Double Opt In for Job Alerts and Marketing Communications

External candidates can opt in to receive job alerts and recruiting marketing communications.

Candidates can opt in when they apply for a job, or sign in into a talent community, or from their candidate self-service page. When candidates opt in, they receive a message confirming their selection.

Double opt in is an email marketing term where a person informs a company that they want to subscribe to some form of communication. They typically fill a form on the company's website. (this is the first opt in). Then, the company sends an email to that person to confirm that the address that was provided is valid. The person then clicks a confirmation link in the message (this is the second opt in). After the second opt in, the email address provided is added to the company's communication distribution list.