How Subject Areas Work

Subject areas are the building blocks of your analytics. There are subject areas that come prebuilt with your application, and over 100 analytics built from the included subject areas. Let's look a little closer at how subject areas work.

All of the electronic activity that happens each day in your company is stored and can be used to look at current and historical data, as well as predict future trends and outcomes. This information is saved and grouped and packaged as objects. The objects hold information called attributes which are pieces of information related to that object. For example, an object called Customer would hold information related to that customer, such as name, address, phone number, company and so on.

Object attributes are organized in columns which are used to provide real-time transactional reporting.

You can use the prebuilt subject areas to build your own analytics. Or you can build your own subject areas and use them for building or editing analytics. Most importantly, the focus of a subject area is to provide a way for you to gain access to key insights about your organization.