Subject Line, Header, and Footer

The subject line and header are used to engage the customer, brand the communication, and identify the time period of the neighbor comparison. The footer provides customers with links to manage preferences and unsubscribe from Email Home Energy Reports. It also contains the utility address and other necessary legal text.

Header

Subject Line: The subject line is designed by Oracle Utilities to engage customers. The default subject line is "Hi [firstname lastname] - your Home Energy Report is here." Our research has shown that including the customer's name results in a higher open rate.

Header: The header appears at the top of every report.

The header contains the following:

  • Logo: A logo provided by the utility. This is the same logo used in the Energy Efficiency Web Portal.
  • Utility account number: Since the account number is required to register on the Energy Efficiency Web Portal, having the number on the report provides a useful reference for customers. Part of the account number is obscured by default.

Footer

The footer is included at the bottom of every report and includes components that provide more context about the report. This includes the following: 

  • Manage Preferences: A link to the Energy Efficiency Web Portal page where a customer can edit their report preferences.
  • Unsubscribe: A link to a page where customers can unsubscribe from Email Home Energy Reports. An unsubscribe link must appear due to CAN-SPAM regulations in the US and similar regulations abroad. The URL the unsubscribe link points to cannot be customized. Unsubscribing from Email Home Energy Reports in this manner unsubscribes the customer from all Oracle Utilities Opower email communications. This action is permanent. A customer cannot opt in again after opting out of Email Home Energy Reports.
  • Address: The utility's mailing address. The mailing address must appear due to CAN-SPAM regulations in the US and similar regulations abroad.
  • Disclaimer: This is an optional disclaimer that can be added at the request of the utility.
  • Legal text: This is the copyright and any other legal text required by the utility or Oracle Utilities.

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