Load Shifting Collective Benefit Module

The Collective Benefit module provides customers with information about the collective impacts of their peak-use reduction or load shifting. The module provides a rotating series of information that is aimed at increasing customer motivation to decrease their peak usage without sacrificing customer satisfaction.

This module can be included in the Post-Bill Report or in the Peak Usage Summary email, and rotates between 6 different messages that can be selected and configured by the utility. There are 8 available messages for the utility to choose from. For information about these different variations, contact your Delivery Team.

Each selected message should run for approximately four weeks, ensuring it is included in each customer's Post-Bill Report or Peak Usage Summary email for the month. Then a new message is selected to run for approximately 4 weeks. This cadence typically allows for each of the 6 selected messages to be shown twice over the course of a year.

User Experience

Each variation of the Collective Benefit module includes the following components. This example illustrates the renewable energy variation.

Header: The module header reads "Benefit from renewable energy".

Image: The image appears just below the header and depicts renewable energy resources such as solar and wind.

Insight Message: The insight message explains how shifting usage to off-peak hours can help to lower carbon emissions, and provides details about how other customers have shifted their usage, and the results of that shift. For example, "Time of Use rates support a cleaner power grid by encouraging electricity use when renewable resources, such as solar or wind, are more available. If you shift or reduce energy use during on-peak hours, we can all rely more on renewables - and less on fossil fuels."

Figure 2-24 Collective Benefit Module