Define the Campaign Audience

You can target an email marketing campaign to a specific audience.

The campaign audience is based on the following factors:

• Candidate is active.
• Candidate is part of the pool.
• Candidate has opted in to receive marketing communications.
• Candidate was recommended to be rehired.
• Candidate didn’t receive campaign emails in the last 7 days.
• Candidate meets the audience criteria configured on the campaign by the campaign manager.

1. On the Campaigns page, open a campaign you created.
2. Click the Audience tab.
3. Click Add.
4. Select an audience. Available audience filters are:
   • Candidate type: Internal, external, or all candidates.
   • Location
   • Education: School, degree, major.
   • Work experience: Company, job title, years of experience.
   • Candidate interactions: Only candidates who have opted in to receive recruitment marketing emails appear in the audience search. To include candidates who haven't specified their opt-in status, use the Include Unspecified Candidates filter.
   • Candidate pools: Select a candidate pool for the audience of the recruiting campaign.
   • Skills
   For values to appear in filters, they need to appear in the candidate profile. For example, to view the Oracle University school in the Education filter, at least one candidate must have that school in their profile.
5. Select the Exclude option to exclude a specific audience from the campaign.
6. Click Save.

Results:

As soon as you select one filter attribute, the estimated number of audience members is displayed. Charts showing the breakdown of the top locations, top employers, and top degrees of the target audience are also displayed. The audience count isn't final until the primary email has been sent. See the Emails tab for the actual audience count.

Note: If you select the Candidate interactions filter and the Candidate pools filter, the audience breakdown will include the candidates who have opted in to receive marketing communications and candidates who have set their preference to "Not specified" in their candidate profile. Also, candidates who declined to receive marketing communications won't receive any emails.