1.1 Audience

The target audience for this product is the globally active commercial and retail banks that provide either an asset or liability products or related services to either retail or institutional customers. Banks look forward to establishing a relationship with the customer by meeting their needs of banking products and services; the focus of the bank here is the profitability of the customer which is driven by the rate offered by the bank. Banks are keen to provide customized deals to customers based on customer attributes. The audience within the bank includes CDO, CIO, CRO, Treasury, Product, and LoB heads.

The target audience to this guide is the different roles within the bank that are involved in setting up/ configuring the product and daily users. It is targeted towards the Administrators, Analysts, Implementation partners, Relationship Managers & Product Managers.