10.1.4 Channel View

A Channel View facilitates the measurement of the profitability of various methods for delivering products or services to your customer base. As with customers, you may define your channels as per your preference. Examples of channels might include ATM, Electronic Banking, Telephone, Retail Branch, and Mail. A better understanding of the cost structures of your delivery channels can assist you in steering your customers to lower-cost channels or in doing a better job of aligning true costs with revenues through fee structures designed to encourage customers to utilize lower-cost channels.