Configuring Marketing Cities

Use Marketing City codes to define where marketing cities are located in relation to your property.

Note:

When the Multi Property OPERA Control is active, new Marketing Cities are created by selecting the Template tab. Once created, you can copy Marketing Cities to specific properties using the Copy action. Refer to Copying Configuration Codes to Multiple Properties for more information.

Adding Marketing City Codes

1. Select the Administration menu, select Booking, select Marketing Management, and then select Marketing Cities.

2. Click New and complete the following fields:

   1. Property. Search for and select a property or confirm the property.

   2. Marketing City. Enter the name of the city in the surrounding area near the property.

   3. Description. Enter a description for the city.

   4. Region Code. Enter a marketing region. For more information, see Configuring a Marketing Region.

   5. Distance. Enter the distance to the center of the marketing city from the property (for example, 1 mile, 5 miles, 10 miles, and so on).

   6. Driving Time. Enter the approximate length of time to travel to the marketing city by car or bus (for example, 10 minutes, 1 hour, 1/2 day).

   7. Distance Type. Enter the measurement type for the distance to the marketing city (for example, miles, kilometers, and so on).

   8. Direction. Enter the general direction of the marketing city in relation to the property (for example, North, South, East, or West).

3. Click Save.

Deleting Marketing City Codes

1. Select the Administration menu, select Booking, select Marketing Management, and then select Marketing Cities.

2. Enter search criteria and click Search.

3. Select the marketing city code in the search result, then click the vertical ellipsis Action menu and select Edit.

   1. Inactive: Select to mark this code inactive. Inactive codes are not available for selection from lists in OPERA Cloud. The code remains for historical and statistical purposes only.

   2. Update the configuration.

4. Click Save.

Deleting a Marketing City Code

1. Select the Administration menu, select Booking, select Marketing Management, and then select Marketing Cities.

2. Enter search criteria and click Search.

3. Select the marketing city code in the search result, then click the vertical ellipsis Actions menu and select Delete.

4. Click Delete and confirm the deletion.