Set Up an Email Marketing Campaign

Recruiters use email marketing campaigns to advertise jobs to candidates to generate job applications and referrals. They can also use campaigns to promote recruiting events and activities to invite candidates to respond to a request, such as RSVP for an upcoming recruiting event or learn more about the company's benefits and corporate culture.

Here's what to do

1. Create Campaign Opt In Statement

2. Add Campaign Opt In Option in Job Application Flow

3. Configure Campaign Settings

4. Run Scheduled Processes for Campaign Emails

Create Campaign Opt In Statement

The Campaign Opt In Statement is a text displayed to candidates describing the candidate's agreement to receive recruitment marketing communications.

1. In the Setup and Maintenance work area, go to:

   • Offering: Recruiting and Candidate Experience

   • Functional Area: Recruiting and Candidate Experience Management

   • Task: Recruiting Content Library

2. On the Recruiting Content Library page, click Create.

3. On the Create Content Item page, select Campaign Opt In Statement in the Category field.

4. Enter the text for the statement.

5. Complete the other fields.

6. Click Save and Activate.

For details, see Create a Content Item.

Add Campaign Opt In Option in Job Application Flow

When you create a job application flow, select the Campaign Opt In option to ask candidates if they agree to receive recruitment marketing communications. Candidates don't have to agree to proceed with their job application. The opt in option appears with this short sentence "I agree to receiving marketing communications." If an active version of the campaign opt-in statement is available in the content library, the sentence is displayed as a link that the candidate can click to read the full statement.

For details, see Create an Application Flow.

Configure Campaign Settings

You can configure several settings related to campaigns.

1. In the Setup and Maintenance work area, go to:

   • Offering: Recruiting and Candidate Experience

   • Functional Area: Recruiting and Candidate Experience Management

   • Task: Enterprise Recruiting and Candidate Experience Information

2. Expand the Campaigns section and click Edit.

3. Configure these settings.
   • Email Maximum Retry Count: Define the maximum number of retries for emails that failed to be sent. Default value is 3.
   • Don't send emails to candidates flagged as don't rehire: Select this option to automatically exclude candidates from campaigns who aren't recommended to rehire.
   • Don't send emails to audience members who already received emails in the last period: Select the time period during which candidates received a primary email on another campaign to define which candidates can be excluded from the campaign audience. Specify a time frame: 1 week, 2 weeks, 1 month.
   • Enable Do Not Send Rule: Select this option to enable a behaviour which allows the campaign manager to choose whether candidates who were sent at least one primary email on another campaign recently are included in the audience. When enabled, by default those candidates are excluded from the audience. The campaign manager can override this behavior to include these candidates in the audience. When disabled, this capability doesn't appear to the campaign manager. This capability provides you with the option to avoid sending candidates campaign emails at high frequency.
   • Enable Rich Text Editor in Email Designer: You can enable the rich text editor for users creating campaign emails.

4. Click Save.

Run Scheduled Processes for Campaign Emails

These scheduled processes are used for campaigns. It's recommended to schedule these processes every 30 minutes.

• Prepare Campaign Email

• Send Campaign Email

• Track Campaign Email Delivery

For details, see Scheduled Processes in Oracle Recruiting Cloud.