2.2.2 Customer Insight

Evaluating customer value is becoming tougher. Customer relationships are becoming more complex, involving several bank personnel, and have extended time periods. Increasingly, banks are customizing and personalizing products and services. While decisions are becoming riskier, time windows available for decision and action are becoming smaller. Such real-world scenarios mandate timely and comprehensive decision support. Oracle's Customer Insight solutions deliver targeted and actionable customer analysis that help financial institutions make quick decisions in a rapidly evolving marketplace.