Program Overview
The Oracle Utilities Opower program delivers print and digital communications, interactive web features, and behavioral insights that motivate utility customers to save energy on a large scale. This is done by driving behavioral change through the use of relevant behavioral science principles, such as social proof (people tend to do things they see other people doing) and loss aversion (people tend to prefer avoiding losses to acquiring gains).
By incorporating principles like these into the visual design, alerts, and messaging of our products, we have found that utility customers are more likely to pay attention to the communications we send and take action to reduce their energy usage.
As customers receive and digest the information through the products we offer, they may need to contact Customer Service Representatives (CSRs) at their utility to ask questions about the program and get help understanding their insights. CSRs should therefore understand as much as possible about Oracle Utilities Opower products so that they can respond to customer questions quickly and effectively.
To learn more about the individual products and cloud services, go to Oracle Utilities Documentation and select the link for the applicable cloud service. Each link leads to a documentation library with detailed product information. You can also find more information at Product-Specific Support.