Source Tracking Overview

You can associate sources to job boards in Recruiting allowing recruiters to track where a candidate is coming from. This principle is maintained in Sourcing.

Path: Configuration > [Recruiting] Administration > [Source Tracking] Sources

The image is a screenshot of the configuration page in Recruiting where sources are associated to job boards.

When you post jobs on a job board using eQuest, Broadbean or Multiposting, the source code for that job board is added as a parameter to the URL that sends the candidate to the appropriate Career Section when they click on the job link in this job board. This is what allows Recruiting to track the source of the candidate. This principle is preserved in Sourcing using a URL redirection.

As recruiters continue to post jobs on job boards, the link in the job board, including the source parameter, will send candidates to the appropriate Career Section. In Sourcing, the Career Section then redirects the candidate to the Job page in Sourcing; the redirection process is transparent for the candidate. This redirection preserves the source code as a parameter and, if the candidate applies to the job, Sourcing sends this source code back to Recruiting so that we can track the source of the candidate. This behavior relies on the Job Description Redirect URL parameter which must be configured in each Career Section that will be linked to Sourcing; this includes mobile Career Sections, if you are using them.

The image shows the flow of the of source tracking and the redirection.

Social Network Sources in Sourcing Analytics

In Sourcing Analytics > Apply Starts, an icon displays in the Social Channel(s) column if the candidate is coming from Facebook, LinkedIn, Twitter or Weibo. However, this data is not sent to Recruiting. We track these sources only in the cases that the posting on LinkedIn was done through eQuest, or if the candidate clicked on a link sent via a Social Networks Campaign in Sourcing.

This screenshot shows the icons in the Social Channel(s) column in Sourcing Analytics.

Additional Source Tracking using Google Analytics

Sourcing is configured for Google Analytics usage; there is no need to add Javascript. At both the application level and the site level, there is a field to declare your Google Analytics ID. Once your ID is registered in Sourcing, Google Analytics will start tracking your application or site traffic.

Google Analytics can gather data regarding:

Traffic - Google Analytics provides a detailed view of both daily and hourly traffic coming to the site. You can track in real time how many candidates are connected. This helps to identify the best time to create and send your promotion campaigns.
Geographical data - You are able to track precisely from which location your candidates are accessing your site. You can also see which language they are using by default to browse the internet. This helps in targeting precise populations with the most relevant language.
Browsers and devices - The number of candidates accessing sites and applying through mobile devices is constantly increasing. Google Analytics provides detailed statistics on the type of devices and browsers used to access your site.
Candidate sources - The visitors’ sources are tracked and a dedicated dashboard provides insight about the provenance of the candidates.
Navigation through the site - The users navigation is tracked. A set of dashboards provide insight about the most visited pages in your site and the behavior of its visitors.