Email 2: Understand Your First Solar Bill
The second email solar customers receive is the Understand Your First Solar Bill email. This message arrives after Opower receives the first billed read in the data file, but before the customer receives their first solar utility bill.
This email educates customers about what they will see on their bill, and explains how the amounts are calculated. The email includes an image of the utility's standard solar bill, and calls out up to five key areas that are of importance to solar customers. The message also provides detailed information about each of the specified areas on the bill.
The Understand Your First Solar Bill email contains these modules:
- Solar Email Header
- Solar 2 - Key Numbers on Bill
- Solar Email Footer
Solar Email Header
The email header introduces the reader to the email and displays the utility's logo and the customer's account number in the appropriate format.
Subject Line: <First Name>, congratulations on making the switch to solar
Company Logo: The utility's company logo displays at the top of the email.
Customer Account Number: The customer's account number displays below the logo in the format defined during the configuration process.
Figure 4-6 Solar Email Header
Solar 2 - Key Numbers on Bill Module
This module shows an example solar bill from the utility, and calls out the important information customers should be aware of before they receive their first bill.
Heading: The module heading notifies customers that their first solar bill is on the way.
Subheading: This statement displays below the heading, and identifies the number of important items the customer should be aware of when they receive their bill.
Bill Image: This image is a utility-provided image that shows an example of the customer's utility bill, and includes call outs that correspond to the numbers in the list at the end of the module.
List of Items: Below the image is a list that explains the items the customer should be aware of on their first utility bill. Each item in the list begins with a graphic identifying the corresponding number from the bill image. Following the image is a description of the item, which should not be more than two lines. You can include up to five items in the list. The number of items included, and the wording of each item, should correspond with the bullet points included in the Get Ready For Your First Solar Bill section in the first solar email.
Learn More About Solar Billing Button: Customers can click this button to visit the utility's solar billing landing page.
Figure 4-7 Key Numbers on Bill
Solar Email Footer
The email footer includes required information, such as the utility's address, and links to unsubscribe from emails and manage customer preferences. The footer also provides utilities with a space to include additional legal information, as needed.
Unsubscribe Link: This link enables customers to unsubscribe from the emails.
Utility Address: This statement includes the utility's address.
Legal Language: This statement can contain legal information, including copyright information, and any additional information the utility wants to include in the email message.
Figure 4-8 Solar Email Footer
