Centroid

A centroid represents the most typical case in a cluster, with mean values for numerical attributes and mode values for categorical attributes.

The centroid represents the most typical case in a cluster. For example, in a data set of customer ages and incomes, the centroid of each cluster would be a customer of average age and average income in that cluster. The centroid is a prototype. It does not necessarily describe any given case assigned to the cluster.

The attribute values for the centroid are the mean of the numerical attributes and the mode of the categorical attributes.