Tips List

The Tips List widget displays the top five energy efficiency tips for a customer's household. The priority and order of the tips is determined based on data that is available for the customer. The widget can be coupled with the Home Energy Analysis or it can be standalone. The purpose is to promote customer interest in tips and guide them to more energy efficient behavior.

Personalization Message: At the top of the widget is a message indicating that the tips are personalized for the customer based on their answers to the Home Energy Analysis. If the widget is not paired with the Home Energy Analysis, the text can be changed to convey a more appropriate meaning.

The message also includes a link to see more top tips. Clicking the link redirects the customer to a "top tips" guide that contains a list of all available tips for the customer, prioritized by Intelligent Tip Targeting. For more information about tip guides, see Ways to Save.

Tip Content: Each tip includes the components below.

• An illustration that allows customers to quickly recognize the concept or purpose of a tip.
• A short title that describes the tip.
• The estimated annual savings if the customer completes the tip.
• The number of utility customers who have completed the tip.
• Icons that let the customer mark a tip with an applicable tip action, such as marking it as done or saving it for later.

Customers can select any tip to go to a page containing additional details about the tip and how to implement it.

Widget Placement: While there is no technical restriction on where the widget is displayed, there are two recommended locations: beneath the Home Energy Analysis or the Bill Comparison. If the widget is placed under the Bill Comparison, then the default personalization message can be changed to convey a more appropriate note.

Pre-Authenticated Experience: Customers can access the Tips List widget without logging in to their account. In this case, personalized tip targeting is not applied, which means that the top five tips are drawn from allof the allowed tips for the utility. The tips are prioritized based on web tip actions—that is, whether other customers have done the tip, saved the tip for later, or said they won't do the tip. The most commonly completed tips are ranked at the top. Customers viewing this experience are prompted to log in if they attempt to save a tip or mark it as done.