7.3 Segmentation Mapping

Segmentation involves the grouping of customer accounts based on different account level dimensions and the specified criteria on them.

Users can select from a set of dimensions to create segments for different Segment types in the Segmentation Mapping UI. Accounts grouped together in a particular segment, are expected to behave, and perform similarly. The objective of segmentation is to achieve easier cross sell and upsell and enhance value the customer drives for the bank.