System Event | Optional / Required | Description |
Campaign Eligibility | Required | A campaign's eligibility algorithms control two things: - Whether the campaign appears in the Applicable Campaigns Zone. This content zone suggests possible campaigns for the current customer displayed on control central. You might want to use this zone if you have different campaigns that are offered to different types of customers. Refer to Real-time Marketing of Additional Services to a Customer for an example of how this content zone can be used to "up sell" additional services. - Whether the campaign appears on an order's eligibility tree. Campaigns that appear in this tree are alternate campaigns that may be used on an order. Refer to Real-time Marketing of Services to a Prospect for an example of how an order's eligibility tree can contain alternate campaigns for an order. Refer to The Big Picture Of Campaign Eligibility for information about these algorithms. |
Order Completion | Optional | When an order is completed for this campaign, algorithms plugged into this spot are called to do additional work (e.g., create a customer contact). You need only specify this type of algorithm if you require additional work to be performed when an order is completed for this campaign. |