Getting Started

The Behavioral Demand Response Cloud Service uses digital communications and behavioral science messaging to encourage residential customers to reduce energy consumption during peak events. Peak events are days in which the demand for energy exceeds a utility’s capacity to supply it. These days often occur during extreme weather conditions during the summer or winter seasons when the demand for energy is high. To reduce energy use on these days, customers enrolled in the Behavioral Demand Response program receive a variety of resources designed to motivate them to be energy efficient. These resources include a pre-season welcome letter, pre- and post-event emails, and pre- and post-event voice and text messages when applicable.

The following components are available in this service:

• Behavioral Demand Response
• Inside Opower
• Customer Service Interface - Program Management

For an overview of all cloud services available from Oracle Utilities, see the Oracle Energy and Water Cloud Service Descriptions online at Oracle Contracts - Cloud Services Service Descriptions.

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