3Listen and Analyze

Introduction to Listen and Analyze

Welcome to Listen and Analyze.

Listen and Analyze gives you an in-depth look into how users are interacting with your Facebook Pages, Twitter channels, YouTube channels, and the content you publish through Oracle Social Cloud in Publish and Content and Apps. This granular data can help you understand these interactions and improve your content, creating more user engagement with your brand. It includes metrics for all your Oracle Social Cloud Marketing tools, with separate sections for account-wide metrics, data on your channels and posts, and data on your views and modules.

Listen and Analyze also includes dashboards and reports from Oracle Social Cloud. The Dashboards tab provides a real-time and automated view into the social side of your business by revealing trends using a variety of analytical indicators. The SEM Reports tab allows you to quickly track user and data activity. With user reports, you can see the internal actions per user during a specific time period. For data reports, you can see all content for a channel during a specific time period.

Basic Terminology

Let's go over some terminology that you will see throughout these topics. Many of these names or phrases are specific to Listen and Analyze, so it's important to know what they refer to.
  • Fans: Facebook users who have clicked the Like button on your brand's Facebook page.

  • Active Users: This is a metric defined by Facebook. Their definition is fans and non-fans who have viewed your brand's page or its posts. This includes when a post appears in their newsfeed or a visit to view a post directly on your page.

  • User Engagement: This metric measures the actions that have been taken on your brand's Facebook page's Wall.

  • Actions: These items happen on your brand's Facebook wall. It includes Likes, comments, posts, Shares, clicks, and engagement with wall apps, like polls or quizzes.

  • Indicators: Preconfigured filters that extract and analyze precise aspects of conversations. An indicator contains logic designed to recognize a specific response or reaction within each conversation. For example, if social media content has language describing a problem with a product or service, then that conversation is categorized into the Problem indicator.

  • Content Type: Types of social sources, such as microblogs, blogs, message boards, social sites, and so on.

  • Topic: The organizational structure used to group a set of keyword searches that are created to aggregate and track relevant social media conversations. Topics are given a name for easy recognition. For example, the topic Oracle could aggregate posts that mention Oracle, @Oracle, or Oracle Corp.

  • Messages: These are social posts, and they make up your Listen and Analyze subscription (what you're charged for in Listen). The number of messages you can bring into your account is listed on the Topics page. A single message can result in multiple mentions, which are defined below.

  • Mentions: These are social mentions that match your Topic criteria. A single message (social post) can result in multiple mentions.

  • Theme: Listen semantically filters conversations that have matched to a topic's search query and groups them into like conversations. These groups, or themes, enable quick and accurate depictions of conversation drivers for the topic.

  • Sentiment: Tonality of a mention (positive, negative, or neutral).

Software Note

Geographical data licensed from geonames.org under the Creative Commons Attribution 4.0 License .

The Resources Tab (Legacy)

The Resources tab gives you a valuable and in-depth look at how your channels are performing. The pages within the tab are made up of modules and each module is a graph or chart showing you data on various aspects of your channels. Let's go through the interface of the tab, so you know exactly where to find the information you need.

Note: The documentation in this topic describes a legacy product feature that is supported only for select existing customers. The product feature described in this topic isn't available to new customers.

You can work with the Resources tab if you're an Oracle Social Cloud Marketing customer.

Channel Selector

All the channels in your selected bundle will be listed in the Channel Selector drop-down menu, separated out into Facebook Channels, Content and Apps Views, Twitter channels, and Youtube. Click the channel you want to see from the menu and the page will refresh, displaying metrics for that item.

You can also view metrics for certain social network channels all rolled up - simply select All Facebook Channels, All Twitter Channels, or 25 Newest Content and Apps Views from the drop-down menu and you'll see an aggregate of your top 25 channels.

Select a Date Range

You can select a specific date range for your data by using the Date Range Selector. This selector lets you view your data for the last seven days, last 30 days, or from a range of your choosing.
  • To view data by Week or Month: Click the text link for Last 7 or Last 30 days and the graphs will refresh to display the new date range.

  • To select a specific date range: Click the Range text link. Two calendars will appear, one for Start date and the other for End date. Select a date on each calendar, then click Apply. The graphs will refresh to display the new date range. Use the arrows to scroll to different dates or ranges.

Categories

Each channel has different categories for metrics, giving you a breakdown so you can get the greatest amount of information possible.
  • Facebook Pages: Dashboard, Fans, Engagement, Visibility, and Posts

  • Content and Apps Views: Visitors, Engagement

  • Twitter Channels: Overview, Engagement

  • YouTube: Channel Overview, Videos

Category Help Guides

On each sub-page of the Resources tab there are Help Guides. Unique questions for each page will appear when you click on the page. Click on a question and a dialog window will pop up, answering the question.

    Export Your Listen and Analyze Info

    You can easily export your Listen and Analyze info so you can make your own reports. You can subscribe to get your metrics emailed to you, or download certain pages or all of them as an Excel spreadsheet. Use the SUBSCRIBE or DOWNLOAD links on each page of the Channels and Posts tab.

    Note: These reports are based off of the time zone of the network or GMT. For instance, Facebook is based on PST, while Twitter uses GMT.
    Subscribing to a Report

    When you subscribe to Listen and Analyze, we'll email you an Excel report containing all the Facebook metrics in Listen and Analyze for the channels in your bundle. You can select a specific Facebook channel, or all your Facebook channels in your current bundle. You can subscribe from the Dashboard page. Here's how you subscribe:

    1. Make sure you have the channels you want selected in the Channel Selector.

    2. Click the Analytics text link. A modal window opens and displays your delivery information and options.

    3. The following delivery information is displayed:

      • Channels Included in this Report: View the channel or channels you selected. To change the view, click Cancel and select the channels you want in the Channel Selector.

      • Deliver to: Reports are automatically sent to your account email address, which is displayed in this field.

    4. Select your report frequency - how often you want to get the reports emailed.

    5. Click Save. A confirmation message will appear.

      If you need to delete your subscription, click the same Analytics text link, then click the Manage All Subscriptions text link to be taken to the Subscription Manager, where you can unsubscribe from the email.
    Downloading a Report

    Each page in the Resources section has a DOWNLOAD: This Page link. To download an Excel spreadsheet of the data from that page, click This Page and a download modal will open. This modal gives you the option of where to save the channel on your computer.

    Bundles with 25+ Channels

    If you're viewing a group of channels in a bundle that has more than 25 channels, you will be given an option when you go to download a report. You can either download the data for what's currently displayed on the page (the data for your top 25 channels), or all the data for all of your channels in the bundle.

    Select the option you want, then click Download. Your report will be prepared and you will be given the option of where to save it on your computer.

    Exporting a Chart

    Every chart on every page of the Resources tab is available for you to export. Click the Export Graph icon to export the graph in either PNG or PDF format.

    Select which file type you want, select where you want to save the file, and it will begin downloading.

    Related Topics

    • Oracle Social Cloud Knowledge Base Home Page

      The Resources Tab: Facebook Dashboard

      When you first click Resources tab, the first place you'll be taken is the Dashboard category for a Facebook page. The Dashboard functions as an overview of your Facebook page's activity over the set date range. Displayed are numbers from the Fans, Engagement, Visibility, and Posts category sections of the tab.

      You can work with the Dashboard category if you're an Oracle Social Cloud Marketing customer.

      Let's go through each module on the page and talk about the metrics and what data the charts show.

      Fans

      The first and largest module on the page is the Fans graph. A fan is a Facebook user who has liked your brand's page.

      This line graph shows you the growth of fans of your page. The graph also displays the following metrics:
      • Total Fans: The total number of people who have liked your page. Also displayed is the change percentage over the given time range.

      • New Fans: The number of new people who have liked your page.

      • Removed Fans: The number of people who have unliked your page.

      • Avg. New Fans Per Day: The average number of new people who have liked your page within the specified timeframe.

      To display more metrics about your fans, click the See More link and you'll be taken to the fans category page.

      Fan Demographics

      This graph shows the age and gender of your fans, based on the information they have provided in their user profiles. Hovering over the bars on the graph will show you the gender and the total number of fans in that age group that the bar is representing.

      The following metrics are displayed below the graph:
      • Male: The total number of your fans who are males.

      • Female: The total number of your fans who are females.

      • Top Gender/Age: The gender/age of the largest segment of your fans.

      Top Fan Sources

      This pie chart shows you the Top Fan Sources, which includes places inside Facebook (not including your page) and external websites. The pie chart will display the top five sources. For a complete list, click the See More link to display the Fans: Overview page.

      The following metric is displayed below the chart:
      • Top Fan Source: The source that has referred the most users to your page.

      Reach and Impressions

      The Reach line graph displays the Unique Impressions for your page - the number of people who have seen any content associated with your page (this number is an estimate). The Impressions line graph displays the Impressions for your page - the total number of times content associated with your page was displayed on a browser.

      You can hover over each data point in each graph and the number of Unique Impressions or Impressions for a specific day will be displayed. The graphic also displays the following metrics:
      • Reach: The average number of unique users who saw content associated with your page during the date range selected. This includes Ads and Sponsored Stories that point to your page.

      • Note: Reach doesn't equal the sum of Organic, Viral, and Paid Reach, because Facebook may count users in more than one category.

      • Average Reach/Day: The average number of people who have seen any content associated with your page per day, within the specified timeframe.

      • Total Impressions: The total number of times content associated with your page has been displayed on a browser.

      • Average Impressions/Day: The average number of times content associated with your page was displayed on a browser within the specified timeframe.

      For more metrics about your Unique Impressions or Impressions, click the See More link for either graph and you'll be taken to the Visibility: Reach or Visibility: Impressions category page.

      Engagement

      This line graph displays the Stories for your page. The stories include:
      • Liking your page

      • Posting to your page's Wall

      • Liking

      • Commenting on or sharing one of your page posts

      • Answering a question you posted

      • RSVPing to one of your events

      • Mentioning your page

      • Phototagging your page

      • Checking in at your place

      You can hover over each data point on the graph and the number of Stories for a specific day will be displayed. The graph also displays the following metrics:
      • Page Stories: The number of stories created about your page. The stories include:
        • Liking your page

        • Posting to your page's Wall

        • Liking

        • Commenting on or sharing one of your page posts

        • Answering a question you posted

        • RSVPing to one of your events

        • Mentioning your page

        • Phototagging your page

        • Checking in at your place

      • Avg. Page Stories/Day: The average number of stories created about your page within the specified timeframe.

      To view more metrics about your page's Engagement, click the See More link for the graph and you'll be taken to the Engagement category page.

      Posts

      This line graph displays the number of posts you have made to your page. You can hover over each data point on the graph to display the number of posts you made on a specific day. The graph also displays the following metrics:
      • Total Actions: The number of likes, comments, shares, video plays, photo views, clicks, and other clicks that came from your page's posts.

      • Likes: The number of likes that came from your page's posts.

      • Comments: The number of comments that came from your page's posts.

      To display more metrics about your Posts, click the See More link and you'll be taken to the Posts category page.

      The Resources Tab: Facebook Fans

      The Fans section of the Resources tab shows you metrics all about your fans. This section is divided into two parts: Overview and Fan Demographics.

      You can work with the Fans section if you're an Oracle Social Cloud Marketing customer.

      Fans: Overview Section

      The Fans: Overview section shows you metrics about the quantities of fans you have on your page.

      Fans by the Numbers
      The first and largest graph on the page is actually four different graphs in one. These are, New Fans, Removed Fans, and Total Fans. Selecting the metric's name from the drop-down list refreshes the graph so it displays the information for that particular metric. You can also display the New Fans and Removed Fans lines at the same time on the graph by selecting New vs. Removed Fans from the drop-down list. This allows you to compare these metrics directly against each other.
      • New Fans: How many new people have liked your page.

      • Removed Fans: How many people Unliked your page.

      • Total Fans: The total number of people who have liked your page.

      For each graph, the total number for the metric is displayed in the drop-down list. Also displayed is a percentage change indicator for the metric number, showing whether the change is positive or negative, along with the actual percentage number.

      Hover over the individual data points on the graph and an exact number for a specific day within the time range will be displayed.

      The following metrics are displayed below the graph:
      • Total Fans: The total number of people who have liked your page.

      • New Fans: The number of new people who have liked you page.

      • Avg. New Fans/Day: The average number of new people who have liked your page within the specified timeframe.

      • Removed Fans: The number of people who have Unliked your page.

      Fan Sources

      This list displays the most common places new fan can like your page, the number of likes that came from each, and the percentage each makes up of the total number of sources.

      The data is also displayed in a pie chart, showing the most common fan sources.

      Demographics

      The Fan: Demographics section shows you demographic data about the people who have liked your page.

      Fan Map

      This map shows you the top 20 countries and cities where your fans are located around the world.

      Hover over a country and the country’s name and total fan count will appear. Hover over areas of concentration to view a specific location’s name and fan count for that area.

      The following metrics and the percentage of the total of that metric are displayed below the map:
      • Total Fans: The total number of people who have liked your page.

      • Top Country: The country where the highest number of your Fans live.

      • Top City: The city where the highest number of your fan live.

      • Top Language: The language that the highest number of your fan have set as their default language.

      Top Locations

      These lists are a breakdown of location data (countries, cities, and languages) about the fan of your page, ordered from highest to lowest. There are two charts, one from the earliest date from the range that is displayed and one from the latest.

      Text links labeled countries, cities, and languages, enable you to display the data for that particular metric. The list automatically displays the first ten locations. Click Show the full list to display all available records.

      Gender/Age Graph

      This graph shows you the age and gender of your fan based on the information they provide in their user profiles.

      The graph also displays the total gender count and age data. Click one of the links to refresh the graph and view specific data.

      Gender

      This pie chart displays the gender breakdown of your fan. The chart displays segments for male, female, and unknown genders.

      Gender/Age Charts

      These charts are based on the age and gender information your fans have provided in their user profiles. The data is ordered from highest to lowest. The charts are separated into male and female age groups, and show the total for the particular group, the percentage of the total number of fans that represents, and the change over the specified time frame.

      There are charts for two dates: the earliest date from the range you're viewing, and the latest date from the range you're viewing.

      Related Topics

      The Resources Tab: Facebook Engagement

      The Engagement section of the Resources tab shows you data about the interactions users are having with your page and its content. This section is divided into two parts: Overview and Demographics.

      You can work with the Engagement section if you're an Oracle Social Cloud Marketing customer.

      Engagement: Overview Section

      The Engagement: Overview section shows you metrics about the quantities of engagement with your page and its content.

      Engagement Graph
      The first and largest graph on the page is actually three different metrics in one. They are, page Stories, Engaged Users, and page Consumptions. Clicking the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric. You can also display metrics for certain combos of metrics together on the graph by selecting the combo from the drop down, such as Engaged Users vs Consumptions.
      • Page Stories:The number of stories created about your page. The stories include:
        • Liking your page

        • Posting on your page’s wall

        • Liking

        • Commenting on or sharing one of your page posts

        • Answering a question you posted

        • RSVPing to one of your events

        • Mentioning your page

        • Phototagging your page

        • Checking in at your place

      • Engaged Users: The average number of unique users who have created a story or clicked on content from your page during the date range selected.

        Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics.
      • Consumptions: The number of times people clicked on any of your page's content without generating a story.

      For each graph, the total number for the metric is shown in the drop-down list. Also displayed is a percent change indicator for the metric number, which shows whether the change is positive or negative, and also the actual percentage number.

      Hover over the individual data points on the graph to display the exact number for a specific day within the time range you're viewing.

      Engagement Chart

      This list displays how users are interacting with your page and its contents. The list is broken out by the type of engagement, ordered from highest to lowest.

      Text links labeled stories, people talking about this, and consumptions enable you to refresh the list, displaying the data for that particular metric. The list shows you the total number for that metric, and the percentage that metric makes up of the total engagement.

      Engagement Pie Chart

      This pie chart displays the same data about the engagement for this channel as the previous chart, but in a different visual style.

      Text links labeled stories, people talking about this, and consumptions enable you to refresh the pie chart, displaying the data for that particular metric.

      Negative Feedback Chart

      This list displays the number of times people performed a negative action on your page or its content (For example, unliked your page or hid a post). The list is broken out by the type of action, and shows you the total number for that type, and what percentage that represents for the total number of negative feedbacks.

      Some notes on negative action types:
      • Page unlikes only includes users who explicitly unliked your page.

      • Removed fans also includes users who are no longer fans of your page for other reasons, like if the user’s account is no longer active.

      Negative Feedback Pie Chart

      This pie chart displays the same data about the negative feedback on your channel as the previous chart, but in a different visual style.

      Top Engaged Users

      This is a dynamic list of the ten users who have posted to your wall and commented on your posts the most in a 90 day period. Dislayed are the user's profile pic, name, gender, language, and number of comments they've made on your posts.

      To display the actual comments the user has made, click the Comments box. The box will expand, displaying the actual text of the comments the user has made.

      Referral Sources

      This list shows you the external websites that are sending people to your Facebook page. The list shows you the site name, number of referrals, and what percentage that number makes up of the total referrals from all the sites.

      The list automatically displays the first 10 external sources. To display a full list, click Show the full list, and the list will expand.

      The data is also displayed in a pie chart, showing the most common referral sources.

      Demographics

      The Engagement: Demographics sections shows you demographic data about the people who have been sharing stories and interacting with your page.

      Engagement Map

      This map shows you the top 20 countries and cities where the people engaging with your page are located around the world. Hover over areas on the maps to display the number of engaged users in each portion of the map.

      The following metrics and the percentage of the total of that metric are displayed below the map:
      • Top Country: The country where the most people are talking about your page.

      • Top Language: The language that the most people talking about your page have set as their default language.

      • Gender-Age: The gender/age segment of the highest number of people talking about your page.

      Locations/Languages Chart

      This list is a breakdown of the countries and languages of your fans, ordered from highest to lowest.

      Text links labeled country and language enable you to refresh the list and the data for that particular metric. The list automatically displays the first 10 items, click Show the full list to display all records.

      Locations/Languages Pie Chart

      This pie chart displays the same data about locations/languages as the previous chart, but in a different visual style.

      Text links labeled country and language enable you to refresh the list, displaying the data for that particular metric.

      People Talking About This: Gender and Age

      This graph shows you the gender and age segments of the people talking about your page.

      The graph shows you the different agree groups with the darker colored bar representing males and the lighter colored bar representing females in those groups. Hovering over a bar shows you the gender and age the bar represents and the exact number of users in that segment.

      This data is also displayed in a pie chart.

      People Talking About This: Males by Age

      This list is a breakdown of the number of males who are talking about your page, broken out by age groups.

      The chart shows you the age group, the total number of males in that age group, and what percentage that number makes up of the total males talking about your page.

      People Talking About This: Females by Age

      This list is a breakdown of the number of females who are talking about your page, broken out by age groups.

      The chart shows you the age group, the total number of females in that age group, and what percentage that number makes up of the total females talking about your page.

      Related Topics

      The Resources Tab: Facebook Visibility

      The Visibility section of the Resources tab shows you metrics about how your page's content is being seen by users. This section is divided into three parts: Impressions, Reach, and Reach Impressions.

      You can work with the Visibility section if you're an Oracle Social Cloud Marketing customer.

      Impressions

      The Visibility: Impressions section shows you metrics about number of times content associated with your page was displayed on a browser.

      Impressions Main Graph
      The first and largest graph on the page is actually four different graphs in one. They are, Impressions, Paid Impressions, Organic Impressions, and Viral Impressions. Clicking the metric's name on the drop-down list will refresh the graph so it displays the information for that particular metric, or select All from the drop-down list to display lines for all of these metrics at once.
      • Impressions: The number of times content associated with your page was displayed on a browser.

      • Paid Impressions: The total number of times content from a Sponsored Story or Ad pointing to your page was displayed on a browser.

      • Organic Impressions: The number of times your posts were seen in the Newsfeed, Ticker, or on visits to your page. These may come from your fans or non-fans.

      • Viral Impressions: The number of impressions of a story about your page by a fan or non-fan.

      For each graph, the total number for the metric is shown in the drop-down list next to its name and below the graph. The graph also includes a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.

      Hover over the individual data points on the graph to display the exact number for a specific day within the time range.

      To display data for a specific date, click on the dot for that date and you'll be taken to the Date Drilldown page. For information, refer to the Date Drilldown topic.

      Impressions by Story Type Chart

      This list shows you the total impressions of stories about your page published by a friend of a fan or non-fan, broken out by story type. It displays the type of stories from your page, the number of stories of that type, and the percentage that makes up of the total stories.

      This data is also displayed in a pie chart, showing the top story types.

      Reach

      The Visibility: Reach section shows you metrics about the number of people who saw content associated with your page.

      Reach Main Graph
      The first and largest graph on the page is actually four different graphs in one. They are, Reach, Paid Reach, Organic Reach, and Viral Reach. Clicking on the metric's name on the drop-down list will refresh the graph so it displays the information for that particular metric, or select All from the drop-down list to display lines for all of these metrics at once.
      • Total Reach:The total number of daily unique users who saw content associated with your page during the date range selected. This includes Ads and Sponsored Stories that point to your page.
        Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, Total Reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.
      • Paid Reach: The total number of unique users who saw an Ad or Sponsored Story pointed to your page during the date range selected.
        Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, Total Reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.
      • Organic Reach: The total number of unique users who saw content about your page in the News Feed, ticker, or on your page during the date range selected. This includes both fans and non-fans.
        Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, Total Reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.
      • Viral Reach:The total number of unique users who saw a story about your page published by a friend during the date range selected. Stories include Liking your page, posting to your page’s Timeline, Liking, commenting on, or sharing one of your page’s posts, and other actions.
        Note: Facebook provides this metric as a unique number on a daily, 7-day, and 28-day basis only. In order to provide a custom date range selector for you, we must use the daily unique numbers. As a result, there's some overlap in users reached in this summary data, but you can display the unique daily numbers by hovering over the data points in the graph.

      For each graph, the total number for the metric is shown in the drop-down list. Also displayed is a percent change indicator for the metric number, showing whether the change is positive or negative, and also the actual percentage number.

      Hover over the individual data points on the graph to display the exact number for a specific day within the time range.

      To view data for a specific date, click on the dot for that date and you'll be taken to the Date Drilldown page. For more info on this page, see the Date Drilldown topic.

      Reach by Story Type (Estimated) Chart

      This list shows you the estimated number of people who saw a story about your page, broken out by story type. It displays the type of story, the number of stories of that type, and the percentage that makes up of the total reach.

      This data is also displayed in a pie chart, showing the top story types.

      Reach Demographics

      The Visibility: Reach Demographics section shows you demographic data about the people who saw content associated with your page.
      Note: All the numbers on this page are estimated. We get them through the API from Facebook, who has their own algorithm for calculating the metrics.
      Reach Locations

      This map shows you the top 20 countries and cities where the people you reached are located around the world.

      The following metrics and percentage of the total of that metric are displayed below the map:
      • Most Reached Country: The country where the highest number of people Reached by your content live (estimated).

      • Most Reached City: The country where the highest number of people Reached by your content live (estimated).

      • Most Reached Language: The language that the highest number of people Reached by your content have set as their default language (estimated).

      • Most Reached Age/Gender: The age/gender of the highest number of people Reached by your content (estimated).

      Locations/Languages

      This list and pie chart are a breakdown of location data (countries, cities, and languages) about the people your content has reached, ordered from highest to lowest. Click the text links to view the data for country, city, or language. The top 10 highest are displayed on the main page, but you can click Show the full list to display all of the countries, cities, and languages you have reached.

      Hover over a segment of the pie chart to display the exact Reach number and percentage for that particular city, country, or language.

      Gender and Age

      This bar graph and pie chart show you the age and gender of the people your content has reached. Hover over each bar to display the number for that gender and age pair, or over a segment of the pie chart to display the number and percentage the segment makes up of the whole.

      Males Reached by Age

      This chart is a breakdown of the number of males your content Reached, broken out by age groups. The chart shows you the age group, the total number of males in that age group, and what percentage that number makes up of the total males your content Reached.

      Females Reached by Age

      This chart is a breakdown of the number of females your content Reached, broken out by age groups. The chart shows you the age group, the total number of females in that age group, and what percentage that number makes up of the total females your content Reached.

      The Resources Tab: Facebook Posts

      The Posts section of the Resources tab shows you metrics all about your page's posts. This section is divided into three parts: Overview, All Posts, and Insights.

      You can work with the Posts section if you're an Oracle Social Cloud Marketing customer.

      Overview

      The Posts: Overview section shows you high level data about your page's posts.

      Posts Main Graph
      The first and largest graph on the page is actually six different graphs about your posts in one. They are, Impressions, Posts, Likes, Comments, Shares, and Likes vs Comments. Clicking on the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric.
      • Post Impressions: The number of impressions that came from all of the posts made by your page within the specified timeframe.

      • Posts: The number of posts made by your page within the specified timeframe.

      • Engagement Rate: The percentage of users who interacted with your post when they were exposed to it. This is calculated by adding post likes, comments, Shares, link clicks, video plays, photo views, and answers then dividing by Post Reach. We don’t include other clicks in this metric.
        Note: Facebook reports post data for up to 28 days, so there's a chance post Engagement Rate may fluctuate up to 28 days after posting depending on the popularity of the post.
      • Likes: The number of Likes on the posts made by your page.

      • Love Reactions: The number of Love Reactions on posts published on that day.

      • Wow Reactions: The number of Wow Reactions on posts published on that day.

      • Haha Reactions: The number of Haha Reactions on posts published on that day.

      • Sad Reactions: The number of Sad Reactions on posts published on that day.

      • Angry Reactions: The number of Angry Reactions on posts published on that day.

      • Total Reactions: The number of all reaction types (Like, Love, Wow, Haha, Sad, Angry) on posts published on that day.

      • Comments: The number of comments on the posts made by your page.

      • Shares: The number of times the posts made by your page were shared natively on Facebook.

      For each graph, the total number for the metric is shown in the drop-down menu next to its name and below the graph. Next to the number below the graph, you'll also see a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.

      By hovering over the individual data points on the graph, you can see the exact number for a specific day within the time frame you're viewing.

      The following metrics are displayed below the graph:
      • Post Impressions

      • Posts

      • Engagement Rate:

      • Total Reactions

      • Comments

      • Shares

      Content From

      This chart shows you data about types of content in your Posts, broken out by content type. The list shows you the content type, the total number for that content type, and the percentage it makes up of the total content posted to the page.

      This data is also displayed in a pie chart, showing the top content types.

      Top Posts

      This list shows you the 10 top posts from the last 1000 made by your page. This is calculated by adding the Likes and comments on each post. The post with the largest sum is the top post. For each post, you'll see content type, text, timestamp, virality percentage, permalink, number of Likes, and number of comments.

      Click the permalink to navigate to the post on Facebook.

      All Posts

      The All Posts page is exactly that - all the posts you have made to the selected Facebook page through Oracle Social Cloud Publish and natively during the selected time range, along with some basic metrics about the post.

      There are two types of posts:
      • Published Post - A post that is published to your page timeline and will appear in your fans’ newsfeed.

      • Unpublished Post - A post that isn't published to your timeline and won't appear in your fans’ newsfeed. These posts are distributed to users only through promoted channels.
        Note:
      For more information on how to create and manage Facebook Unpublished posts, see Create an Unpublished Post.
      For information on how to engage and respond to comments on Facebook Unpublished posts, see Overview of Folders.
      Post Info
      Here's what you'll see for each post:
      • Photo (if you posted one)

      • Social Network and channel name

      • Time stamp

      • Post content

      • A link to the post on in its native habitat on Facebook

      You'll also see the following metrics:
      • Engagement Rate: The percentage of users who interacted with your post when they were exposed to it. This is calculated by adding post likes, comments, shares, link clicks, video plays, photo views, and answers then dividing by Post Reach. We don’t include other clicks in this metric.
        Note: Facebook reports post data for up to 28 days, so there's a chance post Engagement Rate may fluctuate up to 28 days after posting depending on the popularity of the post.
      • Virality Rate: The number of People Talking About This (unique people who created a story about this post) divided by the unique Impressions for the post (the number of people who have seen this post [estimated]).

      • Reach: The number of unique users that saw the post.

      • Total Actions: The number of likes, comments, shares, video plays, photo views, clicks, and other clicks on the post.

      • Total Reactions: The number of times the post was reacted to (Like, Love, Wow, Haha, Sad, Angry).

      • Comments: The number of comments the post received.

      • Shares: The number of times the post was Shared on Facebook.

      Sorting
      You can view your posts by sorting them in several different ways:
      • Published At

      • Engagement Rate

      • Total Actions

      • Total Reactions

      • Comments

      • Shares

      • Virality

      • Reach

      This helps you easily find the posts you want.

      Insights

      The Posts: Insights section gives you an in-depth look at the effectiveness of your page's posts.

      Post Insights

      The Post Insights scatter plot shows you when you have posted to your Facebook page and the number of Actions made on that content. The white center circle represents the number of posts made on a certain day of the week and time of day. The light outer circle represent the number of Actions (total actions from the All Posts page) made on those posts.

      The following metrics are displayed below the scatter plot:
      • Best-Performing Time: The time of day and day of the week when your posts are performing the best, based on the ratio of posts to interaction over a 90 day period.

      • Best Ratio: The ratio of posts to interaction that is the highest over a 90 day period.

      • Worst-Performing Time: The time of day and day of the week when your posts are performing the worst, based on the ratio of posts to interaction over a 90 day period.

      • Time Posted Most Frequently: The time of day and day of the week when you're posting to your page the most frequently.

      Post Frequency by Hour

      The three graphs (graph, chart, and pie chart) show you the distribution of how often you're posting to your page throughout the day over a 90 day period.

      Post Frequency Graph

      This graph plots the 24 hours of the day out so you can see when you're posting. Hovering over a bar on the graph will show you the hour and the total number of posts for that hour.

      Post Frequency Charts

      This chart shows you the hours of the day, the total number of posts for the hour, and the percentage that makes up of the total posts for the timeframe.

      Post Frequency Pie Charts

      This data is also displayed in a pie chart, showing the top hours.
      Related Topics

      The Resources Tab: Facebook Post Drilldown

      Want to get more in-depth metrics on your posts? With the Post Drilldown page, you can see metrics on a specific post by clicking on a post from the All Posts page or one of your top posts on the Post Overview page.

      You can work with the Post Drilldown section if you're an Oracle Social Cloud Marketing customer.

      When you click on the post, you'll be taken to the Drilldown page for that post. Here's what you'll see:

      Summary

      In the summary section, you'll see the post itself, the image (if you attached one), the text of the post, the link (if you attached one), the date and time it was posted, and the permalink. You'll also see some metrics about the post: the number of Reactions by type, comments, and shares of the post.

      Beneath the post you'll see the following metrics:
      • Virality: The number of people talking about this (unique people who created a story about this post) divided by the unique Impressions for the post (Estimated number of people who have seen this post).

      • Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by counting the number of people who clicked anywhere in your post, and dividing by the Reach.

      • People Talking About This: The number of unique people who created a story about this post.

      • Reach: The number of people who have seen your post.

      • Total Negative Feedback: The total number of negative feedback actions on this post. This includes clicking the X button, hiding the post, and reporting the post as spam

      People Talking About This

      This section shows you all the comments made on the post. You'll see the user pic and name of the Facebook user who commented, the full text and time stamp of the comment.

      You'll see the first five comments on the post, then the section will paginate. Click Next to see more comments, if there are more.

      Engagement

      This section gives you metrics about the Engagement that happened on the post.
      • Engaged Users: The number of people who clicked anywhere in your posts.

      • People Talking About This: The number of people who commented.

      • Likes By People Talking About This: The number of unique people who created a story about this post by Liking it.

      • Comments by People Talking About This: The number of unique people who created a story about this post by commenting on it.

      Virality

      This section shows you metrics about stories that were made about this post. You'll see the number of Reactions by type, Comments, and Shares that were made on the post, plus the percentage these made up of the whole. This info is also shown as a pie chart.

      Reach

      This section shows you metrics about the people who have seen this post.
      • Total Impressions: The total number of impressions made on your post, including Paid, Organic, and Viral impressions.

      • Organic Impressions: The number of times your post was seen in the News Feed, ticker, or on visits to your Page. This includes impressions from your fans or non-fans.

      • Viral Impressions: The number of stories about your post published by a friend of a fan or non-fan. These stories include liking, commenting on or sharing the post.

      • Paid Impressions: The number of times content from a Sponsored Story or Ad pointing to the post was displayed on a browser.

      Consumptions

      This section shows you metrics about consumptions: the number of times people that clicked on your page's content, including clicks on links, photo views, video plays, post timestamp, user names, and clicks that don't generate a story.

      Note: The types of clicks displayed will change depending on the type of post, such as video, photo, and link.

      These metrics are the unique (per Facebook's algorithm) clicks on the link within your page's content.

      You can view this metric by consumptions or unique consumptions by clicking the text links above the charts.

      Negative Feedback and Unique Negative Feedback

      These lists and pie charts show you the number of users who took negative feedback actions and unique negative feedback actions on this post, broken out by type of action. The unique numbers only count one user who performed multiple actions, while the regular feedback number counts each action separately. The list shows you the total number for each action, and the percentage it makes up of the total number of actions.

      The types are:
      • X Button Clicks: The number of users who clicked X on the post.

      • Unlike page Clicks: The number of users who clicked Unlike page on the post.

      • Hide Clicks: The number of users who clicked Hide Story on the post.

      • Hide All Clicks: The number of users who clicked Hide All on the post.

      • Report Spam Clicks: The number of users who clicked Report Spam on the post.

      Related Topics

      The Resources Tab: Twitter

      With Twitter Listen and Analyze you can see an overview of your Twitter channels, with followers, tweet insights, and top tweets, then go in-depth with engagement metrics, like retweets, mentions, and Workflow and Automation clicks.

      You can work with the Twitter section if you're an Oracle Social Cloud Marketing customer.

      View Metrics

      Click the Resources tab and you'll be taken to the Dashboard page. Use the Channel Selector to select a specific Twitter channel and display all your Twitter pages at once by selecting All Twitter Pages.

      When you click on your choice, the page will refresh, taking you to the Twitter Listen and Analyze page. This section is divided into two parts: Overview and Twitter Engagement.

      Work With Time Range of Data

      Using the Date Range Selector

      Select a specific date range for your data by using the Date Range Selector. The selector lets you view your data for the last seven days, last 30 days, or from a range of your choosing.
      • To view data by Week or Month: Click on the text link for Last 7 or Last 30 days and the graphs will refresh to display the new date range.

      • To select a specific date range: Click the Range text link. Two calendars will appear, one for Start date and one for End date. Select a date on each calendar, then click Apply. The graphs will refresh to display the new date range.

      The date or dates that the graphs are currently displaying can be changed by using the arrows to scroll to different dates or ranges.

      Categories

      Each channel has different categories for metrics, giving you a breakdown so you can get the greatest amount of information possible.

      Twitter Overview

      The Twitter: Overview section shows you the metrics about general activity on your Twitter channel.

      Followers

      This module is a line graph that shows the total number of people who are following your brand on Twitter, showing you how your follower growth is trending. Display the total for each day by hovering over the data point for the day.

      Tweet Insights

      This module is a scatter plot showing average posting and engagement to your tweets. This is designed to show you when you're tweeting and the engagement those tweets have received.

      The inner circle represents the average number of tweets you have made on that day of the week/time of day. The outer circle represents the amount of engagement those tweets have received.

      Top Tweets

      This module displays the ten tweets that had the most retweets from your last 30 days of tweets. Displayed are text of each tweet, the time and date it was posted, and the number of times it was retweeted.

      Twitter Engagement

      The Twitter: Engagement section shows you the metrics about the engagement your brand's tweets received.

      Engagement

      This module is a bar graph showing you the number of actions about your Twitter channel, which includes mentions, retweets, and Workflow and Automation clicks, on each day. Display the total for each day by hovering over the bar for the day.

      The total engagement number for the given time range is also displayed.

      Engagement Rate

      This module is a bar graph showing the percentage of people who interacted with your Twitter channel when they were exposed to it on each day. This is calculated by dividing the Engagement number by the number of Twitter followers for your channel. Display the total for each day by hovering over that day’s bar.

      The graph also displays the total engagement rate for the given time range.

      Retweets
      This module is a bar graph showing the number of times your brand's tweets were retweeted on each day. Display the total for each day by hovering over the bar for the day.
      Note: This data can change if a retweet is deleted by the user who retweeted it.

      Also displayed are the total retweets for the given time range.

      Retweet Rate

      This module is a bar graph showing the percentage of people who retweeted a tweet from your Twitter channel when they were exposed to it each day. This is calculated by dividing the number of retweets by the number of Twitter followers for your channel.

      Also displayed is a percentage total of users who retweeted a tweet from your Twitter channel within a proscribed timeframe.

      Mentions

      This module is a graph showing the number of times your brand's Twitter handle was mentioned in tweets on each day. Display the total number of mentions for each day by hovering over the data point.

      Also displayed are the total mentions for the given time range.

      Mentions Rate

      This module is a graph showing the percentage of people who mentioned your Twitter channel when they were exposed to it each day. This is calculated by dividing the number of mentions by the number of Twitter followers for your channel. Display the total for each day by hovering over the data point for the day.

      Also displayed is the total mentions rate for the given time range.

      Oracle Social Cloud Clicks

      This module is a graph showing the number of times users clicked the Publish-generated short links in your tweets on each day. Display the total for each day by hovering over the data point for the day.

      Also displayed are the total Workflow and Automation clicks for the given time range.

      Oracle Social Cloud Click Rate

      This module is a graph showing the percentage of people who clicked the Publish-generated short links in your tweets when they were exposed to it each day. This is calculated by dividing the number of Workflow and Automation clicks by the number of Twitter followers for your channel.

      Also displayed is the total Workflow and Automation click rate for the given time range.

      Related Topics

      The Resources Tab: Content and Apps

      The Content and Apps section of the Resources tab gives you information on the people visiting your Views and how those people are engaging with them.

      You can work with the Content and Apps section if you're an Oracle Social Cloud Marketing customer.

      Find Metrics

      Click the Resources Listen and Analyze tab and you'll be taken to the Dashboard page. Use the Channel Selector to select the Content and Apps View you want, or you can view metrics on all your Content and Apps Views at once by selecting All Content and Apps Views.

      Note: If your account has more than 25 Content and Apps Views, instead of All Content and Apps Views you'll see 25 Newest Content and Apps Views, which is how many we can display metrics for at one time.

      When you click on your choice, the page will refresh, taking you to the Listen and Analyze section of the Content and Apps page. This section is further divided into two parts, Visitors and Engagement.

      Visitors

      The Visitors page shows you metrics about the users who have visited your Content and Apps View on Facebook.

      Page Views Graph
      The first graph on the page is actually 4 graphs in one. They're All Page Views, Facebook Canvas Page, Facebook Page, and Mobile, each one showing you metrics on how people visited the View. Clicking on the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric.
      • All Page Views: The total number of times the View was viewed by users, rolling up all the metrics together.

      • Embedded: The number of times the View was seen on a site where it had been embedded.

      • Facebook Canvas Page: The number of times the View was seen through a Facebook Canvas Page (an alternate way of displaying a Content and Apps View).

      • Facebook Page: The number of times the View was viewed on your Facebook Page.

      • Mobile: The number of times the View was viewed on a mobile device.

      By hovering over the individual bars on the graph, you can see the exact number for a specific day within the time frame you're viewing.

      Below the graph, you'll see the total number of page views the Content and Apps View has received over the date range you're viewing.

      Page Views by Hour

      This scatter plot shows you how many people have visited your View at which days of the week and hour of the day. Also displayed are the number of views a View got, along with figures showing the busiest time for a View.

      Below the graph you'll see the busiest time for your View from the time range you're viewing, including the total number of views the Content and Apps View received on that day/time.

      Page Views by Source

      This chart shows you how people visited your View, broken down by type. You'll see the type and the total number for that type.

      This information is shown in a list and in a pie chart, so you can visually see the data in different ways.

      Engagement

      The Engagement page shows you metrics about how users are interacting with your Content and Apps View.

      Engagement Main Graph

      This graph is actually several graphs in one, depending on which modules you have on your View. Whatever action can be done on the module, a graph for that type of engagement will appear in the drop down menu. You can see a graph for each one of those types of engagement, or you can see all the engagement in one graph by selecting All Engagement.

      Below the graph, you'll see the total number of Engagement Actions the Content and Apps View received over the date range you're viewing.

      Engagement Actions By Hour

      This scatter plot shows you how many actions people performed on your View at which days of the week and hour of the day. Also displayed are the number of actions performed on the View, along with figures showing the busiest time for the View.

      Below the graph you'll see the busiest time for your View from the time range you're viewing, including the total number of actions performed on the Content and Apps View on that day/time.

      Engagement Actions by Type

      This chart shows you the type of actions users performed on your Content and Apps View, broken down by type. The type of actions listed will depend on what modules you have on your View. You'll see the type of action and the total number of those actions.

      This info is shown in a list and in a pie chart, so you can visually see the data in different ways.

      Related Topics

      The Resources Tab: The YouTube Channel

      With YouTube Listen and Analyze you can see an overview of your YouTube channels, with likes, comments, shares and more, then go in-depth on specific videos with engagement metrics.

      You can work with the YouTube section if you're an Oracle Social Cloud Marketing customer.

      View Metrics

      Click on the Resources tab and you'll be taken to the Dashboard page. Use the Channel Selector to select the YouTube channel you want to view, or see all your YouTube channels at once by selecting All YouTube channels.

      When you click on your choice, the page will refresh, taking you to the YouTube Listen and Analyze page. This section is divided into two parts, Overview and Videos.

      What is the Time Range of Data I am Looking At?

      The same date range selector you'll use with the Facebook sections is available for you here. Info on the date range selector is available on the The Resources Tab: Intro topic.

      When a YouTube Channel is Added to the Oracle Social Cloud Platform, How Far Back Does the Platform Get Data?

      When a channel is added, the platform backfills data from that channel up to 6 months back.

      In addition, here's when Oracle Social Cloud grabs new data:
      • YouTube Channel - Every day at 12:40 AM and 11:40 AM

      • YouTube Video - Every day at 12:05 AM and 11:05 AM

      • Weekly rollup for YouTube Channels - Every day at 2:45 AM, 7:45 AM, and 7:45 PM

      • Monthly rollup for YouTube Channels - Every day at 2:30 AM, 7:30 AM, and 7:30 PM

      When a new channel is added, its data will be grabbed the next time the platform runs the job.

      YouTube Overview

      The YouTube: Overview section shows you metrics about general activity on your YouTube Channel.

      Likes
      The first and largest graph is actually six different graphs in one. They are, Likes, Dislikes, Comments, Shares, Subscribers Gained, and Subscribers Lost. Clicking the metric's name on the drop-down menu will refresh the graph so it displays the information for that particular metric.
      • Likes: The number of people who have clicked Like on the videos on your channel.

      • Dislikes: The number of people who have clicked Dislike on the videos on your channel.

      • Comments: The number of comments users have made on the videos on your channel.

      • Shares: The number of times users have shared the videos on your channel.

      • Subscribers Gained: The number of times that users subscribed to your channel.

      • Subscribers Lost: The number of times that users unsubscribed to your channel.

      By hovering over the individual data points on the graph, you can see the exact number for a specific day within the time range you're viewing.

      The following metrics are displayed below the graph:
      • Subscribers: The total number of users who have subscribed to your channel.

      • Likes: The total number of users who have liked the videos on your channel.

      • Shares: The total number of times users have shared the videos on your channel.

      Subscriptions

      This graph that shows the total number of users who have subscribed to your channel, showing you how your subscription growth is trending. You can see the total for each day by hovering over the data point for the day.

      Demographics: Age/Gender

      This graph shows your the age and gender of YouTube users who were logged in at the time they viewed videos on your channel.

      Demographics: Location

      This map shows you the top 20 countries and cities where people who viewed your videos are located around the world.

      Most Engaged VideosThis list shows you the 10 top most engaged videos on your channel. This is calculated by adding the comments, likes, shares, and subscribers gained, divided by the unique views on each video, which equals the engagement rate. For each video, you'll see: the video thumbnail (if you click on it, the video will play on the thumbnail), timestamp, title, engagement rate, and the numbers for views, likes, dislikes, comments, and shares.

      Clicking on the area outside the video thumbnail will take you to the Drilldown page for that video.

      Related Topics

      The Resources Tab: The YouTube Videos Section

      The YouTube: Videos section gives you metrics about the videos on your channel. In the Videos section, you'll see metrics on all the videos on your channel. You can click on each video to be taken to the Video Drilldown page, where you can see metrics for that specific video. We'll go through each page below.

      You can work with the Videos section if you're an Oracle Social Cloud Marketing customer.

      Videos

      The Videos section is a list of all the videos on your YouTube channel, along with some basic metrics about each video.

      Video Info
      Here's what you'll see for each video:
      • Video thumbnail, which will play the video if you click on it

      • Time stamp

      • Video title

      You'll also see the following metrics:
      • Engagement Rate: The percentage of people who interacted with your video. This is calculated by adding the comments, likes, shares, and favorites added, then dividing that by unique views on each video.

      • Views: The number of times the video has been played.

      • Likes: The number of times the Like button for the video was clicked.

      • Dislikes: The number of times the Dislike button for the video was clicked.

      • Comments: The number of comments people have made on the video.

      • Shares: The number of times the video has been shared.

      Sorting
      You can view your videos by sorting them in several different ways:
      • Published at

      • Engagement Rate

      • Views

      • Likes

      • Dislikes

      • Comments

      • Shares

      This helps you easily find the posts you want.

      Video Drilldown Page

      The Video Drilldown page shows you metrics on a specific video by clicking on a video from the Videos page or one of your top videos on the Channel Overview page.

      Video Drilldown Page

      On the video drilldown page, you'll see metrics specific to that video.

      Video Details

      Displayed are the title of the video, the video itself (which will play when you click the button), then the video's description.

      Also included are the following metrics:
      • Views: The total number of times the video has been viewed.

      • Comments: The total number of comments people have made on the video.

      • Favorites: The total number of times the video has been added to a users Favorites list.

      • Likes: The total number of times the Like button for the video was clicked.

      • Dislikes: The total number of times the Dislike button for the video was clicked.

      • Shares: The total number of times the video has been shared.

      • Engagement Rate The percentage of people who interacted with your video. This is calculated by adding the comments, likes, dislikes, shares, and favorites added, the subtracting the favorites removed on each video.

      Favorites

      This module is a line graph that shows the total number of people who have added the video to their favorites list, showing you how the favorites are trending. You can see the total for each day by hovering over the data point for the day.

      Likes/Dislikes

      This module is a line graph that shows the total number of people who have Liked or Disliked the video, showing you how that is trending. You can see the total for each day by hovering over the data point for the day.

      Views

      This module is a line graph that shows the total number of times the video has been played, showing you how the popularity of the video is trending. You can see the total for each day by hovering over the data point for the day.

      Comments

      This module is a line graph that shows the total number of comments people have made on the video. You can see the total for each day by hovering over the data point for the day.

      Shares

      This module is a line graph that shows the total number of times the video has been shared. You can see the total for each day by hovering over the data point for the day.

      Engagement Rate

      This module is a line graph that shows the Engagement rate for the video per day. This is calculated by adding the comments, likes, dislikes, shares, and favorites added, then subtracting the favorites removed on each video, which equals the engagement rate.

      Related Topics

      The Social Campaigns Tab

      The Social Campaigns tab helps you to display your Oracle Social Cloud-tagged Publish posts and analytically determine how they're performing. You can display metrics for all your tagged posts, and search specific individual tags in a specific social network. For Facebook, this includes both published and unpublished posts.

      For more information on how to create and manage unpublished Facebook posts, refer to Creating an Unpublished Post.

      For information on how to engage and respond to comments on unpublished Facebook posts, refer to About Folders.

      You can work with the Social Campaigns tab if you're an Oracle Social Cloud Marketing customer.

      What Are Tags in Workflow and Automation?

      Tags are words and phrases that you can apply to posts, allowing you to organize and track your posts to your different channels. Admins can create tags on the Admin page in Publish, and they will then appear in a drop-down menu in the Tagging area of the Create a Post page, where any user can add them to a post. For more info on creating and using tags, refer to The Admin Tab.

      Select Your Tag

      When you first click on the Social Campaigns tab, information on one tag in your account is displayed.

      To select another tag, click the Tag Selector and a list of all your tags will appear. You can search for a specific tag in that menu as well. After you select a tag, the page will refresh with metrics for that tag.

      View the Overview Page

      When you first click on the Social Campaigns tab, you'll be on the Overview page. This page gives you some basic metrics about the overall performance of channels with the tag you're viewing.

      Channels

      This chart shows you how many of your channels in each social network have made a post using the tag you're viewing.

      Post Breakdown

      This chart shows you how many posts were made to each of your social networks using the tag you're viewing.

      Engagement Rate

      This graph is actually 7 graphs in one. They are, Campaign, Facebook, Twitter, LinkedIn, Tumblr, and All Engagement Rates. Clicking the metric's name on the drop-down menu will refresh the graph so it displays the information for that particular metric.
      • Campaign - The percentage of people who interacted with your posts when they were exposed to it. This is calculated by adding all of the actions for the posts on all the social networks they were posted to, divided by the Reach for the posts for all your social networks.

      • Facebook - The percentage of people who interacted with your tagged Facebook posts when they were exposed to them. This is calculated by adding the total page actions, then dividing by Reach.

      • Twitter - The percentage of people who interacted with your Twitter posts when they were exposed to them. This is calculated by adding the retweets and Workflow and Automation clicks, then dividing by the number of followers you had on the day the tweets were posted.

      • LinkedIn - The percentage of people who interacted with your LinkedIn posts when they were exposed to them. This is calculated by adding the clicks, likes, comments, and shares and dividing by the number of impressions.

      • Tumblr - The percentage of people who interacted with your Tumblr posts when they were exposed to them. This is calculated by taking the notes and dividing by the number of followers your account has on day of the post.

      • All Engagement Rates - This shows you lines for the engagement rate for all four graphs at the same time.

      For each graph, the total number for the metric is shown below the graph, along with a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.

      Hover over the individual data points on the graph, to display the exact engagement rate for a specific day.

      View All Network Posts

      The next option you have for viewing your data is All Network Posts. When you click on this option, all the posts you made using the selected tag to all your social networks are displayed.

      The following information is displayed for each post:
      • Post image (if any)

      • Social Network and channel name

      • Time stamp

      • Post content

      • A link to the post on in its native habitat on its social network

      You can also sort your posts by Posted At or Engagement Rate.

      The following additional metrics, different for each social network, are also displayed:

      Facebook
      • Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by adding the total page actions, then dividing by Reach.

      • Virality Rate: The number of People Talking About This (unique people who created a story about this post) divided by the unique Impressions for the post (the number of people who have seen this post [estimated]).

      • Reach: The number of unique users that saw the post.

      • Total Actions: Any action that can be taken on the post, including Likes, comments, Shares, Photo clicks, Workflow and Automation clicks, etc.

      • Total Reactions: The number of times the post received a reaction.

      • Comments: The number of comments the post received.

      • Shares: The number of times the post was Shared on Facebook.

      Twitter
      • Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by adding the retweets and Workflow and Automation clicks, then dividing by the number of followers you had on the day the tweet was posted.

      • Retweets: The number of times the post was retweeted.

      • Likes: The number of times the post was liked.

      LinkedIn
      • Engagement Rate: The percentage of people who interacted with your LinkedIn posts when they were exposed to them. This is calculated by adding the clicks, likes, comments, and shares and dividing by the number of impressions.

      • Impressions: The number of times a post was shown to LinkedIn members.

      • Likes: The total number of likes on your posted content.

      • Comments: The total number of comments on your posted content.

      • Shares: The total number of shares on your posted content.

      • Clicks: The number of clicks on your content, company name, or logo. This doesn't include interactions (shares, likes, and comments).

      Tumblr
      • Engagement Rate: The percentage of people who interacted with your Tumblr posts when they were exposed to them. This is calculated by taking the notes and dividing by the number of followers your account has on day of the post.

      • Likes: The total number of likes on your posted content.

      • Reblogs: The total number of reblogs of your posted content.

      • Notes: The total number of notes (likes and reblogs) on your posted content.

      Use the scroll buttons to display more posts.

      View the Social Network Posts

      If you want an idea of how your Facebook posts with a particular tag performed, you can with one click. From the Tag Selector you can select Facebook, Twitter, and LinkedIn. After making a selection only the tagged posts made to that social network are displayed.

      You can view your posts in each social network in different ways by sorting them. Here's what you can sort by for each social network:

      Facebook
      • Published at

      • Engagement Rate

      • Total Actions

      • Total Reactions

      • Comments

      • Shares

      • Virality

      • Reach

      Twitter
      • Published At

      • Engagement Rate

      • Retweets

      • Likes

      LinkedIn
      • Published At

      • Engagement Rate

      • Likes

      • Comments

      • Shares

      • Clicks

      • Impressions

      Tumblr
      • Published At

      • Engagement Rate

      • Likes

      • Reblogs

      • Notes

      Download the Page

      Like all our Listen and Analyze pages, you can download the metrics as an Excel file to your computer. Click the Download: This Page link and a download page will open, saving the Excel file to your computer.

      Related Topics

      Create Topics on the Topics Tab

      On the Topics tab in Listen and Analyze, you can create and manage topics, which are search queries that collect mentions of a brand, product, industry, etc. from the social space. In this topic, we'll take you step by step through creating a topic.

      You can work with the Topics tab if you're an Oracle Social Cloud Engagement and Monitoring customer.

      What is a Topic?

      As we said before, topics are search queries that collect mentions of a brand, product, industry, or any topic of interest from the social space. You can use topics to analyze conversations to determine how a particular product is doing, to understand the opinions around your competitors' brands, to surface customer service issues through routing topics through Engage and more.

        Create a Topic

        To create a new topic, you must first select a specific bundle to create it in. You can't create topics in your top level bundle.

        To do this, select a bundle using the bundle picker. When the bundle loads, you'll be on the Topics page for that specific bundle, and only the topics that have been assigned to that particular bundle will be displayed. The New Topic button will now be active - click it to begin creating your new topic.
        1. First, select the bundle you want your topic to be created in.

        2. Click New Topic.

        3. In the Create New Topic page, create your topic using the following information:

          • Topic Name - Give your topic a name. We suggest something that will help you remember what the topic is covering.

          • Show option control. Choose between the following options:
            • Show entire social post. When this option is selected and you perform a search, only one mention message will be returned for a single message containing multiple instances of the same search term. For example, if your search term is “dog” and it appears in a tweet five times, you will see only one mention message in your search results – because all instances of the word “dog” are in the same tweet.

            • Show social post mentions. When this option is selected and you perform a search, multiple mention messages will be returned for a single message containing multiple instances of the same search term. For example, if your search term is “dog” and it appears in a tweet five times, you will see five mention messages of the same tweet in your search results.

          • Language - Choose a language you want the topic to search. This will only provide results in the chosen language – the user language you have selected in Workflow and Automation is chosen by default unless that language isn't yet available for topic creation. In this case, English is the default language.

            The languages you can search are:

            • Arabic

            • Bahasa

            • Bengali

            • Bulgarian

            • Croatian

            • Czech

            • Danish

            • Dutch

            • English

            • Finnish

            • French

            • German

            • Greek

            • Gujarati

            • Hebrew

            • Hindi

            • Hungarian

            • Italian

            • Japanese

            • Kannada

            • Kiswahili

            • Korean

            • Latvian

            • Malayalam

            • Norwegian

            • Oriya

            • Polish

            • Portuguese

            • Punjabi

            • Romanian

            • Russian

            • Simplified Chinese (will not include Twitter results due to Twitter terms of service restrictions)

            • Spanish

            • Swedish

            • Tamil

            • Telugu

            • Thai

            • Traditional Chinese

            • Turkish

            • Vietnamese

          • Search Term - Search Term - Type a term or phrase and press Enter or click Add to add them to your topic to be searched. All the terms you add will show in the Topic Properties section. You can enter multiple terms, phrases, or a combination of both.

            Note: A search term can't consist only of a punctuation mark such as *, $,#.

            For example, enter oracle to retrieve all conversations containing the term oracle. Click x on the term or phrase under Included Search Terms to remove it.

            By default, Listen and Analyze looks for search terms on the subject and body of web pages, but not in URLs. This helps minimize spam content being collected for your topic. However, if you would like the term to be searched in URLs of the subject and body, check the Find search terms/keywords in URL box beneath the search term field.

            Note: You can add up to 1,000 search terms/keywords. There's a counter in the Topic Properties box that displays how many search terms or keywords you have added so you can easily keep track.

          Create Topics Without Search Terms

          Using search terms allows you to pinpoint relevant social posts and conversations, but sometimes you want to consider the whole conversation. Most topics require a search term to be entered.

            Collect Twitter Posts from a Twitter Account

            To collect Twitter posts from a Twitter account:
            1. Navigate to the Listen and Analyze topic creation page.

            2. Select Twitter as your Content Type.

            3. Specify the Twitter handles into the Authors section.

              Collect Public Facebook Posts and Comments from a Specific Facebook Account

              To collect public Facebook posts and comments from a specific Facebook account:

              1. Navigate to the topic creation page.

              2. Select Facebook as your Content Type.

              3. Then type facebook.com in the Source/Post URL section.

              4. Specify the name of the Facebook page, as it appears on Facebook, into the Authors section. For example, for the Brookstrut Farmers Market page, specify “Brookstrut Farmers Market” rather than “brookstrutfarmersmarket”.

              For example, if you set up your topic using the Source/Post URL of Facebook.com and the Author "Oracle Social Cloud", all posts and comments made on the Oracle Social Cloud Facebook page by Oracle Social Cloud will be returned. Also, comments that Oracle Social Cloud makes on other public pages will be returned. Comments or posts by anyone other than Oracle Social Cloud won't be returned.
              Note: Replies to Facebook comments aren't currently collected.

                Collect Facebook Posts and Comments Made on a Particular Facebook Page

                To collect all Facebook posts and comments made on a particular public Facebook page:

                1. Navigate to the topic creation page.

                2. Specify the URL of the Facebook page in the Source/Post URL section.

                For example, if you set up your topic using the Source/Post URL of facebook.com/OracleSocial, all posts and comments made on the Oracle Social Cloud Facebook page will be returned, regardless of who posted it, whether it be Oracle Social Cloud or an individual user.
                Note: Replies to Facebook comments aren't currently collected.

                  Collect Facebook Comments Made in Response to a Facebook Post

                  To collect Facebook comments made in response to a Facebook post:

                  1. Navigate to the topic creation page.

                  2. Specify the URL of the Facebook post in the Source/Post URL section.

                    Note: Replies to Facebook comments aren't currently collected.

                    Collect iTunes Reviews

                    Use this task to collect iTunes reviews.

                    To collect iTunes reviews:
                    1. Navigate to the topic creation page.

                    2. Specify the iTunes review page URL in the Source/Post URL section.

                    To determine the iTunes review URL to specify in the Source/Post URL section:
                    1. Using a browser, navigate to the item for which you want to collect reviews.

                    2. Copy the URL.

                    3. Determine the ID of the item. The item ID is at the end of the URL, and is preceded by "id". For example, in the following URL:

                      https://itunes.apple.com/us/app/pokemon-go/id1094591345

                      id1094591345 is the item ID.

                    4. Formulate the URL for Listen using this format: itunes.apple.com/customer-reviews/Item ID

                    Based on the example URLs in Step 3, the Listen source URL is: itunes.apple.com/customer-reviews/id1094591345

                      Collect Google Play Reviews

                      Use this task to collect Google Play reviews.

                      To collect Google Play reviews:
                      1. Navigate to the topic creation page.

                      2. Specify the Google Play review page URL in the Source/Post URL section.

                      To determine the Google Play review URL to specify in the Source/Post URL section:
                      1. Using a browser, navigate to the item for which you want to collect reviews.

                      2. Copy the URL.

                      3. Determine the ID of the item. The item ID is at the end of the URL, and is preceded by "id=". For example, in the following URL:

                        https://play.google.com/store/apps/details?id=com.nianticlabs.pokemongo

                        id=com.nianticlabs.pokemongo is the item ID.

                      4. Formulate the URL for Listen using this format: play.google.com/store/apps/details?/Item ID

                        Based on the example URLs in Step 3, the Listen source URL is: play.google.com/store/apps/details?id=com.nianticlabs.pokemongo

                        Collect Amazon Reviews

                        Use this task to collect Amazon reviews.

                        To collect Amazon reviews:
                        1. Navigate to the Listen and Analyze topic creation page.

                        2. Specify the Amazon review page URL in the Source/Post URL section.

                        To determine the Amazon review URL to specify in the Source/Post URL section:
                        1. Using a browser, navigate to the Amazon product page for which you want to collect reviews.

                        2. Click the number customer reviews link.

                        3. Click the See all number customer reviews link.

                        4. Copy the URL.

                        5. Determine the product name of the item. The name in the URL after amazon.com, and is between slashes (/). For example, in the following URL:

                          https://www.amazon.com/Amazon-Kindle-Voyage-6-Inch-4GB-eReader/product-reviews/B00IOY8XWQ

                          Amazon-Kindle-Voyage-6-Inch-4GB-eReader is the product name.

                        6. Determine the product ID of the item. The product ID is at the end of the URL, after the last slash (/). For example, in the following URL:

                          https://www.amazon.com/Amazon-Kindle-Voyage-6-Inch-4GB-eReader/product-reviews/B00IOY8XWQ

                          B00IOY8XWQ is the product ID.

                        7. Formulate the URL for Listen and Analyze using this format: amazon.com/Product Name/product-reviews/Product ID

                          Based on the example URLs in Steps 5 and 6, the Listen source URL is: amazon.com/Amazon-Kindle-Voyage-6-Inch-4GB-eReader/product-reviews/B00IOY8XWQ
                          Note: Listen and Analyze provides review content for some of the most popular Amazon products. If after several days you still don't get reviews that you're searching for, please log a service request or contact your Oracle Social Cloud Representative.

                          Collect Replies to a Message Board Post

                          Use the following task to collect replies for a message board post.

                          1. Navigate to the topic creation page.

                          2. Specify the URL of the message board post in the Source/Post URL section. The following are example URLs:

                            • forum.slowtwitch.com/forum/Slowtwitch_Forums_C1/Triathlon_Forum_F1/Best_cadence_for_Ironman_P6030705

                            • iwindsurf.com/forums/viewtopic.php?t=31573 and sid =fd55914c583318521300f0fd88551294

                            Collect Comments from a Blog Post

                            To collect comments from a blog post:

                            1. Navigate to the topic creation page.

                            2. Specify the URL of the blog post in the Source/Post URL section. The following are example URLs:

                              • insideevs.com/tesla-service-centers-get-new-fast-lane-address-minor-car-issues-quickly

                              • insideevs.com/elon-musk-commends-tesla-owners-rebuttal-consumer-reports-call-disable-autopilot
                                Note: Listen can collect blog comments from blogs that host their own comments. Listen doesn't collect blog comments from blogs that use a third party comment system.

                              Collect YouTube Posts from a Specific Account

                              Use the following task to collect YouTube posts from a specific YouTube account.

                              1. Navigate to the topic creation page.

                              2. Select Videos as your Content Type.

                              3. Specify the name of the YouTube page in the Authors section.

                                Note: Comments on YouTube posts aren't currently collected.

                                Save a Topic

                                You have three options when you need to save your topic, Save and preview, Save as draft, and Save and activate. These options are all in the drop-down Save button. Each of these options does something different, so let's go through each one.

                                Preview

                                Preview is fully featured and won't cost you any messages for your account. Preview provides a 90 day sample of up to 1,000 social posts which match your topic criteria. This historical sample of social posts which match your topic will give you a good indication of what type of content will be returned for a topic. All content types are reflected in Preview. All Targeting Options selected will be used to filter Preview content.

                                Since Preview shows a historical sample, the social posts displayed in Preview aren't included in your topic when you save and activate it. topics only gather content from the point in time they're created or modified. Preview is meant to guide your topic creation efforts. Preview content doesn't appear in new topics.

                                If you want to get a preview of your topic, click Save and Preview. Your info will be saved, and a preview of the themes and social media messages the topic will collect will appear on the page. The preview will show you information in three sections, Messages, Themes, and Media Types.

                                Note: The Preview feature isn't a live capture of messages in real time.

                                Preview what has been returned in these sections to help evaluate your topic's results. If you aren't getting the right results, change the search terms, advanced options, and themes in your topic until the content you're getting matches what you want.

                                Your topic is in draft status and can be changed as often as you need while in Preview. Remember to click Preview again after you make any changes so those new results are displayed below.

                                Messages

                                This tab displays a sample of the social media messages the topic is retrieving, and a timeline showing you when those messages were posted. You can sort these messages by source or date. If the messages aren't what you want to topic to retrieve, try modifying your topic options.

                                The timeline displays message volume in a particular date range. Hovering over the timeline will show you daily message volumes.

                                Themes

                                This tab shows you themes for the messages the topic is retrieving. These themes group related messages by their contextual meaning. For example, the term Java is used in the context of programming as well as coffee. So searching for Java would give you different themes for those two contexts.

                                Clicking a theme shows you a word cloud of the terms that are used most often used in the messages that fall into that theme. The size of the term indicates its frequency in the messages.There is also selection of messages that fall in the selected theme.

                                To help refine your topic, you choose whether the theme is providing the kind of messages you want. Two buttons help you:
                                • More Like This: Click this button to include a theme that has messages you definitely want in your topic.

                                • Less Like This: Click this button to exclude a theme that has messages that you definitely don't want in your topic.

                                Note: There is no need to include or exclude every theme. Only include or exclude themes that are clearly desirable or undesirable. For example, if you're interested in the Java programming language, then the coffee theme is of no interest and should be excluded.

                                Media Types

                                This tab displays a pie chart of the content types where your messages are coming from. Clicking on a pie slice displays a selection of messages from that content type.

                                If you aren't getting desirable messages from a particular content type, you can exclude it in the Advanced Options section.

                                Save as draft

                                When you save a topic as a draft, all the options you have set for the topic will be saved, but the system won't beging collecting messages for the topic. You can come back and make changes, preview the topic, and activate it once you're ready.

                                Save and activate

                                When you're satisfied with all your topic options, click theSave and activate button. The system will begin monitoring the social web and retrieving messages.

                                Note: After a topic is activated, it takes about 15-30 minutes to begin collecting data.No analytics in the Dashboard for the topic will appear until data collection begins. Depending on the content types being collected, the data may take up to a couple of day to appear.

                                Once you have activated your topic, it will be displayed as active in the Status column on the Topics Grid.

                                Note: Your new topic won't include social posts which were shown in Preview.

                                Related Topics

                                  Manage Topics

                                  Once you have created topics on the Topics tab in Listen and Analyze, you can organize and perform certain actions on those topics.

                                    Overview of the All Topics Page

                                    The Topics tab will have different information depending on which bundle you're viewing. If you're in your top level (account) bundle, the Topics tab will show you the All Topics page.

                                    On the All Topics page, you will see all the active and drafts topics you've created in all the bundles in your account.

                                    Note: Non-admin users will only see the topics they have access to in the bundles they're in, not all the topics in the account.
                                    You will also see statistics on your topics in the Topic Ribbon. This includes:
                                    • Topics - The number of active and draft topics in your account.

                                    • Monthly Messages - The actual number of messages accumlated in your account for the billing period. Projected number of messages to be collected in the account for the billing period. Limit is the monthly message allowance purchased for the account.

                                    • Average Messages - The average daily, weekly, and monthly message accumulation across all topics in the account over the last 90 days.

                                    • Historical Days - The number of historical days you have used out of your purchased amount.

                                    • Specialized Messages - The number of specialized messages you have used out of your purchased amount.

                                    Note: These stats are updated every 2 hours.

                                    Manage Facebook Pages

                                    Under the Topics info, there's a text link Manage Facebook Pages. Clicking this link takes you to the Manage Facebook Pages page. On this page, you can manage the Facebook Pages you want included in your topics.

                                    When you create a topic and Facebook is included as a content type, the Facebook Pages you add here will be included as a source.

                                    To add a page, only enter the name of the page, not the full URL. For example, to include https://www.facebook.com/oracle, only enter oracle. You can also bulk upload via a CSV file by clicking Bulk Include.

                                    If you want to exclude a page from a topic, enter the URL in the Source URL section of the Targeting Options. For example, to exclude https://www.facebook.com/oracle, enter facebook.com/oracle.

                                    You can upload a maximum of 500 pages for your account.
                                    Note: We have a bank of pages that we are continually adding to that you will have access to as well. So if you notice a page included in your results that you didn't add, that's where it came from.

                                    Search

                                    On both the All Topics and Topics pages you can search for the specific topic you want. Just enter the topic name in the search field and the topic list will only display the ones that match your search.

                                    The Topics Page

                                    If you're in a specific bundle, you will see the Topics page displayed on the Topics tab. This page will show you the topics and info on the topics that you have created in that specific bundle.
                                    Note: You will only see the topics that are in the bundles you have access to.
                                    You will also see statistics on your topics in the Topic Ribbon . This includes:
                                    • Topics - The number of active and draft topics in the bundle.

                                    • Monthly Messages - The actual number of messages accumlated across all topics in the bundle month-to-date. Estimated number of messages collected across all topics in the bundle at the end of the month.

                                      Overview of the Topics Grid

                                      The main part of the Topics tab is the Topics Grid. Here you'll find every topic you have created, either in your entire account (All Topics page) or in the specific bundle (Topics page) and you can take action on those topics.

                                      There are eight columns in the Topics Grid, and you can sort the grid by any of these columns. These include:
                                      • Status - Active or Draft. Active topics are represented by green circles, and draft topics are represented by red circles.

                                      • Name - The name you gave your topic.

                                      • Creator - The Oracle Social Cloud user who created the topic.

                                      • Created - The date the topic was created.

                                      • Available - The number of messages in the topic MTD (month-to-date).

                                      • Estimated - The estimated total monthly message volume in the topic.

                                        To calculate the estimated total monthly message volume in the topic, Oracle Social Cloud takes the average messages per day that are collected for the topic in the past 30 days, and then multiplies based on that data. For example, once messages have been collected after a day, and 100 messages have been collected, Oracle Social Cloud multiplies the number of messages collected by the number of days remaining in the 30 day period.

                                        Estimated Value for Customers on Annual SKUs

                                        If you are on an annual term SKU, the estimated value is calculated based on the end of the term date, not the end of the month. The calculation for the Estimated value for customers on an annual SKU is the following:

                                         Messages Collected + Average Messages Over the Last 30 Days * Days Left in Annual Term SKU

                                        The Average Messages Over the last 30 days is calculated by taking the number of messages collected over the last 30 days, and then dividing that number by 30 (the number used as the number of days in a month). The number is always rounded down. For example, if the calculation yields 6.78, then the value used for the Average Messages Over the Last 30 days is 6.

                                        Note: If the topic was created fewer than 30 days ago, only the number of days since the creation of the topic will be taken into account in the estimate.
                                      • Bundle - The bundle the topic was created in.

                                      • Gear icon

                                        Overview of Taking Action on Topics

                                        The final column has a gear icon, which allows you to take specific actions on the topic.

                                        Note: There are different actions available if the topic is active or in draft state.
                                        • Activate/Deactivate: Activates or deactivates your topic. When a topic is deactivated, it returns to draft status and the system stops collecting messages.

                                        • Clone: Duplicates the topic definition, saving the new topic in a draft state. You can choose to clone the topic to the bundle you're currently in, or to a different bundle in your account.

                                        • Command Center Demographics/Themes: Opens the topic in a Social Station command center, which displays metrics about near real-time engagement on a specific topic.

                                        • Delete: Deletes the topic

                                        • Edit: Opens the topic creation page again, where you can make changes to the topic.

                                        • History: he audit trail of activity on the topic. This includes the topic creator, creation date, language and search terms if any, changes made, and any notes added.

                                        • Manage Alerts: Takes you to the Topic Alerts page, where you can create and manage your topic alerts.

                                        • Manage Historical Requests: Takes you to the Historical Requests page, where you can create and manage your historical requests.

                                        • Move: Allows you to move an entire topic from one bundle to another bundle, including the data. Choosing this option opens a modal window, where you can choose which bundle you want to move the topic to.
                                          Note: The topic will be removed from the current bundle. If you want to keep the topic in both bundles, select Clone, which will create a new topic with the same topic definition in both bundles.
                                        • Notes: Lets you add a note to the topic. This will be displayed on the topic's history.

                                        • Properties: The options you set when you created/edited the topic, including name, description, language, and search terms.

                                        • Route:
                                          • Export to Customer: This option needs to be provisioned separately. Selecting this option enables the retrieval of social post enrichments for the topic by way of the Enriched Social Data Feed API.

                                          • Engage: This option appears for active topics only: it sends the messages of the topic to Engage. Select the Engage option, then click Apply Rules. The messages for the topic are routed to Engage.

                                          Create Topic Alerts

                                          If you want to stay on top of the volume of your topics, you can set up email alerts just for that.

                                          To create a topic alert:
                                          1. Select Manage Alerts from the gear menu of the topic you want to create an alert for. This will take you to the Alerts page for that topic.

                                          2. Click New Alert, which will take you to the Create New Alert page.

                                          3. Fill out the following info:

                                            • Name - Give your alert a name.

                                            • Description - Give your alert a description.

                                            • Set this alert to be: - Select from Active or Inactive. An active alert will monitor your topic and send emails when appropriate.

                                            • Indicators - Select an indicator that you would like included in your topic alert.

                                            • Sentiment - Select the sentiment that you would like included in your topic alert.

                                            • Location - Select a location that you would like included in your topic alert.

                                            • Content Type - Select content type that you would like included in your topic alert.

                                            • Check for this alert: - Select a time period for how often the system will check your topic against the threshold you select below. Select from:
                                              • Every 15 minutes

                                              • Every 30 minutes

                                              • Every 1 hour

                                              • Every 4 hours

                                              • Every 8 hours

                                              • Every 24 hours

                                            • Severity for this alert: -Select the severity level for this alert.
                                              Note: This is purely for your information. Select from Informational, Warning, or Critical.
                                            • Message volume is below: OR Message volume is above: - Enter a number. If your message volume is below or above this number, you will receive an email.

                                            • Time period: - Select how far back in time you want the system to check for this threshold. Select from:
                                              • 15 minutes

                                              • 30 minutes

                                              • 1 hour

                                              • 4 hours

                                              • 8 hours

                                              • 24 hours

                                            • Notify settings -Enter the email addresses of the users you want to be notified with this alert.
                                              Note: The email address of the user who creates the alert will automatically be added, but you can remove it if you need to
                                          4. Once you finish filling out your options, click Add.

                                          Your alert will be saved and will begin checking your topic.

                                          You can come back at any time and adjust your alert settings to make it most useful to you.

                                            Overview of Add On Data for Topics

                                            In addition to creating standard topics, there are several ways you can use Listen that is specific to your brand's data: Historical Data, and Specialized Data.

                                            Note: These products are add ons to the Oracle Social Cloud platform and must be purchased and provisioned to your Oracle Social Cloud package before you can use them. Please contact your Social Partnerships account management or Sales person to add these to your account.

                                            Work with Historical Data

                                            Historical Data allows you to see messages from dates previous to when you created your topic. To use it, you will first need to purchase a number of days (contact your Social Partnerships or Sales person for this). You will purchase a number of days that lasts for the term that you signed when creating your contract for historical data.

                                            Once you have purchased your days, you'll see a new option in the drop-down menu for your topics on the All Topics or Topics page:

                                            Now you can create a historical request by choosing the topic you want and the amount of time you want it to cover. You will receive a notification showing the highest number of messages the historical request will return. We built this feature this way to make sure you stay within your message limit.
                                            Note: Only admins can create and run historical requests.

                                              Create a New Historical Request

                                              1. From any topic, click the gear drop-down menu and select the Manage Historical Requests menu option. This will open the Historical Requests page. Here you can view all the historical requests you have made, edit those requests, and create new ones.

                                              2. Click Create Historical Request , and this will open the Create New Historical Request page.

                                              3. Enter the following info:

                                                • Name - Give your request a name.

                                                • Topic Name - Choose your topic. You can search by name, or choose the bundle the topic is in and find it in that list.

                                                • Date Range - Choose the date range you want the historical request to cover.

                                              4. Click Save Draft to save your request as a draft to come back to later, or click Submit Request.

                                              At this point, your historical request will start processing. It can take a few hours for your request to be processed, but as soon as it's ready, you will receive an email with the details. You can also come back to the Historical Requests page and check it there.

                                              Note: Historical requests won't include data from the period before the sites were covered by the provider.
                                              Historical Request Details
                                              Before you decide to run your historical request, Listen will give you a detail on the most messages the request could use out of your total monthly messages. This way, you can make sure the request doesn't consume your monthly message limit. Once you have reviewed your request detail, you can either reject the request or run it to start receiving messages.
                                              Note: Details expire after three days. Hence, if you don't respond to the detail in that time, you will have to recreate it.
                                              Here is a description of the information that is displayed:
                                              • Request Details - Basics for your request, such as Topic Name, Data Range, and number of Days the request covers

                                              • Request Message Usage - Breakdown of the most messages that this request will use, including the percentage this makes up of your total monthly social message volume

                                              • Overages (if applicable) - This section is displayed a given request will cause you to go over your total monthly social message volume. Displayed is the extent to which the the request could exceed your monthly volume.

                                              • Message Limit - In this box, the status of your request, the message request details, and the date the request will expire is displayed.

                                              Important: This is the maximum number of messages this request could return. It may be significantly smaller than the limit shown here. Requests with more than 10 million messages can't be run. We put this in place to make sure you won't go over your message limits.
                                              Historical Requests Page
                                              On the Historical Requests page, a table with all the requests you have created is displayed. The table includes the following columns:
                                              • Status - The status of the historical request. Here are the definitions of these statuses:
                                                • Draft - The historical request has been created, but it hasn't been submitted.

                                                • Processing - A historical data request has been approved and is currently pulling in data.

                                                • Awaiting Approval - The historical request has finished processing and is awaiting review, to either reject, or approve and run.

                                                • Completed - The historical request has completed and the messages are available in the topic.

                                                • Rejected - The historical request has been rejected and won't be run.

                                                • Expired - The three day window for the historical request has expired and the historical request can't be run.

                                                • Failure - The historical request failed to go through, so a new request must be created.

                                                • Calculating - A historical data request has been submitted and it's processing. When done, user will get an email to review and either reject, or approve and run.

                                              • Request Name - The name you gave to the historical request.

                                              • Bundle - The name of the bundle the historical request was created in.

                                              • Topic - The name of the topic the historical request is for.

                                              • Requestor - The name of the user who made the historical request.

                                              • Date Range - The date range the historical request will cover.

                                              • Created - The date the historical request was created.

                                              • Days - The number of days you want the historical request to go back and return messages for.

                                              • Message Limit - Once the request has been created, the maximum number of messages the historical request could return. (The actual number is potentially lower than this.)

                                              For each status of a historical request, you can take various actions on those requests. For example, you can delete requests that are in the Draft, Awaiting Approval, Rejected, Failure, and Expired statuses. You won't be able to delete requests that are in Completed or Processing statues.

                                              Specialized Data

                                              The Specialized Data product allows you to pull in messages from specific social networks that aren't part of the main Oracle Social Cloud platform. To use, you will need to purchase an amount of messages (contact your Social Partnerships or Sales person for this). Once you have purchased those messages, social posts will be available to collect with topics in your account.

                                              Currently, we support the following specialized data sources:
                                              • Tencent Weibo - We provide comprehensive coverage for this network in Listen and Analyze. This data source is available for Listen and Analyze topics in Traditional Chinese, Simplified Chinese, and Vietnamese.
                                                Note: We don't get geo location data for Tencent Weibo. This means that if you setup a topic for Tencent Weibo with location filters, you won't get any data back.
                                              • Sina Weibo - We provide comprehensive coverage for this network in Listen and Analyze. This data source is available for Listen and Analyze topics in Traditional Chinese and Simplified Chinese.

                                              • Discuz! - We provide comprehensive coverage for this network in Listen and Analyze. This data source is available for Listen and Analyze topics in Traditional Chinese and Simplified Chinese.

                                              Thermometers

                                              As you know, to help you visually keep track of how many messages you have used, there's a thermometer on the All Topics/Topics page showing you how much of your monthly social messages you have used.

                                                Overview of Indicators on the Indicators Tab

                                                On the Indicators tab in Listen and Analyze, you can create and manage indicators, which are filters that you use with existing topics, highlighting mentions containing the specified search terms and keywords in the indicator. In this topic, we'll take you step by step through creating an indicator.

                                                You can work with the Indicators tab if you're an Oracle Social Cloud Engagement and Monitoring customer.

                                                What is an Indicator?

                                                Indicators are pre-configured semantic filters that allow you to extract and analyze more precise aspects of interesting conversations. An indicator contains logic designed to recognize a specific response or reaction within each conversation. You use indicators as filters on top of existing topics, so when you use one, mentions that match the part of the topic you want the indicator to display will be highlighted.

                                                There are two types of indicators in Listen, custom and standard. Standard indicators are ones that we have created for you out of the box:
                                                • Advertising

                                                • Awesomeness

                                                • Customer Service

                                                • Favorable

                                                • Favorite

                                                • Humor

                                                • Intent to Switch

                                                • Loyalty

                                                • Media: Trailer/Previews

                                                • Media: Viewing Intent

                                                • Media: Watching

                                                • Offensive

                                                • Price

                                                • Purchase Language

                                                • Quality

                                                • Recall

                                                • Sales and Coupons

                                                • Traveling

                                                • Unfavorable

                                                Custom indicators are ones that you create, specific to your topic needs. We'll discuss how to create an indicator next.

                                                You can learn about how to use indicators with your topics in the Dashboard Tabs topic.

                                                  Create Indicators

                                                  You can access your indicators and create new ones from any bundle in your account.

                                                  To create an indicator:
                                                  1. First, click New Indicator. This will take you to the Create a New Indicator page.

                                                  2. Fill out the following fields:

                                                    • Indicator Name - Give your indicator a name. We suggest something that will help you remember what the indicator is covering.

                                                    • Language - Choose a language you want the indicator to search. This will only provide results in the chosen language – the user language you have selected in Workflow and Automation is chosen by default unless that language isn't yet available. In this case, English is the default.

                                                      The languages you can search are:
                                                      • Arabic

                                                      • Bahasa

                                                      • Czech

                                                      • Danish

                                                      • Dutch

                                                      • English

                                                      • Finnish

                                                      • French

                                                      • German

                                                      • Greek

                                                      • Hebrew

                                                      • Hindi

                                                      • Hungarian

                                                      • Italian

                                                      • Japanese

                                                      • Korean

                                                      • Norwegian

                                                      • Polish

                                                      • Portuguese

                                                      • Russian

                                                      • Simplified Chinese

                                                      • Spanish

                                                      • Swedish

                                                      • Tamil

                                                      • Thai

                                                      • Traditional Chinese

                                                      • Turkish

                                                      • Vietnamese

                                                    • Search Term - Type a term or phrase and press Enter or click Add to add them to your indicator to be searched. All the terms you add to the indicator will show in the Indicator Properties section. You can enter multiple terms, phrases, or a combination of both.

                                                    For example, type oracle to retrieve all conversations containing the term oracle. In the Search Terms area, click x on the term or phrase to remove it.

                                                    By default, Listen looks for search terms on the subject and body of web pages. However, if you would like the term to be searched in URLs as well, select the Find search terms/keywords in URL option beneath the search term field.
                                                    Note: You can add up to 1,000 search terms/keywords. There's a counter in the Indicator Properties box that displays how many search terms or keywords you have added so you can easily keep track.

                                                    After you enter your search terms, you can preview a representative sample of social conversations to help you evaluate and refine your indicator. This is fully covered in the Preview section below.

                                                    How Do Search Terms Work?

                                                    Our search terms are optimized to give you the most results. Just by entering simple terms, you'll get results covering multiple versions of that term.

                                                    The indicator will search using the OR operator by default with the terms and phrases. For example, if you enter the terms oracle and ORCL, then your results will contain the term oracle OR the term ORCL.

                                                    See the Advanced Options section to add AND terms to your search, and add keywords.

                                                    Punctuation and Symbols

                                                    With many search tools, you have to enter every permutation of a term to capture results that use all those variations. In indicator search terms, we've simplified that. Let's look at an example:

                                                    When you enter oracle as a search term, not only will you get back mentions containing oracle, but also:
                                                    • oracle

                                                    • oracle.

                                                    • oracle?

                                                    • oracle!

                                                    • oracle,

                                                    • oracle;

                                                    • oracle:

                                                    • oracle-

                                                    • (oracle)

                                                    • [oracle]

                                                    • {oracle}

                                                    • oracle’

                                                    • “oracle”

                                                    • oracle…

                                                    • #oracle

                                                    • @oracle

                                                    • oracle_

                                                    • oracle/

                                                    By simply entering the term without capitalization or symbols, Listen will automatically return those results for you.
                                                    Note: Listen's search can handle nonspace languages like Chinese and Japanese. For example, if you search for oracle, and in Japanese the mention says oraclecloudisgood, the Listen categorizer knows to separate that out into oracle cloud is good, so this mention will be returned.

                                                    Specific Searches

                                                    If you do enter a search term that uses punctuation or symbols, Listen will only return results for exactly what you entered. SO, If you enter #oracle, you will only see mentions that have #oracle. It won't include oracle as a result. This is handy if you have a very specific result you want returned.
                                                    Note: This includes case sensitivity. If you want a general result, use lower case with your search term.

                                                    Punctuation and Symbol Rules

                                                    If you use the following punctuation or symbols with your search term, it will return specific results for that mark/search term combo:
                                                    • period

                                                    • question mark

                                                    • exclamation point

                                                    • comma

                                                    • semicolon colon

                                                    • dash/hyphen

                                                    • parentheses brackets

                                                    • braces

                                                    • apostrophe

                                                    • quotation mark

                                                    • ellipses

                                                    • hashtags

                                                    • @symbol

                                                    • underscore

                                                    • slash

                                                    • case sensitivity

                                                    Oddities

                                                    There are certain types of search terms that can complicate the results you get, Camel Cases and Numbers.
                                                    • Camel Cases - Camel cases are compound words or phrases where both words are capitalized. For example, PowerPoint. The search will recognize this as one word, powerpoint and will only find mentions that contain powerpoint as one word.

                                                    • Numbers - Numbers are treated the same as letters in search. So searching for oracle won't return oracle123. But since they're treated the same as letters, all the punctuation and symbol rules apply (see the examples above).

                                                    Our search recognizes these terms as one word, so searching for power won't return PowerPoint. Keep that in mind when you're entering these as search terms.

                                                      Overview of Advanced Options

                                                      Advanced options are optional and help you further filter your search by adding a keyword/phrase or content type to look for specific conversations. For example, you could track a campaign by searching for the campaign hashtag, or target the conversation around specific products by searching for mentions of an advertisement or gift certificate for that product.

                                                      To add advanced options, click Advanced Options on the Create A Topic page. There arenthree sections, Boolean Conditions, Keywords, and Topic Scope.

                                                      Boolean Conditions

                                                      Boolean Conditions refine your searchs by comparing two values to each other. Here, we use options with additional keywords so you get exactly the results you want. There are three options for you to use:
                                                      • Content contains one or more keywords: Retrieves social media content that contains one or more of the keywords you enter in advanced options. For example, if your main topic search terms are Oracle and ORCL, selecting this option and entering Sun and server as advanced keywords, your topic will retrieve social content that contains the following terms:

                                                        Oracle and sun OR Oracle and server

                                                        OR

                                                        ORCL and sun OR ORCL and server

                                                      • Content contains all keywords: Retrieves social media content that contains all the keywords you enter in advanced options. Using the previous example, if you select this option, your topic will retrieve social content that contains the following terms:

                                                        Oracle and sun and server

                                                        OR

                                                        ORCL and sun and server

                                                      • Content doesn't contain keywords: Excludes social media content containing the keywords you enter in advanced options. Using the previous example, if you select this option, the system would exclude social content that contains the following terms:

                                                        Oracle and sun OR Oracle and server

                                                        OR

                                                        ORCL and sun OR ORCL and server

                                                      Keywords

                                                      Use keywords with a boolean condition to help refine the content coming in from your main search terms.

                                                      To add a keyword, type a term or phrase and hit Enter or click Add to add them to your topic. They're displayed in the Topic Properties. You can add multiple keywords. To remove a keyword, click X on the keyword in the Topic Properties section.

                                                      Users have the option to conduct case sensitive searches in Advanced Options by selecting the appropriate check box.
                                                      • Case Sensitive - Only results matching the included symbols, numbers, and/or punctuation entered in the Keyword field should be returned. If you enter multiple keywords, Case Sensitive will apply separately to each keyword entered.

                                                        For example, Oracle wouldn't return mentions of oracle or OrAcLe.

                                                      Topic Scope

                                                      The Topic Scope section is where you choose what kind of topic you're creating. Valid topic scopes are Social and SemanticAPI. Social is the default scope.

                                                        Overview of Targeting Options

                                                        Targeting Options are also optional, and allow you to target a specific segment of conversation by filtering your search by demographic information. For example, you could create topics searching for campaign results in different countries to compare them against one another or only search for conversations in a specific region to limit message volume.

                                                        To add targeting options, click Targeting Options on the Create A Topic page. The page includes five sections, the Location filter, Content Types, Indicators, Source/Post URLs, and Author.

                                                        You can add up to 1,000 targeting options. There's a counter in the Topic Properties box that shows you how many targeting options you have added so you can easily keep track.

                                                        Location Filter

                                                        Click on countries and, or regions to include or exclude from your topic search. All countries are included by default. Once you’ve started including locations, you won't be able to exclude specific locations unless you clear your selection(s) and vice versa. You can clear your selection(s) by clicking the Reset to include all locations link or by clicking x next to each location in your Topic Properties.
                                                        Note: No Location is for messages that have no location attributed to them. You can include or exclude messages like this by selecting this option.

                                                        Content Types

                                                        You can also include or exclude certain content types from your search:
                                                        • Blogs - Millions of sites, including Wordpress, Quora, Yelp blogs, etc

                                                        • Consumer Reviews - Hundreds of sites, including Amazon, GooglePlay, Indeed, Glassdoor, iTunes, Consumer Affairs, etc

                                                        • Discuz!

                                                        • Facebook

                                                        • Message Boards - Thousands of sites, including Yahoo Answers, freeforum.net, proboards.com, etc

                                                        • News - Thousands of sites, including mainchannel news sites like CNN.com, Wikipedia, etc

                                                        • Sina Weibo (Add On)

                                                        • Tencent Weibo (Add On)

                                                        • Tumblr

                                                        • Twitter

                                                        • YouTube

                                                        Indicators

                                                        In this section, you can include or exclude custom or standard indicators in your topic search. Adding an indicator allows you to take advantage of all the Dashboard charts when combining topics and indicators.

                                                        Source/Post URLs

                                                        Enter in any URLs that you want to include or exclude from your topic search. This will pull in messages that contain this exact URL in them.

                                                        Source URL also supports using both include and exclude options at the same time. This is helpful when filtering URLs that have substrings that you might or might not want. For example, if you include "facebook.com/disney”, the following URLs are also returned: "facebook.com/disneyland" and "facebook.com/disney/pixar".

                                                        If you don't want "facebook.com/disneyland" and "facebook.com/disney/pixar”, enter:
                                                        • facebook.com/disney -> Include

                                                        • facebook.com/disney/pixar -> Exclude

                                                        • facebook.com/disneyland -> Exclude

                                                        Using the above example, Disney Facebook pages are returned, but the Pixar and Disneyland ones aren't.

                                                        Bulk Include/Exclude

                                                        You can also include or exclude multiple URLs at one time. Clicking either button will open a modal, allowing you to upload a CSV file with all the source/post URLs you want to include or exclude in your topic.
                                                        Note: Don't include the http:// from the URL.

                                                        Author

                                                        Enter in any names of authors you want to include or exclude from your topic search. For Twitter, enter their Twitter handle; for Facebook, enter their Facebook username; for YouTube and blogs, enter the name on their channel or blog name.

                                                        For Twitter and Facebook authors, a search term isn't required. This allows for the collection of all public posts from a Twitter or Facebook account without specifying any words to match.

                                                        Bulk Include/Exclude

                                                        You can also include or exclude multiple Authors at one time. Clicking either button will open a modal, allowing you to upload a CSV file with all the Authors you want to include or exclude in your topic. You can also select whether you want to do a Contains or Exact Match search from this modal.

                                                        Contains and Exact Match

                                                        By default, the Author field supports a Contains type match. The Contains type match looks for any Author that contains the Authors you have entered.

                                                        For example, if you use ILUVYOU as a filter, the following entries are returned: ILUVYOU and ILUVYOUMOM.

                                                        If you want an Exact Match, you can select the radio button to switch to Exact Match. The Exact Match will only look for Authors that match exactly what you have entered.

                                                        For example, if you use ILUVYOU as a filter, only the following entry is returned: ILUVYOU. ILUVYOUMOM won't be returned.

                                                          Preview Indicators

                                                          Once you have entered all your information for your indicator, you can get a preview of the indicator by clicking the Preview button. Your information will be saved, and a preview of the themes and social media messages the indicator will collect will appear. The preview will show you information in three sections, Messages, Themes, and Media Types.

                                                          Use the preview to review what has been returned in these sections to help evaluate your indicator's results. If you aren't getting the right results, change the search terms, advanced options, and themes in your indicator until the content you're getting matches what you want. Your preview is in draft status and can be changed as often as you need while in preview. Remember to click Preview after you make any changes so those new results are displayed below.

                                                          Messages

                                                          This tab displays a sample of the social media messages the indicator is retrieving, and a timeline showing you when those messages were posted. You can sort these messages by source or date. If the messages aren't what you want to indicator to retrieve, try modifying your indicator options.

                                                          The timeline displays message volume in a particular date range. Hovering over the timeline will show you daily message volumes.

                                                          Themes

                                                          This tab shows you themes for the messages the indicator is retrieving. These themes group related messages by their contextual meaning. For example, the term Java is used in the context of programming as well as coffee. So searching for Java would give you different themes for those two contexts.

                                                          Clicking a theme shows you a word cloud of the terms that are used most often used in the messages that fall into that theme. The size of the term indicates its frequency in the messages. Displayed are a selection of messages that fall in the selected theme.

                                                          To help refine your indicator, you choose whether the theme is providing the kind of messages you want. There are two buttons: More Like This, and Less Like This.
                                                          • More Like This: Click this button to include a theme that has messages you definitely want in your indicator.

                                                          • Less Like This: Click this button to exclude a theme that has messages that you definitely don't want in your indicator.

                                                          Note: There is no need to include or exclude every theme. Only include or exclude themes that are clearly desirable or undesirable. For example, if you're interested in the Java programming language, then the coffee theme is of no interest and should be excluded.

                                                          Media Types

                                                          This tab displays a pie chart of the content types where your messages are coming from. Clicking on a pie slice displays a selection of messages from that content type.

                                                          If you aren't getting desirable messages from a particular content type, you can exclude it in the Advanced Options section.

                                                            Save Indicators

                                                            After you click Preview, it will change to Save. When you're satisfied with all your indicator options, click Save. The system will begin monitoring the social web and retrieving messages.

                                                            Note: After an indicator is activated, it takes about 15-30 minutes to begin collecting data. You won't see analytics in the Dashboard for the indicator until data collection begins.

                                                            Once saved, the indicator is activated and available for use in the Dashboard tab. It can be found in the Custom Indicators section of the main Indicators page. Pre-configured, out-of-the-box indicators are viewable in the Standard Indicators section.

                                                            Note: Once an indicator is active, you can edit the indicator and make changes, but those changes will only affect content pulled in after you made the changes

                                                            Indicators are saved in families, with the first indicator created as the parent, or anchor, indicator.

                                                              Manage Indicators on the Indicators Tab

                                                              Once you have created indicators on the Indicators tab in Listen and Analyze, you can organize and perform certain actions on those indicators.

                                                              Overview of the Indicators Tab

                                                              You can view all of the indicators for your account on the main page in the Indicators tab. All the indicators you have created are in the Custom Indicators section, and all the out of the box indicators are found in the Standard Indicators section.

                                                              Note: You can view all the indicators for your account on any bundle you're in. It doesn't matter what bundle you were in when you created the indicator, you can always find it here.

                                                              Create and Manage Indicator Families

                                                              Indicators are organized into families. Indicator families allow you to have an indicator in multiple languages, so you can apply them globally.

                                                              When you create an indicator, it will be saved as a the first or the parent indicator in a new family on the main Indicators page. The family will be named after the parent indicator.

                                                              Expanding the family list will display all the indicators you have created for that family.

                                                              Family Actions

                                                              There are certain actions you can take on an indicator family. You can perform the following actions from the header:
                                                              • Delete - Deletes the entire indicator family, including the parent and any child indicators.

                                                              • Add - Displays a menu of all available languages. Clicking a language will open the Create an Indicator page, where you can create a new version of the selected indicator in the language you selected.

                                                                The language you clicked will already be pre-populated in the indicator creation form. Saving the indicator will add it as a child in the indicator family for the original indicator.
                                                                Note: Indicators can only be added to an indicator family using the Add action in that indicator family’s header.
                                                              • Show/Hide in Dashboard - Selecting this option will either hide or show the indicator family as a choice in the dashboard chart picker. Individual indicators can be shown/hidden using the action in the indicator’s drop-down gear menu. Click Save View after showing or hiding indicators.

                                                              • Order Indicator Families - When you hover over the indicator family name, an icon with two arrows will appear. You can use these arrows to drag and drop indicator families into a custom order that will also be displayed in the dashboard chart picker. This action is available in both the Custom and Standard indicator lists. Selections made in ordering indicators can be saved across user sessions by clicking Save View. You can revert to the default account-level screen by clicking the Reset View link.

                                                              Saving Family Actions

                                                              To save any changes you made to the order of indicators or show or hide, click Save View.

                                                              Take Action on Indicators

                                                              In the indicator menu for each individual indicator, there are several options which allows you to take specific actions on the topic. You can find these actions in the gear icon on the indicator.

                                                              You can take the following actions on an indicator:

                                                              Clone

                                                              Duplicates of the indicator in your root bundle present the chart picker. A cloned indicator will be created as a new indicator family and will be displayed with an asterisk (*) after its name.

                                                              Delete

                                                              Deletes the indicator from your root bundle. Note: Deleting the parent indicator displays a prompt to delete the entire indicator family, including the parent and children. Indicator children can be deleted individually.

                                                              Edit

                                                              Opens the indicator creation page again, where you can make changes to the indicator. You can update the selected indicator name and description, enter additional search terms or select Advanced Options. You can continue to edit an indicator until desired results are achieved.

                                                              History

                                                              The audit trail of activity on the indicator. This includes the indicator creator, creation date, language and search terms if any, changes made, and any notes added.

                                                              Properties

                                                              The options you set when you created/edited the indicator, including name, description, language, and search terms. Since indicators can easily be changed by users over time, it’s important to be able to monitor any edits to indicator properties.

                                                              Show/Hide in Dashboard

                                                              Shows/hides the indicator in the dashboard chart picker.

                                                              Related Topics

                                                              The Dashboards Tab (Legacy)

                                                              Dashboards help you understand and track consumer social media conversations to inform your business decisions by providing a real-time and automated view into the social side of your business by revealing meaningful trends on the social we busing a variety of analytical indicators.

                                                              Note: The documentation in this topic describes a legacy product feature that is supported only for select existing customers. The product feature described in this topic isn't available to new customers.

                                                              Dashboards work with the topics you create on the Topics tab. For more info on creating topics and email digests, see Creating a Topic and The Dashboards Tab: Email Digest.

                                                              You can work with the Dashboards tab if you're an Oracle Social Cloud Engagement and Monitoring customer.

                                                              Navigating the Dashboard

                                                              The Summary page is the first page displayed on the Dashboards tab. This page provides an analytical overview of your selected topics:

                                                              From here, you can use the menus on the left hand side to choose exactly what you want to display in the Dashboard. Once you have made these choices, use the tabs to dive more deeply into specific areas of your topics.

                                                              Selecting Topics

                                                              First things first, you need to select a topic or topics to view in the Dashboard. Click on the arrow next to the Topics left side menu, and a selector will open listing all the bundles on your account:

                                                              You can use the search bar to search for a specific topic, or click on a bundle from the list to open it and see the topics inside. You can choose either one or multiple topics.

                                                              Roll-up and Select All

                                                              If you want to select all the topics in a bundle, select the Select all option next to the bundle name.

                                                              If you choose multiple topics, you can either display them as separate lines on the charts, or roll them up so they display as one line. To roll them up, select the option for Roll-up next to the bundle name.

                                                              Filtering the Dashboard

                                                              You can easily customize the data you see on your Dashboard by adding filters, like a date range or sentiment. Click the arrow next to the Filters side menu to select the filters you want to apply.
                                                              Note: These filters affect all the charts on the Dashboard once they're selected and overrule any options on those charts. For example, if you select the Content Types filter and choose Blogs, you will only see data from blogs on the charts, even if they're multiple source charts.

                                                              Date

                                                              The Data filter helps you see only the data from the dates you select. You can choose to display by week, month, year, or a custom range you set. All charts within the dashboard populate with the last 90 days of data by default.

                                                              Sentiment

                                                              The Sentiment filter allows you to view data that fits a particular sentiment, as determined by our system. You can choose to view Positive, Neutral, or Negative individually or any combo of the three.
                                                              Note: You can see how we calculate sentiment in the Summary section below.
                                                              Sentiment is supported in the following languages:
                                                              • Arabic

                                                              • Bahasa

                                                              • Traditional Chinese

                                                              • Simplified Chinese

                                                              • Dutch

                                                              • English

                                                              • French

                                                              • German

                                                              • Italian

                                                              • Japanese

                                                              • Korean

                                                              • Polish

                                                              • Portuguese

                                                              • Russian

                                                              • Spanish

                                                              • Thai

                                                              • Turkish

                                                              Content Types

                                                              The Content Types filter displays only the content types you select. You can choose any combo of the following types:
                                                              • Blogs - Millions of sites, including Wordpress, Quora, Yelp blogs, etc

                                                              • Consumer Reviews - Hundreds of sites, including Amazon, GooglePlay, Indeed, Glassdoor, iTunes, Consumer Affairs, etc

                                                              • Discuz!

                                                              • Facebook

                                                              • Message Boards - Thousands of sites, including Yahoo Answers, freeforum.net, proboards.com, etc

                                                              • News - Thousands of sites, including mainchannel news sites like CNN.com, Wikipedia, etc

                                                              • Sina Weibo (Add On)

                                                              • Tencent Weibo (Add On)

                                                              • Tumblr

                                                              • Twitter

                                                              • YouTube

                                                              Location

                                                              The Location filter lets you view data coming in from the countries you choose. Start typing the name of the location you want in the text box and when the name appears below, click the name and click Add, and it will be added to the filter.

                                                              Gender

                                                              The Gender filter displays data only from the gender you choose. You can choose male, female, or a combo of the two.

                                                                Choose Charts on the Dashboard

                                                                You not only can customize the type of data you want to display, you can also choose exactly what charts you want to display on your Dashboard.

                                                                In the chart selector, there's a list of charts for each tab in the Dashboard, such as Summary, Indicators, and Demographics. Select the charts you want to display.
                                                                Note: All boxes are checked by default for the Summary and Demographics tabs.

                                                                For Indicators, you can expand indicator families to display all indicators in that family, which you can select all if you want. You also have the option to roll-up all the indicators in a family to view as one single chart. In this case, the chart will be labeled with the indicator family’s name.

                                                                  Overview of the Indicators Dashboard Tab

                                                                  This tab shows how selected topics stack up against each other when categorized into different indicators. Indicators are pre-configured semantic filters that allow you to extract and analyze more precise aspects of interesting conversations. An indicator contains logic designed to recognize a specific response or reaction within each conversation. You use indicators as filters on top of existing topics, so when you use one, mentions that match the part of the topic you want the indicator to display will be highlighted.

                                                                  Use the Indicators Tab

                                                                  To start, use the Charts section in the left hand menu to choose the indicators you want to use, then navigate to the Indicators tab. The indicator chart will populate if the selected topics have been categorized into the chosen indicator.

                                                                  Note: The indicator chart won't appear if the selected topics haven't been categorized into the chosen indicator.

                                                                    Overview of the Demographics Dashboard Tab

                                                                    This tab identifies which consumer segments are discussing a topic of conversation online. The following charts are available:
                                                                    • Location chart: At a glance, displays the demographic composition by geographic location for the selected topics using the map. You can drill down into various regions, including US, Brazil, Canada, India, China, Australia, Germany, and France. To drill down deeper within one of these countries, click on the individual state or province. You can also view mentions that aren't associated with a specific region.

                                                                    • Gender chart: Displays the percentages of males and females talking about each selected topic.

                                                                    • Top Country Chart: Displays the countries with the most conversation volume for all selected topics.

                                                                    • Top Influencers charts: Displays the top Twitter influencers for all selected topics in two separate charts: top influencers by highest number of Twitter followers.

                                                                    • Top Contributors: Displays the top contributors by mention for all selected topics.

                                                                    Demographic information is captured only if the social media user has chosen to share this information. Topics with small volumes may not have any age data reported.

                                                                      Overview of the Weekly Stats Dashboard Tab

                                                                      This tab displays weekly rollups of your topics and how they're trending week by week. This is an effective way to determine how each topic is performing over time.

                                                                        Use Interaction in the Dashboard

                                                                        This topic describes how to use interaction in the dashboard.

                                                                        Dashboards have a degree of interactivity to enhance the user experience. Hover over each chart to display a callout with additional information such as dates, record counts, and percentage summaries.

                                                                        The colored bars, lines, and slices of charts can be clicked on to view the social posts in a popup list view.

                                                                        In the list view, scroll through social posts to display details.

                                                                        Click the channel icon or message title link to navigate to the original source in a new window. The channel URL and message text display in the message view. Metadata, such as the attribute classification (sentiment, demographics) and channel type, also display under the message context.

                                                                        Each mention also displays More Like This and Less Like This buttons. Clicking one or the other will apply that theme as a semantic filter in the topic query. Once applied, messages collected in the topic will reflect the new semantic filter going forward.

                                                                        System-assigned sentiments can be manually overridden on individual mentions. Click the pencil icon next to the sentiment ranking, then choose the appropriate option from the drop-down list, and then click the pencil icon again to save. Changes are reflected in the sentiment chart. Changes to sentiment for a mention will only affect that mention.

                                                                        Some Twitter, and Facebook posts have images that can be displayed. Available images will be displayed with the mention.

                                                                        Mentions

                                                                        After reviewing the individual posts, click the Close icon, denoted with an X or the Finished reading link.

                                                                        When you click to view the social post list, the dashboard also dynamically themes the conversation and displays top terms for that chart section.

                                                                        Themes

                                                                        The dashboard dynamically themes a conversation when you click a chart section to view mention details. Themes semantically summarize the conversation to provide a quick look at what people are talking about for the selected mentions. Up to ten top themes are displayed by clicking the Themes tab on the detail popup. Clicking the theme names reveals a tag cloud of meaningful concepts representing the theme. Themes don't appear if a topic has only a few messages.

                                                                        Clicking on a theme also displays More Like This and Less Like This buttons. Clicking one or the other will apply that theme as a semantic filter in the topic query. Once applied, messages collected in the topic will reflect the new semantic filter going forward.

                                                                        Note: You can add up to 1,000 semantic filters for each topic, which includes More Like This and Less Like This for both themes and mentions.

                                                                        Terms

                                                                        The dashboard also displays top terms in a conversation when you click a chart section to view mention details. The Terms tab displays the most frequently used terms in a topic from a 1000-mention sample. Terms can be viewed in four categories, Everything, Actions, Descriptors and Things. Clicking on a term displays the mentions including that term as well as the option to refine your topic with that term. Clicking the Refine topic link allows you to add the term to the topic query as a search term or Boolean condition. Once saved, messages collected in the topic will include the new term going forward.

                                                                        Semantic Filters

                                                                        When you click the More Like This or Less Like This buttons on a mention or theme, they will be added to the Semantic Filter counter on Mentions/Themes/Terms modal window. You can add up to 1,000 semantic filters. You can remove a semantic filter by clicking the X on the filter in the counter area.

                                                                          Overview of Dashboard Actions

                                                                          You can take various actions on your Dashboard, including making notes on charts, exporting charts and your dashboard, and saving your dashboard.

                                                                          Annotating Charts

                                                                          You can add notes to any charts in your dashboard by clicking the Toggle Notes icon. After enabling this feature, you can click on any data point and add a note. Notes are viewable in the charts on the Topics tab.

                                                                          Exporting Charts

                                                                          To export charts, click the Download icon for the chart to export the chart in JPG or PDF format.

                                                                          To export raw data, there are two additional export options inline with the export to image/pdf option. The first is to export the aggregate chart data as a CSV and is available on all charts. The second option is to export all mentions as a CSV. The all mentions export is restricted to the terms and conditions of the third party social media source, displayed prior to downloading the CSV.

                                                                            The Dashboard Tab: Email Digest

                                                                            Dashboards work with the topics you create on the Topics tab. For more info on creating topics, see the Creating a Topic topic. For more info on the Dashboards tab, see The Dashboards Tab.

                                                                            You can work with the Dashboards tab if you're an Oracle Social Cloud Engagement and Monitoring customer.

                                                                            Overview of Email Digests

                                                                            You don't only have to come to your dashboard to get info on your topics. You can also get it emailed to you.

                                                                            Once you have selected a topic or topics to view in a dashboard, in the upper corner of the Summary section, you'll see a SUBSCRIBE / MANAGE: EMAIL DIGEST link.

                                                                            Clicking on the EMAIL DIGEST link allows you to subscribe to email digests containing charts for the topic(s) that you see in the Summary section:
                                                                            • Activity Chart

                                                                            • Share of Voice

                                                                            • Content Types

                                                                            • Twitter Potential Impressions

                                                                            • Twitter Potential Reach

                                                                            • Sentiment

                                                                            • Top Sources

                                                                            • Top Hashtags

                                                                            • Top Contributors

                                                                            • Top Terms

                                                                            Topics Included in Email Digests

                                                                            A few notes about topics that you select to include in your email digests:
                                                                            • If a topic becomes unavailable, it will no longer be included in any email digest.

                                                                            • If all topics included in an email digest are unavailable, the email digest won't be sent.

                                                                            • The Manage Subscriptions page will show the following error messages if topics become unavailable.

                                                                            Email Digest Email

                                                                            When you subscribe to email digests, you'll receive emails with a PDF attachment.

                                                                            Email Digest PDF

                                                                            The email digest PDF contains the following sections:
                                                                            • Activity Chart: This chart presents the number of topics selected in the dashboard at the time that the email digest subscription is generated.

                                                                            • Share of Voice and Content Types: The Share of Voice, and Sentiment charts display data for the selected topic. The Top Terms chart displays data only for the first topic selected.

                                                                            • Twitter Potential Impressions, Twitter Potential Reach, Sentiment: Each of these charts displays data for topics contained in the email digest.

                                                                            • Top Sources, Top Hashtags, Top Contributors, Top Terms: Top Sources, Top Hashtags, and Top Contributors displays data for topics contained in the email digest.

                                                                            • Recent Mentions: The Recent Mentions section of the email digest presents ten recent mentions for each content type contained in the topics selected for the email digest.

                                                                            Related Topics

                                                                              Manage Email Digest Subscriptions

                                                                              If you need to make a change to your subscriptions, click Subscribe/Manage. To display a list of all of your subscriptions, click the Manage My Subscriptions link. You can edit or delete your subscriptions on this page.

                                                                              To modify or unsubscribe from email digest subscriptions:
                                                                              1. Go to the Topics page and click on SUBSCRIBE / MANAGE: EMAIL DIGEST link.

                                                                              2. Click on the Manage Subscriptions link in the Subscribe to Listen and Analyze dialog.

                                                                              3. From the Manage Subscriptions page, you can edit a subscription or delete a subscription. You can also have the email digest sent immediately by clicking the Send Email link.

                                                                                The SEM Reports Tab

                                                                                The SEM Reports tab allows you to quickly track user and data activity. With user reports, you can see the internal actions per user during a specific time period. For data reports, you can see all content for a channel during a specific time period. These reports can pull information up to two years prior from the date of export.

                                                                                You can work with the SEM Reports tab if you're an Oracle Social Cloud Engagement and Monitoring customer.

                                                                                  Export User Activity

                                                                                  You can run a report on the internal actions per user to track activity over a specific time range.

                                                                                  To run user reports:
                                                                                  1. On the Reports tab Data Source, click Users.

                                                                                  2. Select start and end dates for the report (dates default to the past month).

                                                                                  3. Click EMAIL FILE. Within a few minutes you will receive an email with a link to a report for the content you just exported.

                                                                                    Note: This link is viable for 24 hours from the time that it's requested.
                                                                                  4. Open the report for further filtering, sorting, or to plug the data into any reporting device.

                                                                                    Export Data From Channels

                                                                                    Two types of data reports are available on the Reports tab: post-level reports (for Facebook and Twitter) and page-level reports (for Facebook only). Post-level reports are available also in the Monitoring Channel.

                                                                                    Filter your message content from one channel and pull a report with only the content that has resulted after applying your filters. Use filtering options to limit the content you would like reported.

                                                                                    To run post-level reports:

                                                                                    1. On the Reports tab Data Source, click Channels.

                                                                                    2. Select the channel from which you would like to display a report.

                                                                                    3. For Twitter channels: for Message Type, select either All, Statuses, Mentions, or Direct Messages.

                                                                                    4. For Facebook channels: for Type of Export, select Post, and for Message Type, select either All, Posts, or Direct Messages.

                                                                                    5. Select start and end dates for the reports (dates default to the past month).

                                                                                    6. Click EMAIL FILE Within a few minutes you will receive an email with a link to a report for the content you just exported.

                                                                                      Note: This link is viable for 24 hours from the time that it's requested.
                                                                                    7. Open the report for further filtering, sorting, or to plug the data into any reporting device.

                                                                                    To run Facebook page-level reports:
                                                                                    1. On the Reports tab Data Source, click Channels.

                                                                                    2. Select the Facebook page from which you would like to display a report.

                                                                                    3. For Type of Export, select Page.

                                                                                    4. Select start and end dates for the report (dates default to the past month).

                                                                                    5. Click EMAIL FILE. Within a few minutes you will receive an email with links to reports for the content you just exported.

                                                                                      Note: This link is viable for 24 hours from the time that it's requested.
                                                                                      • Daily Report - Provides the daily change for the below items, some numbers reflect the total number to date.

                                                                                      • Aggregated Report - Based on the date range selected when exporting, the aggregated report reflects the change from the beginning to the end of the report.

                                                                                    6. Open the reports for further filtering, sorting, or to plug the data into any reporting device.
                                                                                      Note: Page level reports and some per post metrics aren't available on Facebook pages with less than 30 likes, as dictated by Facebook Insights.

                                                                                      Overview of User Reports

                                                                                      The following describes the content provided in User reports you can create from the SEM Reports tab.

                                                                                      • Date - Day the activity took place

                                                                                      • Name - The user's or team's name

                                                                                      • Type - User or team

                                                                                      • Submissions - Number of posts submitted by the user

                                                                                      • Published Messages - Number of messages published by the user

                                                                                      • Replies - Number of replies made by the user

                                                                                      • Hides - Number of posts hidden by the user

                                                                                      • Deletions - Number of posts/comments deleted by the user

                                                                                      • Archived - Number of posts archived by the user

                                                                                      • Assignments Given - Number of messages assigned to another user by the user

                                                                                      • Assignments Received - Number of messages assigned to the user

                                                                                      • Assignments Completed - Number of assigned messages marked as complete

                                                                                        Overview of Twitter Posts Reports

                                                                                        The following describes the content provided in Twitter posts reports you can create from the SEM Reports tab.

                                                                                        • Timestamp - Date and time of the message

                                                                                        • Channel Type - Type of channel: Facebook or Twitter

                                                                                        • Channel - Public name of the channel

                                                                                        • User Name - User name who made the post

                                                                                        • Message Type - Type of message on Twitter (Tweet, Mention, or Direct Message)

                                                                                        • Message Body - Full content of the message

                                                                                        • Retweets - Number of retweets a tweet has received to date (Not available for direct messages)

                                                                                        • Read Status - Read status of the message (Unread or Read)

                                                                                        • Time To Read - The amount of time it took to read the message in Engage after it was posted to Twitter

                                                                                        • Post/Comment Responded To - The message that was responded to by an Engage user

                                                                                        • Time to Respond - The amount of time it took to respond to the message after it was posted to Twitter

                                                                                        • Visibility Status - Current public visibility status of the post (Visible or Deleted)

                                                                                        • Assigned To - Name of the user to whom the message has been assigned

                                                                                        • Label(s) - Any labels added to the message

                                                                                        • Message URL - URL on Twitter (Not available for direct messages)

                                                                                        • Oracle Social Cloud URL - URL in Oracle Social Cloud Engagement and Monitoring

                                                                                          Overview of Facebook Posts Reports

                                                                                          The following describes the content provided in Facebook posts reports you can create from the SEM Reports tab.

                                                                                          • Timestamp - Date and time of the post or comment

                                                                                          • Channel Type - Type of channel: Facebook or Twitter

                                                                                          • Channel - Public name of the channel

                                                                                          • User Name - User's name who made the post (If an admin post, then page name is shown)

                                                                                          • Social Network User ID - User ID of the user on the corresponding social network

                                                                                          • Message Type - Type of message on Facebook (Post is an original message, admin or non-admin, on the timeline. Comment is a message made in reply on any original post, admin or non-admin. Direct message is a private message made to the page from a user.)

                                                                                          • Message Body - Full content of the message

                                                                                          • Attachment Type - Type of attachment included in the message (Link, Photo, or Video. Timeline only)

                                                                                          • Attachment URL - A direct link to the attachment (Timeline only)

                                                                                          • Likes - Number of likes for posts (Timeline only)

                                                                                          • Comments - Number of comments made on a post (Timeline only)

                                                                                          • Reach (Impressions) - Number of times your post was seen (Timeline only)

                                                                                          • Engaged Users - Number of people who clicked anywhere in your post (Timeline only)

                                                                                          • Talking About This - Number of unique people who created a story about your post. Stories are created when someone likes, comments on, or shares your post; answers a question you posted; or responds to your event. (Timeline only)

                                                                                          • Shares - Number of times the post was shared (Timeline only)

                                                                                          • Virality % - Percent of people who saw your post and then created a story about it (Timeline only)

                                                                                          • Negative Feedback - Number of times people took a negative action on your post (for example, hid it. Timeline only)

                                                                                          • Link Clicks - If a link was included in the post, this is number of clicks that link received

                                                                                          • Read Status - Read status of the message (Unread or Read)

                                                                                          • Time To Read - The amount of time it took to read the message in Engage after it was posted to Facebook

                                                                                          • Post/Comment Responded To - The message that was responded to by an Engage user

                                                                                          • Time to Respond - The amount of time it took to respond to the message after it was posted to Facebook

                                                                                          • Visibility Status - Current public visibility status of the post (Visible, Hidden, or Deleted)

                                                                                          • Assigned To - Name of the user to whom the message has been assigned

                                                                                          • Label(s) - Any labels added to the message

                                                                                          • Message URL - URL on Facebook (Timeline only)

                                                                                          • Oracle Social Cloud URL - URL in Oracle Social Cloud Engagement and Monitoring

                                                                                            Overview of Facebook Pages Daily Reports

                                                                                            The following describes the content provided in Facebook pages daily reports you can create from the SEM Reports tab.

                                                                                            • Timestamp - Date

                                                                                            • Channel Type - Facebook page

                                                                                            • Channel - Public name of channel

                                                                                            • Lifetime Page Likes - Total number of people who have liked your page to date

                                                                                            • New Page Likes (Unique) - Total number of new people who have liked your page, daily

                                                                                            • New Page Unlikes (Unique) - Unique number of Unlikes of your page, daily

                                                                                            • Page Negative Feedback - Number of unique people who took a negative action; that is, hid stories or unliked page, daily.

                                                                                            • Friends of Fans - Number of people who are friends of the fans of your page (estimated), total to date

                                                                                            • Page Views - Number of times your page was viewed, daily

                                                                                            • Page Views (Unique) - Number of people who viewed your page, daily

                                                                                            • Page Impressions - Number of impressions seen of any content associated with your page, daily

                                                                                            • Page Impressions (Unique) - Number of people who have seen any content associated with your page, daily

                                                                                            • Page Post Impressions - Number of impressions that came from all of your posts, daily

                                                                                            • Page Post Impressions (Unique) - Number of unique people who saw any of your page posts, daily

                                                                                            • Page Engagement - Number of people who engaged with your page, daily

                                                                                            • Page Stories - Number of stories created about your page, daily

                                                                                            • People Talking about This - Number of people talking about your page, daily

                                                                                              Overview of Facebook Aggregated Reports

                                                                                              The following describes the content provided in Facebook aggregated reports you can create from the SEM Reports tab.

                                                                                              • Timestamp - Date range selected

                                                                                              • Channel Type - Facebook page

                                                                                              • Channel - Public name of channel

                                                                                              • Lifetime Page Likes - Total number of people who have liked your page to date

                                                                                              • New Page Likes (Unique) - Total number of new people who have liked your page during selected date range

                                                                                              • New Page Unlikes (Unique) - Unique number of Unlikes of your page during selected date range

                                                                                              • Page Negative Feedback - Number of unique people who took a negative action; that is, hid stories or unliked page, during selected date range

                                                                                              • Friends of Fans - Number of people who are friends of the fans of your page (estimated), total to date

                                                                                              • Page Views - Number of times your page was viewed during selected date range

                                                                                              • Page Views (Unique) - Number of people who viewed your page during selected date range

                                                                                              • Page Impressions - Number of impressions seen of any content associated with your page during selected date range

                                                                                              • Page Impressions (Unique) - Number of people who have seen any content associated with your page during selected date range

                                                                                              • Page Post Impressions - Number of impressions that came from all of your posts during selected date range

                                                                                              • Page Post Impressions (Unique) - Number of unique people who saw any of your page posts during selected date range

                                                                                              • Page Engagement - Number of people who engaged with your page during selected date range

                                                                                              • Page Stories - Number of stories created about your page during selected date range

                                                                                              • People Talking about This - Number of people talking about your page during selected date range

                                                                                                Overview of LinkedIn Post-Level Reports

                                                                                                The following describes the content provided in LinkedIn post-level reports you can create from the SEM Reports tab.

                                                                                                • Timestamp - The date and time of the post or comment

                                                                                                • Channel Type - The type of channel

                                                                                                • Channel - The public name of the channel

                                                                                                • User Name - The user's name that made the post

                                                                                                • Social Network User ID - The user ID of the user on the corresponding social network

                                                                                                • Message Type - The type of message

                                                                                                • Message Body - The full content of the message

                                                                                                • Attachment Type - The type of attachment included in the message

                                                                                                • Attachment URL - A direct link to the attachment

                                                                                                • Likes - Number of likes

                                                                                                • Comments - Number of comments

                                                                                                • Read Status - The read status of the message

                                                                                                • Time To Read - The amount of time it took to read the message after it was posted to the social network

                                                                                                • Assigned To - The name of the user that the message has been assigned to

                                                                                                • Label(s) - Any labels added to the message

                                                                                                • Message URL - The URL on the social network

                                                                                                • Oracle Social Cloud URL - The Oracle Social Cloud Platform URL

                                                                                                • Search Term - The search term used

                                                                                                • Search Option - The search option used

                                                                                                  Overview of LinkedIn Page-Level Reports

                                                                                                  The following describes the content provided in LinkedIn page-level reports you can create from the SEM Reports tab.

                                                                                                  • Timestamp - The date and time of the post or comment

                                                                                                  • Channel Type - The type of channel

                                                                                                  • Channel Name - The public name of the channel

                                                                                                  • Posts - The number of posts made on your page

                                                                                                  • Comments - The number of comments made on your page

                                                                                                    Overview of Weibo Reports

                                                                                                    The following describes the content provided in Weibo reports you can create from the SEM Reports tab.

                                                                                                    • Timestamp - The date and time of the post or comment.

                                                                                                    • Channel Type - The type of channel.

                                                                                                    • Channel - The public name of the channel.

                                                                                                    • User Name - The user's name that made the post.

                                                                                                    • Message Type - The type of message.

                                                                                                    • Message Body - The full content of the message.

                                                                                                    • Attachment URL - A direct link to the attachment.

                                                                                                    • Likes - Number of likes.

                                                                                                    • Comments - Number of comments.

                                                                                                    • Reposts - Number of Reposts.

                                                                                                    • Read Status - The read status of the message.

                                                                                                    • Time To Read - The amount of time it took to read the message after it was posted to the social network.

                                                                                                    • Assigned To - The name of the user or team that the message has been assigned to.

                                                                                                    • Label(s) - Any labels added to the message.

                                                                                                    • Message URL - The URL on the social network.

                                                                                                    • Oracle Social Cloud URL - The Oracle Social Cloud Platform URL.

                                                                                                    • Search Term - The search term used.

                                                                                                    • Search Option - The search option used.

                                                                                                      Overview of Weibo Mentions Reports

                                                                                                      The following describes the content provided in Weibo Mentions reports you can create from the SEM Reports tab.

                                                                                                      • Timestamp - The date and time of the post or comment.

                                                                                                      • Channel Type - The type of channel.

                                                                                                      • Channel - The public name of the channel.

                                                                                                      • User Name - The user's name that made the post.

                                                                                                      • Message Type - The type of message.

                                                                                                      • Message Body - The full content of the message.

                                                                                                      • Attachment URL - A direct link to the attachment.

                                                                                                      • Likes - Number of likes.

                                                                                                      • Comments - Number of comments.

                                                                                                      • Reposts - Number of Reposts.

                                                                                                      • Read Status - The read status of the message.

                                                                                                      • Time To Read - The amount of time it took to read the message after it was posted to the social network.

                                                                                                      • Assigned To - The name of the user or team that the message has been assigned to.

                                                                                                      • Label(s) - Any labels added to the message.

                                                                                                      • Message URL - The URL on the social network.

                                                                                                      • Oracle Social Cloud URL - The Oracle Social Cloud Platform URL.

                                                                                                      • Search Term - The search term used.

                                                                                                      • Search Option - The search option used.

                                                                                                        Overview of Weibo Direct Messages Reports

                                                                                                        The following describes the content provided in Weibo direct messages reports you can create from the SEM Reports tab.

                                                                                                        • Timestamp - The date and time of the post or comment.

                                                                                                        • Channel Type - The type of channel.

                                                                                                        • Channel - The public name of the channel.

                                                                                                        • User Name - The user's name that made the post.

                                                                                                        • Message Type - The type of message.

                                                                                                        • Message Body - The full content of the message.

                                                                                                        • Read Status - The read status of the message.

                                                                                                        • Time To Read - The amount of time it took to read the message after it was posted to the social network.

                                                                                                        • Post/Comment Responded To - The responded status of the message.

                                                                                                        • Time To Respond - The amount of time it took to respond to the message after it was posted to the social network.

                                                                                                        • Visibility Status - The current public visibility status of the post.

                                                                                                        • Assigned To - The name of the user or team that the message has been assigned to.

                                                                                                        • Label(s) - Any labels added to the message.

                                                                                                        • Oracle Social Cloud URL - The Oracle Social Cloud Platform URL.

                                                                                                        • Search Term - The search term used.

                                                                                                        • Search Option - The search option used.

                                                                                                          Overview of Topic Reports

                                                                                                          The following describes the content provided in Topic reports you can create from the SEM Reports tab.

                                                                                                          • Timestamp - Date and time of the post or comment

                                                                                                          • Channel Type - Type of channel

                                                                                                          • Channel - Public name of the channel

                                                                                                          • User Name - User's name who made the post (If an admin post, then page name is shown)

                                                                                                          • Message Type - Type of message

                                                                                                          • Message Body - Full content of the message

                                                                                                          • Read Status - Read status of the message (Unread or Read)

                                                                                                          • Time To Read - The amount of time it took to read the message in Engage after it was posted to the network

                                                                                                          • Post/Comment Responded To - The message that was responded to by an Engage user

                                                                                                          • Time to Respond - The amount of time it took to respond to the message after it was posted to the network

                                                                                                          • Assigned To - Name of the user to whom the message has been assigned

                                                                                                          • Label(s) - Any labels added to the message

                                                                                                          • Message URL - URL on native site

                                                                                                          • Oracle Social Cloud URL - URL in Oracle Social Cloud Engagement and Monitoring

                                                                                                          • Search Term - If a search term was included

                                                                                                          • Search Option - All, message body or username

                                                                                                            Types of Metrics Captured for Content and Apps Modules

                                                                                                            In Listen and Analyze, Content and Apps captures certain metrics for each module type. Here's a list of each module and what metrics are captured for them.

                                                                                                            Banner Module

                                                                                                            • Module views

                                                                                                            • Image click-thrus

                                                                                                            Calendar Module

                                                                                                            • Module views

                                                                                                            • RSVP click-thrus

                                                                                                            • Guest click-thrus

                                                                                                            • See all guests click-thrus

                                                                                                            Causes Module

                                                                                                            • Module views

                                                                                                            • Donate click-thrus

                                                                                                            Comments Module

                                                                                                            • Module views

                                                                                                            • Comments created

                                                                                                            • Comments removed

                                                                                                            Contest Module

                                                                                                            • Module views

                                                                                                            • Forms submitted (found in module configuration)

                                                                                                            • All data submitted (found in module configuration)

                                                                                                            Coupons Module

                                                                                                            • Module views

                                                                                                            • Coupons printed

                                                                                                            Custom Form

                                                                                                            • Module views

                                                                                                            • Forms submitted (found in module configuration)

                                                                                                            • All data submitted (found in module configuration)

                                                                                                            Events Module

                                                                                                            • Module views

                                                                                                            • RSVP click-thrus

                                                                                                            • Guest click-thrus

                                                                                                            • See all guests click-thrus

                                                                                                            Fan Media Module

                                                                                                            • Module views

                                                                                                            • Photos uploaded

                                                                                                            Flash Module

                                                                                                            • Module views

                                                                                                            Flickr Module

                                                                                                            • Module views

                                                                                                            • Image click-thrus

                                                                                                            • Next clicks

                                                                                                            • Previous clicks

                                                                                                            Gifts Module

                                                                                                            • Module views

                                                                                                            • Gifts viewed

                                                                                                            • Gifts sent

                                                                                                            Google Maps Module

                                                                                                            • Module views

                                                                                                            HTML Module

                                                                                                            • Module views

                                                                                                            iframe Module

                                                                                                            • Module views

                                                                                                            JSON Module

                                                                                                            • Module views

                                                                                                            Like Module

                                                                                                            • Module views

                                                                                                            MailChimp Module

                                                                                                            • Module views

                                                                                                            MP3 Module

                                                                                                            • Module views

                                                                                                            • Songs played

                                                                                                            • Songs completed

                                                                                                            Newsletter Module

                                                                                                            • Module views

                                                                                                            • Forms submitted (found in module configuration)

                                                                                                            • All data submitted (found in module configuration)

                                                                                                            Photos Module

                                                                                                            • Module views

                                                                                                            • Photo views

                                                                                                            • Photo title click-thrus

                                                                                                            Photo Albums Module

                                                                                                            • Module views

                                                                                                            • Album views

                                                                                                            • Album photo view

                                                                                                            • Album search date

                                                                                                            • Album search location

                                                                                                            Pinterest Feed Module

                                                                                                            • Module views

                                                                                                            • View-to-View click-thrus

                                                                                                            Pinterest Follow Module

                                                                                                            • Module views

                                                                                                            • View-to-View click-thrus

                                                                                                            Poll Module

                                                                                                            • Module views

                                                                                                            • Poll vote

                                                                                                            Posts Module

                                                                                                            • Module views

                                                                                                            • Post comments

                                                                                                            • User posts

                                                                                                            Quiz Module

                                                                                                            • Module views

                                                                                                            • Quiz votes

                                                                                                            RSS Module

                                                                                                            • Module views

                                                                                                            • Feed title click-thrus

                                                                                                            Sign Up Module

                                                                                                            • Module views

                                                                                                            • Forms submitted (found in module configuration)

                                                                                                            • All data submitted (found in module configuration)

                                                                                                            Slide Module

                                                                                                            • Module views

                                                                                                            • Slide click-thrus

                                                                                                            • "Next" click-thrus

                                                                                                            • "Previous" click-thrus

                                                                                                            Survey Module

                                                                                                            • Module views

                                                                                                            • Forms submitted (found in module configuration)

                                                                                                            • All data submitted (found in module configuration)

                                                                                                            Sweepstakes Module

                                                                                                            • Module views

                                                                                                            • Forms submitted (found in module configuration)

                                                                                                            • All data submitted (found in module configuration)

                                                                                                            Twitter Module

                                                                                                            • Module views

                                                                                                            • User image click-thrus

                                                                                                            • To user click-thrus

                                                                                                            • From user click-thrus

                                                                                                            • User click-thrus

                                                                                                            • Link click-thrus

                                                                                                            • Hashtag click-thrus

                                                                                                            Twitter Follow Module

                                                                                                            • Module views

                                                                                                            • Follow click-thrus

                                                                                                            Videos Module

                                                                                                            • Module views

                                                                                                            • Video plays

                                                                                                            View to View Module

                                                                                                            • Module views

                                                                                                            • View to View click-thrus

                                                                                                            Vimeo Module

                                                                                                            • Module views

                                                                                                            YouTube Module

                                                                                                            • Module views

                                                                                                            YouTube Channel Module

                                                                                                            • Module views

                                                                                                            • Item plays

                                                                                                            • Item completions

                                                                                                            Related Topics

                                                                                                            Types of Metrics for Listen and Analyze: Resources

                                                                                                            This chapter lists quick definitions on various metrics. Here's a list of all the metrics we have in Listen and Analyze in the Resources section.

                                                                                                            The Channels and Posts Tab

                                                                                                            The Dashboard includes the following metrics:

                                                                                                            Fans Chart
                                                                                                            • Total Fans: The total number of people who have liked your page.

                                                                                                            • New Fans: The number of new people who have liked your page.

                                                                                                            • Removed Fans: The number of people who have unliked your page.

                                                                                                            • Avg. New Fans per Day: The average number of new people who have liked your page within the specified timeframe.

                                                                                                            Fan Demographics
                                                                                                            • Male: The total number of your fans who are male.

                                                                                                            • Female: The total number of your fans who are female.

                                                                                                            • Top Gender/Age: The gender/age of the largest segment of your fans.

                                                                                                            Fan Sources
                                                                                                            • Top Fan Sources: How fans are getting to your page. This includes places inside Facebook (not including your page) and external websites.

                                                                                                            Reach
                                                                                                            • Reach: The average number of unique users who saw content associated with your page during the date range selected. This includes ads and sponsored stories that point to your page.
                                                                                                              Note: Reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.
                                                                                                            • Avg. Reach/Day: The average number of people who have seen any content associated with your page per day within the specified timeframe.

                                                                                                            Impressions
                                                                                                            • Impressions: The total number of times content associated with your page has been displayed on a browser.

                                                                                                            • Avg. Impressions/Day: The average number of times content associated with your page was displayed on a browser within the specified timeframe.

                                                                                                            Engagement
                                                                                                            • Page Stories: The number of stories created about your page. Stories include:
                                                                                                              • Liking your page

                                                                                                              • Posting to your page's timeline

                                                                                                              • Liking

                                                                                                              • Commenting on, or sharing one of your page's posts

                                                                                                              • Answering a question you posted

                                                                                                              • RSVPing to one of your events

                                                                                                              • Mentioning your page

                                                                                                              • Photo-tagging your page

                                                                                                              • Checking in at your place

                                                                                                            • Avg. Page Stories/Day: The average number of stories created about your page within the specified timeframe. These stories include:
                                                                                                              • Liking your page

                                                                                                              • Posting to your page's timeline

                                                                                                              • Liking

                                                                                                              • Commenting on, or sharing one of your page's posts

                                                                                                              • Answering a question you posted

                                                                                                              • RSVPing to one of your events

                                                                                                              • Mentioning your page

                                                                                                              • Photo-tagging your page

                                                                                                              • Checking in at your place

                                                                                                            Posts
                                                                                                            • Total Actions: The number of likes and comments that came from your page's posts.

                                                                                                            • Likes: The number of likes that came from your page's posts.

                                                                                                            • Comments: The number of comments that came from your page's posts.

                                                                                                            Fans Overview

                                                                                                            • Total Fans: The total number of people who have liked your page.

                                                                                                            • New Fans: The number of new people who have liked you page.

                                                                                                            • Avg. New Fans per Day: The average number of new people who have liked your page within the specified timeframe.

                                                                                                            • Removed Fans: The number of people who have unliked your page.

                                                                                                            • Fan Sources: How fans are getting to your page. This includes places inside Facebook (not including your page) and external websites.

                                                                                                            Fan Locations

                                                                                                            • Top Fan Locations

                                                                                                            • Top Fan Locations: A map that shows you the top 20 countries and cities where your fans are located around the world.

                                                                                                            • Total Fans: The total number of people who have liked your page.

                                                                                                            • Top Country: The country where the highest number of your fans live.

                                                                                                            • Top City: The city where the highest number of your fans live.

                                                                                                            • Top Language: The language that the highest number of your fans have set as their default language.

                                                                                                            • Top Locations (first date in range): A chart showing the top locations of your fans, broken out by country, city, or language. This chart shows the data at the beginning of the time range you're viewing, including the location, the total number from that location, and what percentage that number makes up of total number of fans. Click the text link to display the location type you want to view.

                                                                                                            • Top Locations (last date in range): A chart showing the top locations of your fans, broken out by country, city, or language. This chart shows the data at the end of the time range you're viewing, including the location, the total number from that location, what percentage that number makes up of total number of fans, and the percent the number changed over the selected time frame. Click the text link to display the location type you want to view.

                                                                                                            • Gender/Age: A chart showing the age and gender of your fans, based on the information they have provided in their user profiles. Click Change to display how this information has changed over the specified timeframe.

                                                                                                            • Gender: The gender breakdown of the people who have liked your page.

                                                                                                            • Gender/Age (first date in range): A chart showing the age and gender of your fans, based on the information they have provided in their user profiles, broken out into age groups by gender. This chart shows the data at the beginning of the time range you're viewing, including the age group, the total number of people in that group, and the percent that makes up of the whole. There are two charts, one for first and another for the last date in your date change. Displayed is the age group, the total number of people in that group, and the percent that makes up of the whole. The chart for the last day in your chosen date range also shows you the percentage for how those numbers have changed over the date range.

                                                                                                            • Gender/Age (last date in range): A chart showing the age and gender of your fans, based on the information they have provided in their user profiles, broken out into age groups by gender. This chart shows the data at the end of the time range you're viewing, including the age group, the total number of people in that group, the percent that makes up of the whole, and the percent the number changed over the selected time frame.

                                                                                                            Engagement Overview

                                                                                                            Engagement Overview Main Chart
                                                                                                            • Engagement: A list displaying how users are interacting with your page and its contents, which you can display by stories, people talking about this, or consumptions. Use the text links to change what information is displayed.

                                                                                                            • Stories: The number of stories created about your page. Stories include:
                                                                                                              • Liking your page

                                                                                                              • Posting to your page's timeline

                                                                                                              • Liking

                                                                                                              • Commenting on, or sharing one of your page's posts

                                                                                                              • Answering a question you posted

                                                                                                              • RSVPing to one of your events

                                                                                                              • Mentioning your page

                                                                                                              • Photo-tagging your page

                                                                                                              • Checking in at your place

                                                                                                            • Engaged Users: The average number of unique users who have created a story or clicked on content from your page during the date range selected.
                                                                                                              Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics.
                                                                                                            • Consumptions: The number of times people clicked on any of your page's content without generating a story.

                                                                                                            • Engagement: Stories, People Talking About This, Consumptions: This list displays how users are interacting with your page and its contents. The list is broken out by the type of engagement, ordered from highest to lowest. Use Text links labeled stories, people talking about this, and consumptions are available. Clicking a text link will refresh the list, displaying the data for that particular metric. The list shows you the total number for that metric, plus the percentage it makes up of the total engagement.

                                                                                                            • Negative Feedback: The number of times people performed a negative action on your page or its content (For example, Unliked your page or hid a post), broken out by action type.

                                                                                                            • Top Engaged Users: A list of the 10 users who have posted to your wall and commented on your posts the most in a 90 day period.

                                                                                                            • Referral Sources: A list of the external websites that have referred users to your page, listed from most to least. Displayed are the first ten external sources. Click the View More link to display a complete list.

                                                                                                            Some notes on negative action types:
                                                                                                            • Page unlikes only includes users who explicitly unliked your page.

                                                                                                            • Removed fans also includes users who are no longer fans of your page for other reasons, such as if the user’s account is no longer active.

                                                                                                            Engagement Locations

                                                                                                            • Engagement Map: A map showing you the top 20 countries and cities where the people engaging with your page are located around the world.

                                                                                                            • Top Country: The country where the most people are talking about your page.

                                                                                                            • Top Language: The language that the most people talking about your page have set as their default language.

                                                                                                            • Top Gender/Age: The gender/age segment of the highest number of people talking about your page.

                                                                                                            • Locations/Languages: A breakdown of the countries and languages of your fans, which you can display by country or language. The list will display the top 10 automatically, and you can view the entire list by clicking Show the full list.

                                                                                                            • People Talking About This: Gender and Age: The gender and age segments of the people talking about your page.

                                                                                                            • People Talking About This: Males by Age: The number of males who are talking about your page, broken out by age groups.

                                                                                                            • People Talking About This: Females by Age: The number of females who are talking about your page, broken out by age groups.

                                                                                                            Visibility Impressions

                                                                                                            • Visibility Impressions Chart

                                                                                                            • Impressions: The total number of times content associated with your page was displayed on a browser.

                                                                                                            • Paid Impressions: The number of times content from a sponsored story or an ad pointing to your page was displayed on a browser.

                                                                                                            • Organic Impressions: The number of times your posts were seen in the Newsfeed, Ticker, or on visits to your page. These may come from your fans or non-fans.

                                                                                                            • Viral Impressions: The number of impressions of a story about your page by a fan or non-fan.

                                                                                                            • Impressions by Story Type: The total impressions of stories about your page published by a friend of a fan or non-fan, broken out by story type.

                                                                                                            Visibility Reach

                                                                                                            • Visiibility Reach Chart

                                                                                                            • Reach: The average number of unique users who saw content associated with your page during the date range selected. This includes ads and sponsored stories that point to your page.

                                                                                                              Reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.

                                                                                                            • Paid Reach: The total number of unique users who saw an ad or sponsored story pointed to your page during the date range selected.

                                                                                                              We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, total reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.

                                                                                                            • Organic Reach: The total number of unique users who saw content about your page in the News Feed, ticker, or on your page during the date range selected. This includes both fans and non-fans.

                                                                                                              We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, total reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.

                                                                                                            • Viral Reach: The total number of unique users who saw a story about your page published by a fan or non-fan during the date range selected.

                                                                                                              We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, total reach doesn't equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category.

                                                                                                            • Reach by Story Type: A list of the estimated number of people who saw a story about your page, broken out by story type.

                                                                                                            Visibility Reach Locations

                                                                                                            • Reach Locations

                                                                                                            • Reach Locations: A map shows you the top 20 countries and cities where the people you reached are located around the world. You can also hover over points on the map to display the actual numbers for certain cities around the world.

                                                                                                            • Most Reached Country: The country where the highest estimated number of people reached by your content live.

                                                                                                            • Most Reached City: The country where the highest estimated number of people reached by your content live.

                                                                                                            • Most Reached Language: The language that the highest estimated number of people reached by your content have set as their default language.

                                                                                                            • Most Reached Age/Gender: The age/gender of the highest estimated number of people reached by your content.

                                                                                                            • Locations/Languages: A breakdown of location data (countries, cities, and languages) about the people your content has reached, ordered from highest to lowest.

                                                                                                            • Gender and Age: The age and gender of the people your content has reached.

                                                                                                            • Males Reached by Age: The number of males that your content reached.

                                                                                                            • Females Reached by Age: The number of females that your content reached.

                                                                                                            Posts Overview

                                                                                                            • Posts: Overview Chart

                                                                                                            • Post Impressions: The number of impressions that came from all of your posts within the specified timeframe.

                                                                                                            • Posts: The number of posts made by your page within the specified timeframe.

                                                                                                            • Engagement Rate: The percentage of users who interacted with your post when they were exposed to it. This is calculated by adding post likes, comments, shares, link clicks, video plays, photo views, and answers then dividing by post reach. We don’t include other clicks in this metric.
                                                                                                              Note: Facebook reports post data for up to 28 days, so there's a chance post engagement rate may fluctuate up to 28 days after posting depending on the popularity of the post.
                                                                                                            • Likes: The number of likes on your posts.

                                                                                                            • Comments: The number of comments on your posts.

                                                                                                            • Shares: The number of times your post was shared natively on Facebook.

                                                                                                            • Content From: A text chart and pie chart displaying the types of content in your Posts, broken out by content type. The list shows you the content type, the total number for that content type, and the percentage it makes up of the total content posted to the page.

                                                                                                            • Top Posts: A list showing you the ten top posts from the last 1000 made by your page. This is calculated by adding the likes and comments on each post. The post with the largest sum is the top post. Displayed for each post is: content type, text, timestamp, virality percentage, permalink, number of likes, and number of comments.

                                                                                                            All Posts

                                                                                                            • All the posts you have made to the selected Facebook page through Workflow and Automation Publish and natively during the selected time range, along with some basic metrics about the post, including:
                                                                                                              • Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by adding the total page actions, then dividing by Reach.

                                                                                                              • Virality Rate: The number of people talking about this (unique people who created a story about this post) divided by the unique impressions for the post (the number of people who have seen this post [estimated]).

                                                                                                              • Total Actions: Any action that can be taken on the post, including likes, comments, shares, photo clicks, workflow and automation clicks.

                                                                                                              • Likes: The number of times the post was liked.

                                                                                                              • Comments: The number of comments the post received.

                                                                                                              • Shares: The number of times the post was shared on Facebook.

                                                                                                            Post Insights

                                                                                                            • Post Insights Chart

                                                                                                            • Best Performing Time: The time of day and day of the week when your posts are performing the best, based on the ratio of posts to interaction over the 90 day rolling period.

                                                                                                            • Best Ratio: The ratio of posts to interaction that is the highest over the 90 day rolling period.

                                                                                                            • Worst Performing Time: The time of day and day of the week when your posts are performing the worst, based on the ratio of posts to interaction over a 90 day period.

                                                                                                            • Time Posted Most Frequently: The time of day and day of the week when you're posting to your page the most frequently.

                                                                                                            • Post Frequency by Hour: A distribution of how often you're posting to your page throughout the day over a 90 day period.

                                                                                                            Twitter Listen and Analyze: Overview

                                                                                                            • Followers: This module is a line graph that shows the total number of people who are following your brand on Twitter, showing you how your follower growth is trending.

                                                                                                            • Tweet Insights: A scatter plot showing average posting and engagement to your tweets. The inner circle represents the average number of tweets you have made on that day of the week/time of day. The outer circle represents the amount of engagement those tweets have received.

                                                                                                            • Top Tweets: The ten tweets that had the most retweets from your last 30 days of tweets. Displayed is the text of the tweet, the time and date it was posted, and the number of times it was retweeted.

                                                                                                            Twitter Listen and Analyze: Engagement

                                                                                                            • Engagement: The number of actions about your Twitter channel, which includes mentions, retweets, and workflow and automation clicks on each day.

                                                                                                            • Total Engagement: The number of actions about your Twitter channel, which includes mentions, retweets, and workflow and automation clicks on each day.

                                                                                                            • Engagement Rate: The percentage of people who interacted with your Twitter channel when they were exposed to it on each day. This is calculated by dividing the engagement number by the number of Twitter followers for your channel.

                                                                                                            • Total Engagement Rate: The total percentage of people who interacted with your Twitter channel when they were exposed to it within the time frame you're viewing. This is calculated by dividing the engagement number by the number of Twitter followers for your channel.

                                                                                                            • Mentions: The number of times your brand's Twitter handle was mentioned in tweets on each day.

                                                                                                            • Total Mentions: The total number of times your brand's Twitter handle was mentioned in tweets within the time frame you're viewing.

                                                                                                            • Mention Rate: The percentage of people who mentioned your Twitter channel when they were exposed to it each day. This is calculated by dividing the number of mentions by the number of Twitter followers for your channel.

                                                                                                            • Total Mention Rate: The total number of times your brand's Twitter handle was mentioned in tweets within the time frame you're viewing.

                                                                                                            • Workflow and Automation Clicks: The number of times users clicked the publish-generated short links in your tweets on each day.

                                                                                                            • Total Workflow and Automation Clicks: The total number of times users clicked the publish-genereated short links in your tweets within the time frame you're viewing.

                                                                                                            • Workflow and Automation Click Rate: The percentage of people who clicked the publish-generated short links in your tweets when they were exposed to it each day. This is calculated by dividing the number of workflow and automation clicks by the number of Twitter followers for your channel.

                                                                                                            • Total Workflow and Automation Click Rate: The total percentage of people who clicked the publish-generated short links in your tweets when they were exposed to it within the time frame you're viewing. This is calculated by dividing the number of workflow and automation clicks by the number of Twitter followers for your channel.

                                                                                                            You Tube

                                                                                                            • Views: The number of times that a video on your channel was viewed.

                                                                                                            • Unique Views: The number of unique viewers that watched the videos on your channel.

                                                                                                            • Comments: The number of comments users have made on the videos on your channel.

                                                                                                            • Likes: The number of people who have clicked Like" on the videos on your channel.

                                                                                                            • Dislikes: The number of people who have clicked Dislike on the videos on your channel.

                                                                                                            • Shares: The number of times users have shared the videos on your channel.

                                                                                                            • Viewers by Country: A breakdown of the countries where your viewers live.

                                                                                                            • Subscribers Gained: The number of times that users subscribed to your channel.

                                                                                                            • Subscribers Gained: The number of times that users subscribed to your channel.

                                                                                                            • Subscribers Lost: The number of times that users unsubscribed from your channel.

                                                                                                            • Average View Duration: The average length, in seconds, of video playbacks on your channel.

                                                                                                            • Estimated Minutes Watched: The number of minutes that users watched videos on your channel.

                                                                                                            • Annotation Click Through Rate: The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.

                                                                                                            • Annotation Close Rate: The ratio of annotations that viewers closed to the total number of annotation impressions.

                                                                                                            • Average View Percentage: The average percentage of a video watched during a video playback on your channel.

                                                                                                            The Views and Modules Tab

                                                                                                            • Fan Growth: The total number of users who have liked your Facebook page(s) each day. This number is cumulative over time.

                                                                                                            • Page Views: The number of fans and non-fans who have viewed your Page(s) or those Page(s') posts over the date range.

                                                                                                            • User Engagement: A combination of all the actions that have been taken on your views over the date range. Actions are anything that occurs in a module; for example, voting in a poll on a polls module, or printing a coupon from a Coupons module.

                                                                                                            • View Performance: Page Views: The number of visits the view has gotten, and the percentage those numbers have changed within the specified timeframe.

                                                                                                            • View Performance: Actions: The number of actions that have been taken on your view, and the percentage this has changed within the specified timeframe.

                                                                                                            • Module Performance: Views: The number of visits the module type has gotten, and the percentage those numbers have changed in the time period you're viewing.

                                                                                                            • Module Performance: Actions: The number of actions that have been taken on your module, and the percentage this has changed in the time period you're viewing.

                                                                                                            Views

                                                                                                            • Page Views: The number of users who have landed on that view's Facebook tab. This number isn't unique - multiple visits by the same user will count in this number.

                                                                                                            • New fans: The number of new fans the view's Facebook page has gained.

                                                                                                            • All Actions: The numbers for all the actions performed on the view.

                                                                                                            Modules

                                                                                                            • Module Views: The number of times a module has been viewed by a user. This number isn't unique - multiple visits by the same user will count in this number.

                                                                                                            • All Actions: The numbers for all the actions performed on all modules on your account.

                                                                                                            Related Topics