Apply a Design Template to Emails
You can now send branded emails when sending free-form emails and some content library notifications. Sending branded emails to candidates increases brand recognition and trust, while assuring them that the email is legitimate, thereby reducing concerns about phishing or spam.
You can do this by including a design template in your email that reflects your company’s brand.
You can include the design template in free-form emails that are created with the Blank Message template type. You can also include the design template in emails based on these content library categories:
- Candidate Profile Notification - ORA_PROFILE_EMAIL_TEMPLATE
- Job Application Notification - ORA_JA_EMAIL_TEMPLATE
- Prospect Candidate Notification - ORA_PROSPECT_EMAIL_TEMPLATE
- Candidate Pool Member Notification - ORA_POOL_EMAIL_TEMPLATE
- Event Pool Member Notification - ORA_EVENT_POOL_NOTIFICATION_TEMPLATE
This feature is available for one-to-one emails that are sent through the following actions:
- Compose action on the Messages tab
- Send Email action in candidate list views
- Message Candidate action in Recruiting Activity Center
- Compose action in Message Center (available with Recruiting Booster)
Apart from these, free-form emails sent using the Send Message action in candidate list views and job application list views can also have the design template applied.
To use this feature, you need to associate an active AdHoc template with the content library notifications mentioned above. You need to create the AdHoc template using the HTML Email templates task. Using this task, you create templates of type Global or Internal.
For external candidates, this is how the design templates are selected to be applied to emails:
- Free-form emails: Because free-form emails aren’t associated with a content library item, the global design template is applied, if available. If not, the email is sent without any branding.
- Emails based on the Candidate Profile Notification, Prospect Candidate Notification, and Candidate Pool Member Notification content library items: If a design template is associated with these content library items, it’s applied. If not, the global design template will be applied. If no global design template is available, the message will be sent without any branding.
- Emails based on the Job Application and Event Pool Member Notification content
items: If a design template is associated with these content library items, it’s
applied. If not, we look for the source of the job application or event and then
apply the design template based on these considerations:
- If the candidate applied from a specific career site, the email notification template associated with that career site is applied, if it’s available. To associate an email notification template with a career site, use the Career Sites Configuration task in Setup and Maintenance.
- If the candidate applied directly or through LinkedIn, we check for the career site where the candidate was created, and apply the default email notification template associated with that site.
- If no email notification template is available in both scenarios, then we use the global design template, if it’s available.
This feature applies to emails sent to internal candidates too, based on these considerations:
- If an AdHoc design template is associated with the content library item, that template is applied.
- If no AdHoc design template is associated, an Internal design template, if available, is applied. For free-form emails, the internal design template is applied.
- If no internal template is available, the global design template is used, if available. If none of these are available, the email is sent without any template.
Before you send emails, you can preview them with the design template applied.