Subject Line, Header, and Footer

The subject line and the header are used to engage the business customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.

On this page:

• Subject Line, Header, and Footer
• • Subject Line Example
  • Header Example
  • Footer Example
  • Configuration Options
  • • Subject Line
    • Header
    • Footer

Subject Line Example

The subject lines used in the Email High Bill Alert AMI deliver high-value information, and explain to the reader why they are receiving the alert. Note that the display of subject lines varies based on the device and email client used to view the message. The subject line can also vary depending on the customer's program design and preferred language.

Default Subject Line: The default subject line uses "on track" language and informs the customer that their usage or cost during the current bill period could result in a high bill. For example, "Alert: You are on track for a high bill of $240".

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Header Example

The header information includes a logo provided by the utility, and the customer's name and account number. Most of the numbers in the account number are displayed as asterisks for security purposes.

This image shows an example of the Header module:

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Footer Example

The footer includes components that provide more context about the alert. These components include:

• An unsubscribe link
• A manage preferences link
• The utility's contact information
• An Oracle Utilities copyright statement
• A disclaimer statement (optional)

Typically the footer information is the same for all outbound communications a utility sends.

This image shows an example of the Header module:

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Configuration Options

Subject Line

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Configuration Options	Input Value
Use On Track or Projected Bill Language The subject line can be configured to use "on track" language or "projected bill" language. Default: On track language	Optional Choose one of the following: Use on track language. (Default) Use projected bill language.

This table describes the default subject lines that are used for these emails:

Personal Threshold Setting	Rates Type	On Track Language	Projected Bill Language
Personal threshold not set or not available.	Cost	"You are on track for a high bill of <$X>"	"Your upcoming bill is projected to be <$X>"
Personal threshold set by customer.	Cost	"You are on track for a high bill of more than <$X>"	"Your upcoming bill is projected to be higher than <cost threshold amount>"

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Header

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Configuration Options	Input Value
Logo The utility must provide a logo to include in the header of the email.	Required Provide the logo file to the delivery team.
Include URL in Logo The utility can provide a URL that can be included within the logo to direct customers to a utility website.	Optional Choose one of these options: Do not include a URL. Include the following URL:
Account Number Characters Masked The utility can specify how many characters of the customer's account number are displayed in the header. Note that this configuration is used for all Oracle Utilities outbound email communications that the utility sends, and should be set only once for all outbound communications. Default: Display the last four characters.	Required Choose one of the following: Display the last four characters. (Default) Display the following number of characters:
Include Premise Address The premise address can be enabled to appear after the account number for customers with one or more premises. Default: Do not display premise address.	Optional Choose one of the following: Do not display premise address. (Default) Display premise address.
Include Reference Number A reference number can be enabled to appear after the account number. Default: Do not display reference number.	Optional Choose one of the following: Do not display reference number. (Default) Display reference number.

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Footer

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Configuration Options	Input Value
Unsubscribe URL Utilities must provide the URL where customers are directed to if they want to unsubscribe from the emails.	Required Specify the URL:
Unsubscribe Link Text You can specify the text associated with the unsubscribe link. Default: Unsubscribe from these emails	Optional Choose one of the following: Use the default text. Use this text:
Utility Name and Address The utility's name and mailing address must appear due to CAN-SPAM regulations in the US and similar regulations abroad.	Required Specify the name and address to use in the email footer:
Legal Text This is the copyright and any other legal text required by the utility and/or Oracle Utilities.	Required Use the following legal text in the email footer:
Disclaimer Text This is any additional text required by the utility and/or Oracle Utilities. Disclaimer text appears below the copyright text. Adding a disclaimer is optional.	Optional Use the following disclaimer text in the email footer:

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