1. Implementing Recruiting
  2. Tracking Pixel Feature

Tracking Pixel Feature

You can use tracking pixel on external career sites to gather information and track useful metrics about your external candidates. A tracking pixel is a graphic with dimensions of 1x1 pixel that's loaded when a user visits a website.

Typically, candidates are driven to the career site from other sourcing channels such as Google, LinkedIn, Indeed. You might be interested to know what happened to the candidates after they clicked on a sponsored job ad or a search result and landed on the job description page on the career site. Here's an example. Twenty candidates saw a job ad on Indeed and landed on your career site. Ten candidates clicked the Apply button after their identity was verified by email or phone, 5 candidates started the job application process, and 4 candidates submitted their job application. This information can be gathered using third-party tracking pixel URLs. Depending on the third party, these metrics can be further broken down by requisitions and individual candidates.

You can track three different events:

  • When a candidate clicks Apply to apply for a job

  • When a candidate starts a job application process

  • When a candidate submits their job application

You need to decide what events you can track with the third-party tracking provider. It's possible that the tracking provider only supports the tracking of submitting job applications. In such case, you need to enter the URL for submitting a job application. The URL for clicking the Apply button and the URL for starting the job application process remain blank. Note that only one URL can be configured for each event.

If a third-party tracking provider accepts additional parameters such as the candidate ID and requisition ID, you can configure them and define names for those parameters. It's up to the partner to interpret them appropriately.

The Tracking Pixel feature supports image pixels that are just image tags. It doesn't support third-party JavaScript code. You need to discuss with the third-party provider whether this model is supported. If your provider asks to include a piece of code, look for the image tag within this code. Inside the image tag there should be a URL. Use this URL while you configure the feature.

For example, the third-party code includes the following image tag: <image height=1 width=1 border=0 src="https://conv.indeed.com/pagead/conv/[identifier]/?script=0">

Copy the URL after the src attribute: https://conv.indeed.com/pagead/conv/[identifier]/?script=0

Here's another example: <img height="1" width="1" syle="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=[identifier]&conversionId=[identifier]&fmt=gif" />

In this case, you should copy https://px.ads.linkedin.com/collect/?pid=[identifier]&conversionId=[identifier]&fmt=gif