Marketing Modules

Marketing modules contain content designed to highlight a particular business initiative or energy savings program, such as rebates, special offers, and advertisements. These modules come in two sizes, small and large, that provide utilities with robust marketing options on both the front and back of the report. The modules follow the principle of native advertising so that they fit seamlessly into the report. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Utilities can make small edits to text and visuals. Additionally, the modules can be customized to be utility-specific (such as a utility-specific home audit). The images and text are developed by Oracle Utilities in coordination with the utility.

Small Module

Small marketing messages are used to promote a particular energy savings program or product. For example, they have been used to promote rebates and recycling programs. They may also be used to promote an Oracle Utilities Opower product, such as the web portal or Email Home Energy Reports.

Large Module

Large marketing messages are used to promote a particular energy savings program or product. For example, they have been used to promote rebates, special utility offers, and recycling programs. The images and text are developed by Client Design in coordination with the utility.

Common Content and Templates: The content within the modules may be used to promote a utility-specific or Oracle Utilities-specific product or program. For example, the content may include a program or product name, a program or product process, a rebate or payment, the monetary value of projected savings, a call to action (URL, phone number, or both), and any required language (including legal language). There are also different layout templates available that follow the native design theme of the product. The layout templates support most use cases and are flexible to support different kinds of messaging.

Fuel: N/A

AMI Data Required: N/A

Data History: N/A

Billing Frequency: N/A

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