Customer Promotion
Deductions started in consumer goods where retailers would short pay invoices based on their understanding of customer promotions.
![This diagram describes how customer promotion works as described in the text that follows](images/cjm_cust_promo.png)
To combat invalid or unauthorized deductions, customer promotion in Channel Revenue Management provides:
- Centralized promotions for channel customers.
You can:
- Negotiate and activate customer promotions.
- Define customer and product eligibility.
- Define accruals by amount or percentage.
- Automated eligibility of channel incentives against sales transactions.
This leads to fast and accurate accruals.
- Automated accrual tracking.
This provides real time visibility of liabilities.
- Centralized claims processing.
This helps reduce margin leakage and reduce your DDO (Days Deductions Outstanding).
- Automated channel accounting.
This configurable integration reduces time to implement and cost of ownership.