Review Churn Probability

Churn probability is the probability expressed in percentage for a customer to discontinue the service or subscription. You can use the Churn Probability field on an Edit Product page to:

• Identify the churn probability for a subscription product.

• Calibrate the top drivers contributing to the churn.

• See how the churn probability has changed since the last time it was calculated.

Based on these factors, you can predict customers who are likely to churn and create opportunities for cross-selling and up-selling.

Your administrator can set up a predefined model to predict the churn probability of a subscription product. Built on Oracle Data Mining, the predictive model uses current and historical indicators to predict the churn. You can use the Train with Historical Data and Predict Churn Probability scheduled process to train the churn prediction model with historical data and predict the churn probability of a subscription product. The objective of this scheduled process is to:

• Rebuild the selected predictive models.

• Make predictions based on scores derived during the build process.

After running the Train with Historical Data and Predict Churn Probability scheduled process, navigate to the Edit Product page and click the Churn Probability field to see the top drivers affecting the churn probability of a subscription product. The change in probability is displayed using up or down arrows every time you run the Train with Historical Data and Predict Churn Probability scheduled process. A green arrow indicates that the rate of churn has decreased, and a red arrow indicates that the rate of churn has increased.