Email Introduction (Peak Day Definition) Module

The Introduction (Peak Day Definition) module explains what a peak day is and the benefits of participating in a peak day event. The goal of the module is to give more context about the peak events. It can appear in both the pre-event and post-event emails.

Location: The module is often located below the Neighbor Comparison or Neighbor Rank module.

Heading: The module heading includes an information icon and a question to indicate the type of content the module contains.

Definition: The first line of the definition focuses on what a peak day is in the context of a winter or summer season. The second line focuses on the benefit of lowering your energy use on such days. The content varies slightly depending on whether it is for gas or electricity customers.