Introduction to Publish
Welcome to Publish. This topic will give you an overview of Publish's capabilities and tell you how to learn more about each individual area and feature of the program.
What is Publish?
Publish is a powerful tool that allows you to schedule and manage the posts you create on your social networks. Publish's user-friendly interface makes it easy to create in-depth interaction with fans of your page or channel. Publish has several features that take basic posting to a new level.
Managing multiple channels: You can easily manage multiple social network accounts with Publish, or even broadcast a single message to multiple channels at once.
Post scheduling: You can plan out your publication schedule, precisely timing when your posts go live so you can coordinate activities around them. You can also use our Calendar tool to line up a lot of posts in advance so you don't have to spend all day managing your social media communication.
Multi-language capabilities: Publish's database lets you post to your social networks in multiple languages and character sets.
Throughout these topics, you will learn about the interface itself, and the tools you will use to help create and schedule your posts.
Let's go over some terminology that you will see throughout these topics. Many of these names or phrases are specific to Publish, so it's important to know what they refer to.
Publish — An application that lets you create and publish dynamic content to your social networks.
Facebook Page — Your brand or organization's home on Facebook.
Channel — Your Facebook pages and Twitter accounts are channels of content. Therefore the connection between Publish and your Facebook pages and Twitter accounts is called a channel.
Overview of the Collaborations Tab
The Collaborations tab is part of our Workflow feature. On this tab, you'll find all the threads you're involved in.
Threads are collaboration spaces where you can have a conversation with your coworkers about your project and track the progress of your workflow. You can be a participant, which means you're assigned a task or are part of a team that's been assigned a task, or an observer, which means you aren't assigned a step but you can comment in the thread.
Overview of the Admin Tab
From the Admin tab, you can control your preferences for actions when creating a post, tags for your posts, creating tracking URLs, and open graph objects.
The Admin tab will only appear to users whose role is marked as Team, Bundle, or Account Administrator. If you aren't an admin, you can skip to Create a Post.
Overview of the Preferences Tab
On this page, you can set certain preferences for your entire account.
These preferences will affect every user on your account. If you select the boxes on this page, when a user on your account goes to the Create a Post page, those same boxes will be selected by default. If you leave these boxes cleared, when a user on your account goes to the Create a Post page, those same boxes will be cleared by default.
Include URL in posts: If you're adding a link to a post, you can have that URL appear in your post.
Publish photos to a Facebook album: Selecting this box will publish this image to a photo album on your Facebook page. The image will display as a large photo in your post when you choose this option.Note: By default, the photo will be published to your Wall album on Facebook. If you don't have a Wall album, Publish will create an album for you, named after your publishing app.
Post Name is Required: When this box is selected, users will be required to give their post a name before it can be published, saved as a draft, or scheduled. But unchecking it allows posts to be published/saved/scheduled without a post name.Note: This box will be selected by default.
Overview of the Tags Tab
On this page, you can create tags for your account.
Tags are words and phrases that you can apply to posts, allowing you to organize and track your posts to your different channels. The tags you create on this page will appear in a drop-down menu in the Tagging area of the Create a Post page, where any user can add them to a post, and the tags you select for a post will appear on the Post Grid.
You can create Oracle Social Cloud or CRM tags. Oracle Social Cloud tags are created here in the Oracle Social Cloud and only work in the Oracle Social Cloud platform. CRM tags are created and imported into Oracle Social Cloud from a CRM system, such as Siebel, CRMOD, or Eloqua. We'll go through both of those here.
Create an Oracle Social Cloud tag:
Type the word or phrase you want as a tag into the text field, then click Add Tag. The tag will then appear in the list below the field. These tags will then appear in the drop down menu on the Create a Post page.
Import CRM tags:
Choose the CRM system you want to import tags from from the drop-down.
In the box next to the drop-down, enter your login credentials for the CRM system and click Login.
The tags you have created in that system will appear in box below.
The CRM tags will now appear in the drop down menu on the Create a Post page, available for you and other users on your account.
Eloqua/Oracle Social Cloud Integration
For more information on the Eloqua/Oracle Social Cloud integration, please see the additional documentation located here.
Overview of the Tracking Tab
The Tracking tab is where you set up Dynamic Link Tracking, which allows you to easily create URLs within their posts that 3rd party analytics systems can use to track the effectiveness of your marketing campaigns.
For complete information on Dynamic Link Tracking and how to use it in the Oracle Social Cloud platform, please see Overview of Dynamic Link Tracking.
Create a Post
With Publish you can create and publish posts to all your social networks.
You can quickly post to Facebook fans, Twitter followers, Tumblr followers, LinkedIn connections, and Weibo. Your posts can include text, external links, photos, videos, and more.
The Create a Post page has two columns you will use to build your post. As you put the elements of your post together, a live preview of the post appears.
From the Posts tab, click the feather icon to be taken to the Create a Post page.
Enter a name for your post. This will help you find your post in the Post Grid or in Analytics later.
As you type, other post names that you or others on your account have entered will popup, so you can keep names consistent for a campaign or specific client.Note: Admins can make the post name optional by clearing the Post Name is Required option on the Preferences tab in the Admin section of Publish.
Find and select the channels you want to publish to. For more information, refer to Select Your Channels.
Create your content in the main text field.
If you want to post to both Facebook and Twitter, but your message is over 140 characters, click on the text in the Twitter preview.It will change to an edit field, so you can edit your message down to 140 characters.
As you type, you will see the message appears in the Preview section, so you can determine exactly how your message will look on each social network. You will also see how many characters you have left for Twitter posts.
To create content for a Tumblr post, see Create Content for a Tumblr Post.
To tag Twitter accounts using an At (@) mention:
Note: Facebook has deprecated their Search API for pages, groups, events, and users, thus removing the functionality to allow tagging in Facebook posts. For more information refer to this Facebook announcement.
On your post, type the @ symbol and the first three letters of the Twitter account.A list of Pages will appear.
Select the Page you want to tag for the handle for Twitter.
To insert emojis in a Facebook or Twitter see Add Emojis
Optionally, click the icon for the channel type to display the extras that can be selected.After your post is created and set up, you still have more options, depending on which type of channel you're posting to.
Select Your Channels
When you create a post, you choose which channel(s) you want to publish the post to.
Default channels will be automatically selected for publishing for every post you create. You can make a channel a default channel on the edit page for that channel in Workflow and Automation. For more information, see The Resources Tab: Channels.
In the Create a Post page, click on the channels you want to publish to.
If the channel you want to publish to isn't displayed, click the arrow in the top right corner.A list of all your channels will appear.
Optionally, filter the channel list.
Type the name of the channel you want into the Search field. The list will change to display only channels with that name.
Select the social network you want to see, such as Facebook, Twitter, LinkedIn, or Weibo. Only channels from that network will display in the list.
Four of your channels will appear automatically, including any channels you have set as a default.
If the channel you want to publish to needs to be reauthorized, it will be greyed out and you won't be able to publish to it.
The channels you select will turn blue. A preview for that network will appear on the right side of the screen. It will show you how many channels you're publishing to for each social network.
Create Content for a Tumblr Post
You can create post content specifically for Tumblr.
When you select a Tumblr channel to create a post, the channel appears in the Social Network Previews section. This is where you will create your Tumblr content, since Tumblr has several unique options for its posts.
From the Create a Post page, select the Tumblr channel.For more information, refer to Select Your Channels.It is displayed in the Social Network Previews section.
Select the type of post you want to create.You can select from text, image, quote, link, chat, audio, or video. Note: For image posts, you can only use a single image.
Enter the content for the post type you have chosen.The options in the content box will change depending on the type of post you select. The same options appear for each post type in native Tumblr.Note: If you select photo, audio, or video, you will still select and add the media through the media section in the main Create Your Content section. You will also add your link for link posts in that section.
Enter tags for the post.The tags you enter in the Tumblr area are only for Tumblr. Regular Oracle Social Cloud or CRM tags must be entered in the regular tags section of the Create Your Content section.
If you're using Facebook or Twitter, you can add emojis to your posts. There are different ways of adding emojis to posts.
From the Create a Post page, click into the CREATE YOUR CONTENT field.
Insert an emoji using one of the following methods:
Emoji Code - Between colons (:), enter the emoji code. For more information on emoji codes, you can access the third-party emoji cheat sheet hosted by Webpage FX.
Emoji Picker - Select and insert an emoji using the emoji picker on your OS:
Mac: Control + Command + Space
Windows: - Activate the Windows Touch Keyboard by clicking the keyboard icon on the taskbar.
Add a URL
Adding a URL to a post can bring more attention to your post and help drive traffic to other sites. To add a URL to your post, just paste it into the URL field.
Publish will scan the article and automatically pull the title, description, and images (if the link has them) and display them below the URL. If you want to edit the title or description, click on them and they will become editable fields.
Use URL Image in Post
If you select the Use URL Image in Post option, Publish will pull in multiple images from the URL and you can scroll through the images and select the one you want to use with your post. You can also use your own image.
Include URL in Post
Select this option if you want the URL to be displayed in the text of your post.
When you add a URL, it will appear in the Preview area as ora.cl shortlink. This isn't the real short URL, just a placeholder. It will appear at the end of your post by default, but you can move it to anywhere in the post you want.
If you add a URL to a Twitter post and save it as a draft, the URL is appended to the content of the post, as well as displayed in the URL field. If you want to delete the URL from that saved post, make sure you delete it in both places.
Media, especially pictures, make your posts even more enticing.
Click on the paper clip icon and the Asset Manager opens, where you can attach a photo, a video, or an MP3 to your post. You can select from media you've previously attached, upload from your computer, or you can drag and drop the item from your computer.
In the Asset Manager, you might notice media files that should not appear in your list of assets. If you want to delete media files, select the one or more files, then click the trash can iconin the Asset Manager area. A confirmation dialog appears asking you to confirm the removal of the files. Click Remove.
There are specific file types and uploads of media you can attach to a post. Here they're for images, video, and MP3.
When you attach an image to a Facebook post, you can select to publish that image to your newsfeed or to an album on Facebook. The image will appear differently depending on how you publish it. You can select those options in the Facebook Photo Options in the Social Network Settings area. Images will display to the maximum size of 2048x2048 pixels.
When you attach a video to a Facebook post, it will appear and play inline with your post. You can either upload a video here in this section, or link to a video by copying and pasting the video URL into the http:// URL section.
After you've uploaded a video, you need to select a thumbnail starter image. You can select a frame from the video, or upload an image from your computer or a URL. Remember, it's important to select an image that is compelling and will make them want to click.
When you attach a video to a Tweet, it will appear and auto-play silently inline only when the video length is equal to or less than 140 seconds. Videos that are longer than 140 seconds will appear in the Tweet as a still image, with a play button overlay and a link. If you click the video play button on the still image, the video will play inline.
URL that meets Facebook's Open Graph Protocol specifications.
There's no size limit to the audio files you can upload.
Oracle Docs Details
In the Create Your Content Asset Manager, you can click Oracle Docs to access documents on the Oracle Document Cloud service.
After clicking Oracle Docs, you'll need to login. Once logged in, select the files that you want to include in your post, then click OK.
Coupons, Polls, and Custom Wall Apps
The Flash-based coupon and poll posting feature is no longer available in the Oracle Social Cloud platform. To provide a more powerful, mobile-friendly experience for your applications, we encourage publishing of apps created using the Content and Apps area of the Oracle Social Cloud. The apps created using a powerful modular system allow you to build any experience you desire, and will work smoothly with mobile devices. If you aren’t familiar with the kinds of content you can create in Content and Apps, refer to Build a View.
Tags are words and phrases that you can apply to posts, allowing you to organize and track your posts to your different channels.
Admins will create the tags on the Admin Tab. For more information, see Overview of the Admin Tab. The tags will appear in the Post Grid in the Tags column.
You can see the tags you have access to by clicking the arrow, or start typing and tags that match what you're typing will appear.
Select Values for your Tracking URL
This area relates to Dynamic Link Tracking, which allows you to easily create URLs within their posts that 3rd party analytics systems can use to track the effectiveness of your marketing campaigns.
In this section, you'll select values to add to your tracking URL, using the drop-down menus.
For more information on Dynamic Link Tracking and how to use it in the Oracle Social Cloud platform, see Overview of Dynamic Link Tracking.
Schedule Your Post
You can get your work done ahead of time and create posts that will automatically publish on the date and time you select.
Click on the calendar icon and a date and time selector will appear. You can edit the date once you select it by clicking on the date in the text field.
Once you select a date for your post, the Publish Post button will change to Schedule, so you know you're getting your post out when you intend to.
You can also select to have Publish send out an email to a list of addresses when the post is published. Select the Send an email when the post is published option and a text field will appear. Just enter the email addresses separated by commas.
Set Facebook Options
There are 3 options for Facebook posts: Geotargeting, Feed Targeting, and Photo Options.
Geotargeting lets you make a Facebook post that only your Fans that are in a certain country, city, and/or language will be able to view. A geotargeted post will only be visible on those users' news feeds and only those users will be able to view the post on your page.
Just enter the name of the country and/or language you want to target into the provided boxes. If you have created any templates in Oracle Social Cloud Admin, use the-drop down menu to select the geotargeting template you created.
With Feed Targeting, you can select specific targets based on information that users provide in their Facebook profiles to narrow who sees your post.
How's Feed Targeting different from Geotargeting?
When you Geotarget a post, only people who have that location set on Facebook will see the post in their newsfeed and on your brand Timeline. When you Feed Target a post, only people who have those targets set on Facebook will see the post in their newsfeed, but anyone will be able to see the post on your Timeline.
How do I use a target?
Each target has an Add button next to it. Click that button to make the target active for your post. Also, if you decide that you don't want to use that target, the link changes to Remove after you've added it, so you can get rid of it at any time.
What are the targets I can use?
There are seven targets you can use. These are, Age Range, Gender, Relationship Status, Interested In, Education, Country, and Language.
Each target has options to select from and some have limitations.
The Age Range target lets you limit your post within a set range of ages. You can set the range from a minimum age of 13 to a maximum age of 65.
The Gender target lets your post appear to male users only, female users only, or both in one post. If you don't make a selection, your post will target both genders by default.
The Interested In target lets you target users who are interested in male only, female only, or both in one post.
Educational StatusThe Educational Status target lets you select to target your post by a user's educational level. You can target each of these educational statuses individually:
Photo Options (Facebook Only)
When you publish a post with a photo attached, you can select to publish that photo to your newsfeed, to your brand's Timeline album, a new photo album, or to an existing photo album on Facebook.
The following are the options.
Publish to Newsfeed
When you publish a photo to your newsfeed, it's attached as a link and a thumbnail on your post. The photo isn't added to any Facebook photo albums. You can only publish one photo to a post at a time.
Publish a single photo to your Timeline album
When you publish a photo to your Timeline album, Facebook will add that photo to the album and generate a post to your newsfeed with a large thumbnail of the photo and the message you created above. You can only attach one photo to your Timeline album at a time.
Publish to a new Facebook Album
When you publish a photo to a new album, Facebook will add the album to your photos page, and will generate a post to your newsfeed with a large thumbnail of the photo. You can attach a maximum of 15 photos to your post. When you add more than one photo to a Facebook post, a new Facebook album will be created. In the Your Social Network Settings section, the Publish to a new Facebook photo album option will be selected automatically. Enter your album title in the text box below the option.
When you're publishing multiple photos to an album, you can select which photo to display as the album cover. In the Create Your Content section, select the option next to the file that you want to display as the album cover. Notice that the image now appears as a larger block in the preview area.
When you're publishing to a new album, Facebook will post to your newsfeed for you with your album's title, description, and number of photos in the album. So instead of a place to create a message, the Create Your Content section will change to let you add your album title and description that Facebook will use to create a post.
When you select this option, the content creation section of CAPP will change to let you give your new album a title and description.
Publish to an existing album
When you publish a photo to an existing album, Facebook will add that photo to the album and generate a post to your newsfeed with a large thumbnail of the photo. You can attach a maximum of 15 photos to your post.
When you're publishing to an existing album, Facebook will make an action post to your newsfeed for you. You've probably seen these before: Kim added 4 photos to the album Weekend Adventures. So instead of a place to create a message, the Create Your Content section will change to let you add your album title and description that Facebook will use to craft the action post.
Geotargeting a Photo Album
Geotargeting works a bit differently when you're publishing to a photo album, as opposed to a single image. When you assign a geotarget to a photo album post, the geotarget will be applied to the individual photos, not the album. So your album will be visible to all your Fans, but only the photos that have the Fan's target will be visible to them.
Work with Twitter Options
This topic describes options that are available, specific to Twitter.
Publish Multiple Images to Twitter
Oracle Social Cloud allows you to upload multiple images to a post. Twitter allows a maximum of four images per tweet. If you attempt to select more than four images, an error message will appear.
When you're publishing multiple photos, you can select which photo to display as the album cover. In the Create Your Content section, select the option next to the file that you want to display as the album cover. Notice that the image now appears as a larger block in the preview area.
Preview Your Post
Your post is created and you can make sure your post looks perfect for each of your channel types in the preview area.
The preview will show you how many channels you're publishing to for each channel type and how the post will appear. If you need to make changes to the text for a specific channel type, just click on the text. It will change to an edit field. Once you're finished making changes, click Done and your changes will be saved.
Publish Short Link
If you're including a URL in your post, Publish shortens that URL for you into a more convenient shortlink. In the preview, you will see a sample short link.
To get the real short link, you will need to go to the Review page.
Review All Posts
If you need to get a short link, or want to edit your posts in a larger space, you can do that by clicking the Review all Posts text link. This will take you to a new page with your posts laid out and the real Publish short link in place. You can publish from that page or return to the main CAPP page.
Publish Your Post
Once your feel like your post is ready to go, click Publish Post button on the main page.
Your post will be sent out to all your channels, or saved if you've scheduled it to be posted later. You'll be taken back to the Posts main page, and you'll see your post listed in the post grid.
If your post is taking longer than 15 minutes to publish, it will go into Extended Publishing status. You will receive an email letting you know that the post is in extended publishing, and giving you the option to cancel the post.
If you keep the post in Extended Publishing, and the post doesn't publish successfully within a 4 hour window, it will be automatically cancelled and you will receive an email confirming this.
How to Edit After Publishing
After you've published a post, you can still edit some of its details. For example, a Twitter Page can be changed since it's hosted by Oracle Social Cloud, but the tweet text can't, since Twitter doesn't allow tweets to be modified after they're posted.
For complete information on what you can edit on different types of post, see Take Actions on a Post.
Create a Suggested Post
Suggested posts allow you create messaging and content for users across your bundle.
When you click the arrow on the Create a Post button, you'll see the Suggested Post option. If you click this, you'll see the exact same Create a Post page, but it's what happens when you finish creating the post is what makes it different.
When you create a Suggested post and save it, it will be saved in the Post Grid with the status Suggested. Users on your account can then copy that post, edit it if necessary, and publish it to the channels they need to.
You can create Suggested posts from scratch, or you can copy a post that has already been created and save it as a Suggested post.
Share Suggested Posts with Multiple Bundles
Create a channel only for suggested posts. Create a new channel on the social network, such as a Facebook page. We suggest naming it in a way so you know it's connected to suggested posts, like BrandName Suggsted Posts. You will use this channel to create the posts you want to suggest going forward. Once you create it, add the channel to your Oracle Social Cloud account.
Create a suggested posts sub-bundle In your account-level bundle, create a sub-bundle and name it something related to suggested posts, like BrandName Suggested Posts Bundle. For more info on bundles, see Bundles topic.
Add your new Suggested Post channel and users to your new Suggested Post sub-bundle Add your new suggested post channel to your new suggested post sub-bundle. You will then need to add the users who will be CREATING suggested posts to this sub-bundle. Once you've added the users to the sub-bundle, you must assign them to a user role on the channel itself, which you will do in Workflow and Automation.Note: We suggest making these users Authors on this channel.For more info on adding users to channels, see Channels topic.
Add your new Suggested Post channel to other bundles Finally, you'll need to add the new suggested post channel to the bundles of the users you want to use your suggested posts. Once you've added the channel to those bundles, you'll need to assign those users to a role on the channel itself.Note: We suggest making these users Authors on this channel.
Once you have your suggested post channel added and users assigned to it, users can begin creating and sharing suggested posts. When users create suggested posts on the suggest posts channel, these will appear in the Post Grid as suggested posts, as we described above.
Create an Unpublished Post
Unpublished posts are only distributed to users through promoted channels.
The final option you'll see when you click the arrow next to the Create a Post button is Unpublished Post. When you create an Unpublished post, it will be sent to Facebook, but won't appear on your newsfeed or page timeline.
You can create Unpublished posts that are just text, single photo posts, or link posts.
Call To Action Buttons
When you add a link to an unpublished post, you have the option to add a Call to Action button that will appear in the large link meta data that appears below your post.
After you add a link in the URL, the link area will expand to show you the meta data for that link. You can alter the link description, the display link, the link image, and you'll see a drop down menu for Call to Action. You can select from five options. These are, No Button, Shop Now, Book Travel, Learn More, Sign Up, or Download.
Perform Bulk Actions
You can cancel and delete multiple posts in the Post Grid by using the Bulk Actions menu.
Only Editors and Administrators can cancel posts.
To perform a bulk delete in the Post Grid:
Navigate to Publish, then Posts.
From the Bulk Actions menu, select Delete.
Select the posts that you want to delete by clicking the check box in one or more rows.To select all posts, click the Select All check box.
Click Remove Post(s).
The posts are deleted and removed from the Post Grid.
To perform a bulk cancel in the Post Grid:
Navigate to Publish, then Posts.
From the Bulk Actions menu, select Cancel.Only posts that have a Status of Sheduled will be listed.
Select the posts that you want to cancel by clicking the check box in one or more rows.To select all posts, click the Select All check box.
Click Apply.The Cancel Post(s) confirmation dialog appears.
Click Cancel Post(s).The Status fields of the posts are changed to Cancelled.
Upload Multiple Posts
In Publish, you not only can create one post at a time, but you can also schedule and publish multiple posts at once. You can upload multiple posts by using a CSV spreadsheet.
Your CSV file must be be in UTF-8 format or you will get an error when uploading.
Twitter and Facebook posts you upload using this CSV will follow the preferences your admin has set for your social networks in the Publish Admin tab
LinkedIn posts will be published as a link post.
Click the Upload Posts button on the Posts tab, in the ellipsis next to the Create a Post icon.A dialog box will open, allowing you to download a sample CSV file and upload instructions for the CSV.
Fill out the fields in the template spreadsheet. For more information, refer to Table of Fields in the CSV Template Spreadsheet.
Save the template CSV under a new name.
Return to the Upload Posts dialog.
Select the new CSV.
Click Upload.Your posts will start processing.
Table of Fields in the CSV Template Spreadsheet
The following four column table lists the field names of the CSV template spreadsheet along with a description of each, the valid values, and a column stating whether the field is required or not. Fill out the fields to create a CSV template that you can use to upload multiple posts.
|Field Name||Description||Valid Values||Required?|
The date you want the post to be uploaded
A date in the format
|Yes, if you enter the post’s status as schedule or scheduled|
The time you want the post to be uploaded
A military time in the format
To determine what military time would be, for any time after noon, take the actual time and add 12 to the hour. For example, to publish your post at 1:30PM, enter 13:30. 11AM would be 11:00. You can also check this handy military time chart
Yes, if you enter the post’s status as schedule or scheduled.
The name of your post. This can be anything you want. It will help you find your post in the Post Grid or in Analytics later.
Only required if an admin on your account has set this field as required.
The content of your post
Only required if you aren't including a media URL
Oracle Social Cloud tags you want to add to your post
Tags that have already been created or imported in Publish
If you're using multiple tags, there are different ways to format your tags so they are added properly.
Use if you want to include media in your post. The media will need to be posted online.
If you include a media URL and a content URL, the media URL will be the image that is used.
A URL in the format <codeph>http://xx.xxx.xx</codeph>
Only required if you aren't including any post content
Use if you want to include a URL in your post.
A URL in the format <codeph>http://xx.xxx.xx</codeph>
|USE CONTENT URL IMAGE IN POST||
Use if you want your post to use an image scraped from the Content URL.
If you have a media URL and a content URL, the media URL will be the image that is used, even if you have a N in this column.
|Y or N
Enter Y to include an image or N to not include an image
Required if you enter a value in the CONTENT URL field.
The status of the post to be published
draft or schedule or scheduled or publish
Yes, for all posts
The name of the social network you want the post published to.
facebook or twitter or linkedin
You can only enter one social network per row in the spreadsheet. If you want to publish a post to multiple social networks, copy the post info into another row and change the social network.
Yes, for all posts
The name of the channel you want the post published to.
A valid Oracle Social Cloud channel name
This name must match the name of the channel as it's entered in Oracle Social Cloud. If you aren’t sure of the exact channel name, please check the channel’s page in Workflow and Automation.
Yes, for all posts
Overview of the Posts Tab - Taking Action on Your Posts
The Posts Tab is where you'll interact with your posts that are in draft, scheduled, suggested, and published.
On this page you can view all your posts using the Post Grid or Calendar view, take a number of actions on them, get some basic analytics on a post, even download a CSV file with info on all your posts. In the topics that follow, we'll go through all the things you can do on this page.
Overview of the Post Grid
The majority of the Posts tab is what we call the Post Grid - a table containing information on all of your posts.
This grid not only gives you quick information about all of your posts, but also allows you see at a glance how any single post is doing.
The Post Grid contains columns of info on all of your posts, including status, shares, comments and likes. You can select which columns you wish to display on the Post Grid at all times. If you want to get the full spread on your posts, you can download a CSV (comma separated values file) of the entire grid with all the columns of info included. You can also search or filter the Post Grid to only display certain posts you're interested in.
ID - A code Publish assigns to your post. This is used only in Oracle Social Cloud.
Status - What state your post is in, either Draft, Scheduled, Suggested, Unpublished, Publishing, Extended Publishing, Published, Cancelled.
Post Name - The name you gave your post.
Tags - Any tags you added to the post.
Clicks - The number of times the short URL Publish created for your post (if applicable) was clicked. This includes clicks wherever this short URL is used and the number isn't unique.
Plays - The number of times an audio or video file you posted was played.
Entries - The number of times data has been submitted to your app (such as entries for a drawing). Click on the number of entries to download the data.
Actions - The number of times the app you posted has been used (polls completed, coupons printed, quizzes submitted)
Published - The date and time stamp for when your post was published (only appears for published posts).
Channel - The channel(s) this post was selected to publish to.
These are the columns that are displayed by default, but there are several more you can select to display. You can change your displayed columns using the Show/Hide Columns button.
Grid Control Buttons
The Post Grid page features three icons which enable you to change the grid display.
Reload Grid - Clicking this button refreshes your Post Grid, updating the information in the grid.
Show/Hide Columns - Clicking this button brings up a list of all the columns you can display in the Post Grid. Select the checkboxes to display or hide columns on the Post Grid.
Word Wrap- If you have a Report Name that is longer than the grid cell, clicking this button will wrap the text in that cell so you can view the entire title at once.
Work with the Calendar View
You can switch how you view your posts into a Calendar view using the Calendar icon.
Click the Calendar icon, and your Post Grid will be replaced with a calendar.
For more information on the Calendar view, see Overview of the Posts Tab: Calendar.
Filter the Post Grid
You can sort the Post Grid to display only the posts you want to display. There are two ways to do this or you can use a combination of the two methods:
The search field allows you to type in any word or phrase and only the posts that contain that word or phrase will be displayed in the Post Grid. Just type the word or phrase into the text field and click “Search”. The grid will reload to display those posts.
Work With Filters
Channels Filter - Use this drop-down menu to display posts from a specific channel. Click the drop-down list to view a list of your channels. Select a channel from the list and the filter will display only posts made to that channel. To return to the full list of posts, select All Channels.
Statuses Filter - Use this drop-down menu to display posts that have a particular status. Click the drop-down and a list of statuses will appear. Select a status and only posts with that status will appear. To return to the full list of posts, select All Statuses.
Date Range Selector - The date range selector allows you to view posts from a range of dates. Select your start and end date by clicking on the date you want on the calendars.
Work with Review, Analyze, and History
After you create a post, you might need to change something about the post, get a quick analytic look at it, or see the post history.
You can do all three of those things from the Review, Analyze, and History sections on the side of the Post Grid.
Overview of the Review Tab
The Review tab contains detailed information a specific post when you select it in the Post Grid:
Post Name - The name you gave the post
Channel - The channel your post is assigned to. This is a clickable link that will take you to the Facebook page.
Tags - Any tags you added to the post
Geotargeting - Any geotargets you selected
Feed Targeting - Any other targets you selected for the post
Created on - The date the post was created
Scheduled on - If the post is scheduled, the date the post is set to be published
Published on - The date your post was published
Last Updated - The date you last touched this post, either to create, publish, or edit it.
Email Notifications - Any email addresses that were entered to follow the post
Post Contents - The content of your post
Destination URL - The destination link you selected, if any
Short URL - The short URL Publish created from your destination link, if any. This is a clickable link.
Title - The title of the media you attached, if any
Description - The description of the media or URL you attached, if any
Attached Media - Click the link to display the media you attached, if any
Oracle Social Cloud Post ID - The number assigned to the post by Publish
Network Post ID - The number assigned to the post by the social network it was or will be published to. This is a clickable link that will take you to the post on the social network.
Overview of the History Tab
The History tab gives you audit trail information about the post that you've selected in the Post Grid.
Post is created
Post is scheduled
Post is rescheduled
Content is edited
Tags are edited (the system will show the 3rd party tags edited)
Links and link images are edited
Take Actions on a Post
On the Review tab, is an ellipsis. Clicking the ellipsis opens a drop-down list from which you can preview, quick edit, full edit, copy, copy as a suggested, or remove the post.
Preview a Post
When you click Preview a popup will appear displaying your post similarly to how it will appear on the social network.
Edit a Post
There are two ways to edit your posts: Quick Edit, which is editing the post directly in the Review pane, or Full Edit, which takes you to the CAPP page to edit there.
To edit a post in the Review pane, click on the post in the grid, then select Quick Edit from the Actions menu.
You can edit different things if you post has been published than if it's a draft/scheduled.
Everything except the channels you're publishing to and any media you have attached
Once you have edited all the areas you want, click Save and your changes will be saved.
When you select Full Edit from the Action have already been published.
You can edit different things if your post has been published than if it's a draft/scheduled.
Everything except the channels you're publishing to
Once you have edited all the areas you want, click Save, Save Draft, or Schedule, depending on which type of post you're editing, and your changeds will be saved.
Copy a Post
When you select Copy from the Action menu, the post will open in the CAPP page, with all the information that had been previously entered there for you to edit. You can make any changes you want and then save, schedule, or publish the post as you normally would.
Copy as a Suggested Post
Just like when you select Copy, selecting Copy as a Suggested Post will open the post in the CAPP page. However, you will only be allowed to save this post as a Suggested post, not publish it.
Remov a Post
When you click Remove, a popup will appear asking you to confirm that you want to remove the post from Publish. If you want the post removed from Facebook as well, select the checkbox. Click Remove Post. Your post will then be removed and will disappear from the Post Grid.
Overview of the Analyze Tab
The Analyze tab shows you a graph of the impressions your post made on a certain day over a certain time period.
The graph will display the chart in hours, but you can use the Show drop-down menu to change the chart into days.
You can download this graph as a PNG or JPG image, a PDF, or a SVG vector image by clicking the gray download button and selecting the file type you want.
Overview of the CSV Report
The Posts tab gives you a quick view of the metrics on your posts, but to see a more detailed report, you can export your data in a Comma Separated Values file, or CSV.
A CSV is a comma separated values file, a file that stores tabular data in a plain format so it can be read by many different programs.
You can download the entire Posts Grid, including columns you don’t display normally, in one CSV file by using the Export button, which you can find by clicking the ellipsis next to the Create a Post button. Click the button, select Export, and a download dialogue will appear, allowing you to save the grid as a CSV file on your computer.
Attachment Type - The type of attachment (video, music, photo, etc) on the post (if applicable).
Geotargeting - Shows if the post was geotargeted.
Impressions for this channel - The number of impressions made on the channel within a 24 hour period (see below for more information about impressions data).
Unique impressions for this channel - The number of unique impressions made per fan. If the post appears multiple times in a fan's channel, that impression will only be counted once (See below for more information about impressions data).
The data will reflect the current state of your post, except for the impressions data. More info about that is below.
Impressions is defined as the total number of times content associated with your Page has been displayed on a browser.
Unique Impressions is defined as the number of people who have seen any content associated with your Page (estimated).
Our system gets impressions information in a specific way from Facebook, so here's a quick explanation on how we get our data and how that is reflected in your CSV.
Every morning at 8AM Eastern time, our system asks Facebook for the impressions for each channel. We get two impressions numbers: total and unique, and these impressions are for the entire channel for the entire day, not for each individual post. Impressions for each post are not currently available to us through the Facebook API, but you can get that information from the Facebook Insights interface.
The impressions numbers for a channel only become available after 2 days, so if you're looking at the information in a CSV from a post you published an hour ago, there won't be any updated impressions information for that post.
If our system doesn't get any impression information from Facebook, we will continue to query Facebook about the channel every day for up to 30 days.
If there seems to be a gap in the historical data for your channel, it may be because when we launched this feature addition in the CSV, we were only able to get data back to March 30, 2010. That gap is there because the data wasn't or isn't available to us through the Facebook API.
If there are any discrepancies in your numbers for impressions, please contact Oracle Support at https://support.oracle.com and the Oracle Social Cloud Support team will investigate.
This feature uses High Charts software, which is owned and licensed through Highsoft Solutions AS.
Overview of the Posts Tab: Calendar
You can switch how you view your posts into a Calendar view using the Calendar icon on the Posts page.
Click the Calendar icon, and your Post Grid will be replaced with a calendar.
View the Calendar
You can display the calendar by month, week, or day. You can change the date you're looking at either by using the arrows next to the date displayed, or by using the date picker in the right hand corner.
To return to the Post Grid, just click the grid icon next to the Create a Post button.
If you're viewing a month in the calendar, you'll have access to the number of posts you have published, scheduled, or in draft displayed on each day. You'll also see if any of your posts encountered errors when they were published.
The week view shows you the days of a particular week, with an hourly chart on the left. For each day and time section, if you have posts published, scheduled, or drafts for that day and time, you'll see the number of posts and the status. If there's only one post, you'll see an icon for the social network, a preview of the post, and an icon for whether it's scheduled, published, or draft. If there's a workflow step that must be finished for a post in that week, a red hand icon will appear. Also in this view are the total number of posts made that week.
The day view shows you the posts you have published, scheduled, or drafts by hour for the day you've chosen. If you have a post in a particular hour, an icon with the status will appear displaying the time, the post's creator, and an icon for the social network and the channel's name.
If there are multiple posts for that time chunk, you'll see them listed out individually.
Work With the Post Activity Details
If you click on a date in the Calendar, the Activity Details sidebar opens.
Displayed in the Activity Details sidebar are the number of posts you have scheduled for that day. A short preview of each post also appears, with the time, creator, status, social network, and a short piece of the content included in the post.
Filte Activity Details
The Activity Details sidebar displays all of the posts for the selected day. Depending on your deployment, a post can in one of the following states:
Eloqua EmailNote: This state is only available in deployments where Eloqua has been implemented.
To filter the posts in the, click either Scheduled, Draft, Published or Eloqua Email from the Activity Details sidebar .
View Post Details
A preview of the media, if any
The post content
URL, if any
Creator and scheduled/published time
Short URL, if any
Title - The title of the URL you attached, if any
Description - The description of the URL you attached, if any
Post ID - A code Publish assigns to your post. This is used only in Oracle Social Cloud.
Network Post ID - A code the social network assigns to your post.
View Post History
The History tab gives you audit trail information about the post that you've selected in the Calendar Grid.
Post is created
Post is scheduled
Post is rescheduled
Content is edited
Tags are edited (The system will show the 3rd party tags edited)
Links and link images are edited
Complete a Workflow
If your post has a workflow step that needs to be completed, a red colored hand icon will appear along with the name of the step that needs to be completed. If you click on the hand icon, the workflow will open in the post detail, and you can complete the step in Calendar.
You'll also see the workflow history, so you can see what steps have been completed and what's left to be done.
Edit a Post
If you're looking at a post's details and realize you need to edit it, you can do that straight from the Post Details section. Click the ellipsis in the Post Details section. Clicking the ellipsis displays Full Edit and Remove.
Clicking Full Edit opens the post in the Create a Post page. Once you're finished editing the post, you'll be taken back to the Calendar. For more information on editing a post, see Take Actions on a Post.
Remov a Post
If you need to remove a post, you can also do that by clicking the ellipsis. When you click Remove, a popup will appear asking you to confirm that you want to remove the post from Publish. If you want the post removed from Facebook as well, select the checkbox. Click Remove Post. Your post will then be removed and will disappear from the Post Grid.
Creat a Post
If you have a date with no posts scheduled, draft, or published, you can add one directly from the Posts Activity sidebar. Click on the date, and you'll see a No posts scheduled for today. Would you like to add a post? message. Click Create a Post below it, and you'll be taken to the Create a Post page. When you're finished with your post, you'll be taken back to the Calendar.
Move a Post
If you're looking at your Calendar and realize you need to move a post to a different date or time, you can do that easily by dragging and dropping the post from the post details panel or the Calendar grid to the new date and time. You can use the drag and drop method in the daily, weekly or monthly views.
Export Calendar Posts
You can export a comma separated value (CSV) version your calendar posts.
To export a CSV version of your current calendar view:
Click the button with three stacked dots, at the top right side of your Calendar view, then select Export..Note: The button is next to the Create a Post button.
The Export Posts dialog appears.
Enter the email addresses to which the exported report file should be sent.Note: Use commas in between multiple email addresses.
A CSV file containing all of the posts in the current calendar view is sent to the email addresses specified.
Search and Filter the Calendar
This topic explains how to search and apply filters to your calendar.
Navigate to the Publish view.
Click the View Calendar button.
Click the Filter button.Note: The Filter button is below the Calendar banner.
The Search box and Filters are displayed.
To search for text, enter a sting in the Search box.
To filter by social network, select a network from the Network list.
To filter by channel, select a channel from the Channel list.
To filter by status, select a status from the Status list.
To filter by tag, select a tag from the Tag list.
Only results matching the search and filter criteria will appear in the calendar.
Overview of Dynamic Link Tracking
Dynamic Link Tracking allows you to easily create URLs within their posts that 3rd party analytics systems can use to track the effectiveness of your marketing campaigns.
In this article, we'll explain the ins and outs of campaign tracking and teach you exactly how to use it in Oracle Social Cloud.
What is Campaign Tracking?
Campaign tracking is used to determine where clicks on links are coming from, using special links called tracking URLs.
Tracking URLS are specially created to include parameters and values that are tracked by 3rd party analytics systems such as Google Analytics, when the link is clicked. When using campaign tracking with Oracle Social Cloud, you're getting insight into the effectiveness of your social media marketing efforts.
Choose Post Parameters
This section allows you to select parts of your post to be added as values in your tracking URL.
Each field you choose will become a parameter in your URL, and Publish will automatically enter that item from your post as a value attached to that parameter.
Channel - the channels users select for the post
Network - the social networks being posted to (Facebook and Twitter).
Post Name - the name of the post
Tags - any tags selectedNote: If you specify Eloqua in the Network field, the Tags field is read only. Additionally only one Eloqua may be applied to a post.
Post ID - the number Oracle Social Cloud assigns to the post
Publishing Author - the Oracle Social Cloud user who publishes the post
Time Stamp - the time the post was published
User Text - this creates a text field in the parameter area of the post that users can add text to. This text will then appear in the URL.
Destination Link - the URL that is added to the post.Note: If you specify Eloqua in the Network field, the Destination Link field is read only.
Click Save once you're finished selecting your post parameters.
Here's an example of what this looks like.
Create Custom Parameters
This section is where you will create custom parameters and values, which users on your bundle will then be able to choose from when they create a post.
If you have selected Google Analytics, you will see several parameters already created for you. You can then begin to assign values to those parameters.
Adding a Parameter
Name - Helps you identify what the parameter is
ID - The code that will appear for that parameter in the URL
Checkbox - If you want to require users to assign a value to a particular parameter, check the box below the ID field.
Click Add button to add your parameter. You will see it appear on the left side of the Custom Parameters area.
Editing a Parameter
Click the pencil icon next to the parameter name. This will populate the parameter fields with the info you previously entered, which you can then edit.
Deleting a Parameter:
Click X next to the parameter name. A confirmation message is displayed asking you to verify that you want to delete.
Adding a Value to a Parameter
Click the triangle next to the parameter name. A box will appear to the right. Enter the value into the provided field, then click Save. You can enter multiple values on this page, up to 10.
Add a Parameter to a Parameter (Create a Hierarchy)
After you add a value to a parameter, you can create a second level parameter on that value.
Click the arrow next the parameter, and you'll be taken to the list of values associated with that parameter. To add a second level parameter to that value, click the arrow next to its name.
Enter the parameter information the same way you did before and click Save. You can see where you're in your hierarchy by checking the breadcrumb trail above your parameter list.
You can tell which parameters have hierarchies by the tree icon next to the parameter name:
How Many Parameters Can I Add?
You can have up to 10 first level parameters and up to 10 levels in hierarchies, so 20 parameters total.
Create a Tracking URL on the CAPP Page
Once you or your account admin have set up parameters and values, users will be able to use these options on the Create a Post Page. You'll do this in the Choose Values for Your Tracking URL section.
Add a destination link.First, you'll need to add a destination link to your post in the Create Your Content section. If you aren't using a base URL, this destination link will form the first part of your tracking URL. If you're using a base URL, the destination link will be added as a parameter after the base URL. This is the site you want users to be taken to when they click the URL.
Choose your values.In the Choose Values for Your Tracking URL section, you'll see all the parameters that were added in the Admin Custom Parameters section. The drop-down menu below each parameter contain all the values associated with that parameter. Use the drop-down to select the value you want to use.
If you choose a value that has a second level parameter associated with it, the second level parameter will appear with a drop-down for its values.Note: If you created any post parameters, don't worry about not seeing them here. Oracle Social Cloud will automatically add those items for you.
Add a Video to a Post with Open Graph Protocol
Using Facebook's Open Graph Protocol, Publish can now use any video from any URL.
When you add a video to your post from the Choose Video from Web section of the Add New Video area, Publish scans through the HTML of that video's webpage looking for specific data that it can translate and apply to your post as the title and description. Facebook has developed a protocol for metadata, which allows for easy organization of the information that Facebook and other programs can grab, including content type, thumbnail image, video size and many other details. Here's Facebook's explanation about how their protocol works.
Thumbnail image's URL:
< meta property="og:image" content="image_src URL" >
< meta property="og:video" content="video_src URL" >
Your page's URL:
< meta property="og:url" content="URL" >
< meta property="og:title" content="title" >
< meta property="og:description" content="description" >
Video pixel width:
< meta property="og:video:width" content="video_width" >
Video pixel height:
< meta property="og:video:height" content="name="video_height" >
< meta property="og:type" content="video" >
Here is an example of a video from Youtube that has this correct metadata in its header:
<meta property="fb:app_id" content="87741124305"> <meta property="og:url" content="http://www.youtube.com/watch?v=CFLGRidfF04"> <meta property="og:title" content="Vanilla Ice Ninja Rap - Go Ninja, Go Ninja Go!"> <meta property="og:description" content="Ninja Rap music video by Vanilla Ice from Teenage Mutant Ninja Turtles 2 movie back in '91. Classic."> <meta property="og:type" content="video"> <meta property="og:image" content="http:///14.ytimg.com/vi/GFLGRidF04/default.jpg"> <meta property="og:video" content="http://www.youtube.com/v/GFLGRidF04?version=3&autohide=1"> <meta property="og:video:type" content="application/x-shockwave-flash"> <meta property="og:video:width" content="398"> <meta property="og:video:height" content="264"> <meta property="og:site_name" content="YouTube">
If this solution isn't something your company thinks would support their business model, we can also whitelist any URL to be uploaded in Publish. If you need whitelisting, contact Vitrue Support or your Vitrue contact.
Create Open Graph Objects
You can create and moderate your own Open Graph objects using Publish.
Open Graph Objects are Facebook Like buttons that you can put on any website to represent real-world items. When a user clicks one of these Open Graph Objects on your site, that action will appear in their feed and you can push content to those users in the future.
Create an Open Graph object.
Sign in to Publish and click the Admin tab.
Click the Open Graph Objects tab.
Click Add Open Graph Object.
Fill out all the fields on the form.If you aren't sure what an item is, click the What's This link next to the item and a short explanation of what the item is and where you can find that information will be displayed.
When you have finished filling out the form, click the Create Open Graph Object.
You will be taken to the Existing Open Graph Objects page and your new Open Graph object will be listed.
Activate an Open Graph object by clicking Like on the Existing Open Graph Objects page.Important: Before your Open Graph object is added to your page, you need to activate it.
The text next to the Like button will change to You like this. Your Like button is now ready to be placed on your website.
Edit an Open Graph object and find the iFrame code
Click the Open Graph Objects tab in the Admin section.
Click on the Open Graph object you want to edit.You will be taken to the edit page for the Open Graph object. The page has the same fields you filled out previously to create the Open Graph object. The page also includes details of your object and the iFrame code you will need to place the Like button on your website.
Make any changes you want.
Click Update Open Graph Object.
Customize Your Publish Experience
You can customize your Publish experience by changing the default domain name to something that reflects your brand. You can even have multiple domains, with specific subdomains for specific social channels.
When you use Publish to create a link it uses the domain name vitrue.com.
Create a Custom Domain
When choosing a custom domain name for your brand's publishing use, we recommend a subdomain of your brand's domain name.
For instance, if your brand's domain is mycompanydomain.com, we suggest you use a subdomain like social.mycompanydomain.com.
The domain for your branded URL shortener
Outside of the Facebook environment as a branded redirect, and its metrics tracked through Publish
There are two ways to set up a social domain for Publish. They are, have your Web or IT group create a CNAME record, or point an A record to our system.
Subdomains - RECOMMENDED METHOD
If you're using a subdomain of an existing domain, you will need to create a CNAME record like this:
A CNAME record needs to be created for <short-phrase>.mycompanydomain.com Please point <short-phrase>.mycompanydomain.com to social-emcee.us2.cloud.oracle.com
Example: if your domain was mycompanydomain.com and you wanted to create sm.mycompanydomain.com as your social domain. Your request would be for a CNAME from sm.mycompanydomain.com to social-emcee.us2.cloud.oracle.com
Alternatively, if you want to use a primary domain name with Publish, such as acmesocial.com, request an A record like this:
An A record needs to be created for the domain name acmesocial.com Please point acmesocial.com to 188.8.131.52
Once you have set up your domain, contact our Support team through the web: https://support.oracle.com - include Custom Domain in the subject of your ticket.
Frequently Asked Questions about Custom Domains
Here are some FAQs about custom domains.
Q. I use Google Analytics on my website (where I drive a lot of Facebook Status Update traffic) also. How will my reports look there?
Scenario - posting a status update with a link that uses a Oracle Social Cloud-enabled custom domain URL WITHOUT using tags on the channel in Publish:
Outcome: on the website's Ga it will appear as Custom Short URL domain and slug
Scenario - posting a status update with a link that uses a Oracle Social Cloud-enabled custom domain AND using tags on the channel in Publish, as described above, in the same Google Analytics account:
One for the short URL with a referrer of Facebook
One for the website with referrer of the shortened custom URL
For a discussion of how to use Google Analytics on top of your Publish channels, see Create a View.
Q. I want my custom domain to be a specific section of my site, like mycompanydomain.com/blog. Can I use this?
Unfortunately, no. Custom domains are coded using C Names in the DNS Record, which doesn't support paths.