EV Why Off-Peak Module

The EV Why Off-Peak module explains to the reader why it is important and beneficial to charge their EV during off-peak hours. The module explains how this behavior can save them money, make charging more convenient, and ease the strain on the grid. The module also asks them if they can go the extra mile to use clean energy to charge their EV.

Requirements

There are no module-specific requirements. For product requirements, see Requirements and Limitations for EV Charging Coach Emails.

User Experience

This module includes:

Header: The header of the module tells the reader that the information below will explain why it is beneficial to charge their EV during off-peak hours. For example, "Why charge your EV during off-peak hours?"

Reason 1: The first reason is identified by a green #1 graphic, includes the heading "Save money" and explains to the reader how charging off-peak can save them money. For example, "Your TOU rate plan is set up to save you money! Get the most out of it by charging your EV during off-peak hours when savings are greater."

Reason 2: The second reason is identified by a green #2 graphic, includes the heading "Ease strain on the grid" and explains to the reader how charging off-peak can help relieve strain on the electric grid. For example, "The grid works hard to keep up with demand when people use it most. Charging your EV during off-peak hours eases strain on the grid, which can help avoid electricity cost increases for your and your neighbors."

Reason 3: The third reason is identified by a green #3 graphic, includes the heading "Set it and forget it" and explains to the reader how they can use schedules to make charging off-peak more convenient. For example, "Routines make like easier. Schedule yoru EV to charge automatically during off-peak hours so you never have to think about it."

Extra Mile Statement: This statement is identified by a trophy graphic below the three reason statements, and asks the reader if they can do more. The heading reads, "Can you go the extra mile?" and is followed by an explanation of how the reader can utilize clean energy. For example, "The best time to charge your EV is when the sun is shining: make your EV driving even greener by charging in the middle of the day when the grid is filled with clean or solar energy."