Configure Search Engine Optimization

You can increase your career site's visibility on the Internet by configuring search engine optimization (SEO) fields at both the global and page-level. This helps search engines to tie your career site and specified pages to your organization.

If you don't set anything specific at the page level, then a page uses the global level settings.

Global Level SEO

On the General tab for a career site, enter the appropriate information for organization name, organization URL, and organization logo. The Organization Name, Organization URL, and Organization Logo fields are used to help search engines tie the career site page to your organization. Web designers typically enter this information in the header tag of a web page. Because job search and custom pages don't have headers, and they could have a different IP address and domain than that of your parent organization you'll want to enter the Organization URL and Organization Logo in the SEO Optimization fields. The logo is used to help search engines to identify your job search and custom pages as belonging to your organization.

Note: You can add vanity URLs in the URL field.

Page Level SEO

On the Pages tab for a career site, enter an SEO description, and SEO keywords. The SEO settings you make at the page level override the global settings. If you don't set anything specific at the page level, the page uses the global level settings.

Page Display Name for URL for Custom Pages

Use page display names to make it easy for users and search engines to understand the purpose of a career site custom page. Page display names replace the page ID numbers in the URLs. For example, you could indicate in the URL that a page is about a company's benefits, instead of showing a random page ID number like 11605.

1. In the Setup and Maintenance work area, go to:
   • Offering: Recruiting and Candidate Experience
   • Functional Area: Candidate Experience
   • Task: Career Sites Configuration
2. Pick a career site and click the gear icon.
3. Click Edit In the action menu.
4. Navigate to Pages tab.
5. Click + and select Custom Page page to create a new page, or select an existing custom page and click Edit.
6. Click the gear icon and select Page Options.
7. Scroll to the SEO Optimization section.
8. Enter the keywords for the page in the Page Name Display for URL.
9. Click Save.
10. Publish the page and publish site.

Note: If you've added or edited a page display name for URL for a custom page, make sure to update any external links that are using this page URL. Old page URLs with PageIDs will still work and redirect users to the new URL. However, if a page name display for URL field is edited multiple times, the URLs with old keywords might stop working.

Domain Verification

Use a domain verification code, which you can obtain from Google, to help the Google search engine to recognize that your organization owns a career site.

1. In the Setup and Maintenance work area, go to:
   • Offering: Recruiting and Candidate Experience
   • Functional Area: Recruiting and Candidate Experience Management
   • Task: Enterprise Recruiting and Candidate Experience Information
2. Expand the Candidate Experience section and click Edit.
3. In the Google Domain Verification section enter the appropriate information you've obtained from Google.

   In addition to these settings, you can enter domain verification to help the Google search engine to understand that your organization owns a career site.