Overview of Customer Programs

A customer program is used to define a channel agreement between the manufacturer, distributor, or wholesaler and their channel customers.

Customer Programs encompass Customer Rebate Programs, Customer Lump Sum Programs, and Customer Annual Volume Programs.

Program managers can negotiate customer promotions and create programs.

Delivered program templates represent supported channel business processes. The purpose of a program type is to model the enterprise’s channel business requirements by configuring features of a program type based on a program template.

The program type controls and simplifies the program creation. When a program manager creates a program, the identification of a program type is required and this will drive how a program is created, applied, and processed.