Subject Lines and Header Module
The subject line and the header are used to engage the customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.
Design
This section discusses the design of the subject lines and Header module.
Subject Line
"Alert: You are on track for a high bill of $240"
Note: The subject line can vary depending on the customer's program design and preferred language.
Header Module
This image shows an example of the header.
Configuration Options
This section discusses the configuration options for the subject lines and Header module.
Subject Lines
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Options | Input Value |
|---|---|
|
Use On Track or Projected Bill Language The subject line can be configured to use "on track" language or "projected bill" language. Default: On track language |
Optional Choose one of the following:
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This table describes the default subject lines that are used for these emails:
| Personal Threshold Setting | Rates Type | On Track Language | Projected Bill Language |
|---|---|---|---|
| Personal threshold not set or not available. | Cost | "You are on track for a high bill of <$X>" | "Your upcoming bill is projected to be <$X>" |
| Personal threshold not set or not available. | Usage or Budget Billing | "You are on track for a <X%> higher bill" | "Your upcoming bill is projected to have <X%> higher energy use" |
| Personal threshold set by customer. | Cost | "You are on track for a high bill of more than <$X>" | "Your upcoming bill is projected to be higher than <cost threshold amount>" |
| Personal threshold set by customer. | Usage or Budget Billing | "You are on track for a <X%> higher bill" | "Your upcoming bill is projected to have <X%> higher <energy/water> use" |
Header Module
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Options | Input Value |
|---|---|
|
Logo The utility must provide a logo to include in the header of the email. |
Required Provide the logo file to the delivery team. |
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Include URL in Logo The utility can provide a URL that can be included within the logo to direct customers to a utility website. |
Optional Choose one of these options:
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Account Number Characters Masked The utility can specify how many characters of the customer's account number are displayed in the header. Note that this configuration is used for all Oracle Utilities outbound email communications that the utility sends, and should be set only once for all outbound communications. Default: Display the last four characters. |
Required Choose one of the following:
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Include Premise Address The premise address can be enabled to appear after the account number for customers with one or more premises. Default: Do not display premise address. |
Optional Choose one of the following:
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Include Reference Number A reference number can be enabled to appear after the account number. Default: Do not display reference number. |
Optional Choose one of the following:
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