Peak Time Rebates Tracks

A track is a sequence of communication experiences defined for a specific group of customers over time. Tracks control what type of content each group gets over time. The track defines the modules that appear in communications for customers. Certain modules can only appear in communications for certain tracks, and some modules will vary depending upon the track the customer is on. If a customer's enrollment in the utility's Peak Rewards program changes during the course of the summer, then their track enrollment changes appropriately.

Money Comparison Track

The Money Comparison track compares the rebates that the customer earns to average-saving and high-saving customers. This drives greater energy savings by using a normative comparison as well as anchoring the customer on the high end of what they could be earning.

The following modules may appear in Peak Time Rebates email communications for customers on the Money Comparison track:

• Pre-event Emails
  • Email Social Sharing
  • Email Footer
  • Email Header
  • Email Peak Day Tips
  • Email Reason to Save
  • Email Upcoming Peak Day
• Post-event Email
  • Email Daily Results
  • Email Footer
  • Email Header
  • Email Bar Chart History
  • Email One-day Earning with Projection
  • Email Social Sharing
  • Email Three Bar Chart
  • Email Single-line Tip

Simple Money Track

The Simple Money track tells the customer how much money they have earned for their energy savings. This you-to-you comparison is more straightforward than the Money Comparison track, and historical savings are included as a way of allowing customers to track their rebate and savings trends over the season.

The following modules may appear in Peak Time Rebate email communications for customers on the Simple Money track.

• Pre-event Email
  • Email Social Sharing
  • Email Footer
  • Email Header
  • Email Peak Day Tips
  • Email Reason to Save
  • Email Upcoming Peak Day
• Post-event Email
  • Email Bar Chart History
  • Email Footer
  • Email Header
  • Email Social Sharing
  • Email Two Bar Chart
  • Email Single-line Tip

Peak Rewards Track

The Peak Rewards track is used for customers that are enrolled in both the Peak Time Rebates and the utility's appliance Peak Rewards programs. Peak Rewards is a way that utilities save energy at peak times by automatically turning high-use appliances, usually air conditioners, down or off. These peak events occur a few times a year, and customers are generally compensated for participating with reductions in their bills.

The messaging in the other Peak Time Rebate tracks focuses on encouraging customers to reduce their energy consumption during a peak event by reducing their air conditioning (A/C) usage, as a customer's A/C usually makes up the majority of their energy usage on a hot-weather day. Since customers on the Peak Rewards track are usually enrolled in an A/C-based Peak Rewards program, tips about reducing A/C usage are less helpful to these customers. Instead, tips and other messaging focus on reducing major appliance usage (dishwashers, dryer, etc.). These major appliances are usually the second biggest source of energy usage in a household.

The following modules may appear in Peak Time Rebate email communications for customers on the Peak Rewards track.

• Pre-event Email
  • Email Calendar Link
  • Email Footer
  • Email Header
  • Email Peak Day Tips
  • Email Reason to Save
  • Email Upcoming Peak Day
  • Email Social Sharing
• Post-event Email
  • Email Earnings Calendar
  • Email Footer
  • Email Header
  • Email Social Sharing
  • Email Two Bar Chart
  • Email Single Line Tip