times. We would count 100 followers for that person. One author with 50 followers tweets once. We would count 50 followers for that person. So the potential reach would be 150.

                    Notes:
                    • Reach counts followers only once, so if an author tweets twice, their followers are only counted once.

                    • Reach for retweets is counted as the number of followers of the person posting the retweet, not the person being retweeted.

                    • Follower counts are counted at the time the post is made.

                  • Twitter Potential Impressions - The maximum number of times the tweets included in your topic could have been seen.

                    Example: Your topic is using the hashtag #superbowl. There are three authors who tweeted with that hashtag in the time frame you selected. One author with 100 followers tweets three times and we would count that as 300 potential impressions. One author with 50 followers tweets once and we would count 50 impressions for that person. So the potential impressions would be 350.

                    Notes:
                    • Potential impressions counts followers for an author every time they tweet.

                    • Impressions for retweets are counted as the number of followers of the person posting the retweet, not the person being retweeted.

                    • Follower counts are counted at the time the post is made.

                  • Sentiment - Negative, neutral, and positive sentiment breakdown by topic.

                  • Content Types - The content breakdown of each topic over the selected date range. The types of content are categorized as:
                    • Blogs - Millions of sites, including Wordpress, Quora, Yelp blogs, etc

                    • Consumer Reviews - Hundreds of sites, including Amazon, GooglePlay, Indeed, Glassdoor, iTunes, Consumer Affairs, etc

                    • Discuz!

                    • Facebook

                    • Message Boards - Thousands of sites, including Yahoo Answers, freeforum.net, proboards.com, etc

                    • News - Thousands of sites, including mainchannel news sites like CNN.com, Wikipedia, etc

                    • Sina Weibo (Add On)

                    • Tencent Weibo (Add On)

                    • Tumblr

                    • Twitter

                    • YouTube

                  Clicking on a bar in the chart will display the mentions for that range.
                  • Top Sources - The media outlets and blogs that mention the selected topics the most. This applies to Blogs, News, Consumer Reviews, Message Boards data types. This doesn't apply to Microblogs, Social Sites, Custom, Videos data types.

                  • Top Hashtags - Allows you to display the top trending hashtags so that you can get more insight into conversations happening around the topics that you have selected on the Dashboard. When you click on a particular hashtag, the mentions report will come up and will show the mentions that contain the hashtag that you have selected.

                  Note: If you have selected specific filters in the Filters area, those choices will override your choices in these charts. For example, if you have only selected Blogs in the Content Type filter, you will only display data for blogs in the Content Types chart.

                  Engage Metrics in Insights

                  Here’s a list of the metrics used for Engage:

                  Channel and User Networks

                  • Read Messages - The number of messages marked read in Engage during the specified time period.

                  • Responded Messages - The number of message replies in Engage during the specified time period.

                    Note: The results includes responses to all posts, comments, and direct messages. The results will report only data for replies made within Engage, and don't include replies made natively on the social network.
                  • Hidden Messages - The number of messages hidden in Engage during the specified time period.

                  • Deleted Messages - The number of messages deleted in Engage during the specified time period.

                  • Archived Messages - The number of messages archived in Engage during the specified time period.

                  • Average Time to Read - The average time, in seconds, before messages were marked as read in Engage during the specified time period. The start time is based on when the post appeared on the social network.

                  • Minimum Time to Read - The shortest time, in seconds, taken to mark a message as read in Engage during the specified time period. The start time is based on when the post appeared on the social network.

                  • Maximum Time to Read - The longest time, in seconds, taken to mark a message as read in Engage during the specified time period. The start time is based on when the post appeared on the social network. This excludes any messages that weren't marked as read.

                  • Average Time to Respond - The average time, in seconds, before messages were marked as replied to in Engage during the specified time period. The start time is based on when the post appeared on the social network.

                  • Minimum Time to Respond - The shortest time, in seconds, taken to reply to a message in Engage during the specified time period. The start time is based on when the post appeared on the social network.

                  • Maximum Time to Respond - The longest time, in seconds, taken to reply to a message in Engage during the specified time period. The start time is based on when the post appeared on the social network. This excludes any messages that weren't replied to.

                  Channel Only Metrics

                  • Received Messages - The number of messages received in Engage during the specified time period.

                  • Unread Messages - A calculation of unread messages for the time period. The calculation is Received Messages - Read Messages + Number of Messages Marked Unread.

                  • Percentage of Read Messages - The hourly percentage of read messages during the specified time period. The percentage for each hour is calculated as follows: Read Messages / Received Messages. The KPI module averages those hourly percentages across the selected time period.

                  • Percentage of Unread Messages - The hourly percentage of unread messages during the specified time period. The percentage for each hour is calculated as follows: Unread Messages / Received Messages. The KPI module averages those hourly percentages across the selected time period.

                  • Messages Not Responded To - A calculation of messages without a response for the time period. The calculation is Received Messages - Replies.

                  • Responded Message Percentage - The hourly percentage of messages responded to during the specified time period. The percentage for each hour is calculated as follows: Replies / Received Messages. The KPI module averages those hourly percentages across the selected time period.

                    Note: The resulting percentage includes responses to all posts, comments, and direct messages. The results will report only data for replies made within Engage, and don't include replies made natively on the social network.
                  • Unresponded Message Percentage - The hourly percentage of messages not responded to during the specified time period. The percentage for each hour is calculated as follows: Messages Not Responded To / Received Messages. The KPI module averages those hourly percentages across the selected time period.

                  • Assigned Messages - The number of messages assigned during the specified time period.

                  • Unassigned Messages - A calculation of unassigned messages for the time period. The calculation is Messages Received - Messages Assigned + Number of Messages Marked Unassigned.

                  • Assigned Message Percentage - The hourly percentage of assigned messages during the specified time period. The percentage for each hour is calculated as follows: Assigned Messages / Received Messages. The KPI module averages those hourly percentages across the selected time period.

                  • Unassigned Message Percentage - The hourly percentage of unassigned messages during the specified time period. The percentage for each hour is calculated as follows: Unassigned Messages / Received Messages. The KPI module averages those hourly percentages across the selected time period.

                  User Only Metrics

                  • Unread Messages - The number of messages marked as unread during the specified time period.

                  • Assignments Given - The number of assignments given by this user to other users during the specified time period.

                  • Assignments Received - The number of assignments received by this user from other users during the specified time period.

                  • Assignments Completed - The number of assignments marked completed by this user during the specified time period.

                  • Assignments Completed Percentage - The hourly percentage of assignments completed during the specified time period. The percentage for each hour is calculated as follows: Received / Completed. The KPI module averages those hourly percentages across the selected time period.