Marketing Modules
Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.
Appears in: Promotion Report, Progress Report, Limited Income Report, Annual Report, Electric Vehicle Report, Usage Lookback Report
On this page:
Requirements
Utility Requirements
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Category |
Description |
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Required Cloud Service |
Energy Efficiency Cloud Service |
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Scale |
Not applicable. |
Customer Requirements
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Category |
Description |
|---|---|
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Billing Frequency |
Monthly, bi-monthly, or quarterly. |
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Data Delivery Frequency |
Not applicable. |
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Data Requirements |
Some marketing modules depend on certain types of customer data. For example, to target a marketing module to customers with a specific energy appliance or energy use pattern, the Oracle Utilities Opower platform requires data about what appliances are present at the customer's home or how a customer uses energy in specific end-use categories such as heating or cooling. The minimum data requirement for targeting purposes is to have average energy use data for households in a utility's region. This data is typically obtained from public data sources and is used as a baseline for the Home Energy Analysis survey. Customer responses to the survey can then be used to determine what appliances customers have or how their energy breaks down into specific categories, so that marketing modules can be targeted to them. Additional AMI data requirements apply in cases where the marketing modules rely on advanced Oracle Utilities Opower data science models to generate appliance detection or disaggregation insights. Your Delivery Team will work with you to understand the specific requirements in these cases, and help you identify the best approach for your situation. |
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Data History |
Depending on which Oracle Utilities Opower data approach is used, one of the following data history requirements will apply:
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Data Coverage |
Depending on which Oracle Utilities Opower data approach is used, the data coverage requirements may include subdaily AMI data and temperature data points. |
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Supported Fuels |
Electricity-only, gas-only, dual fuel. |
User Experience
Flexible Marketing Modules
Flexible marketing modules may be used in either a Promotion Report, Progress Report, or Electrical Vehicle Report. Flexible marketing modules are designed to align with the goals of the report type in which they are included.
The following image is an example of a flexible marketing module promoting an appliance. This can be shown to customers who have taken the Home Energy Analysis survey and have identified what appliances they have. It can also be shown to customers if a data-driven method has been used to identify the appliances at a customer's site, such as through the use of Oracle Utilities Opower data science models.
The following image is an example of a flexible marketing module focusing on lowering electric vehicle costs.
Limited Income Marketing Module
Marketing modules specific to the limited-income experience can be included in the Limited Income Report. Default module types include testimonials, community assistance, budget billing, and weather assistance. The following image is an example of a weather assistance marketing module.
Community Marketing Module
The Community Marketing Message is included in the Annual Report., and the Usage Lookback Report. The goal of the module is to remind the customer that their energy savings have an impact beyond their own bills, and encourage the customer to keep saving energy in the year ahead.
