1. User Guide
  2. Administration
  3. Booking Administration
  4. Marketing Management
  5. Configuring Marketing Region

Configuring Marketing Region

You can configure Marketing Region codes and then associate them with Marketing Cities. This provides the ability to designate smaller areas within your property's area as "marketing regions," as opposed to the larger geographical regions. You can search for properties within the smaller marketing region when making reservations.

Note:

When the Multi Property OPERA Control is active, new Marketing Regions are created by selecting the Template tab. Once created, you can copy Marketing Regions to specific properties using the Copy action. See  Copying Configuration Codes to Multiple Properties for more information.

Adding Marketing Region

  1. From the Administration menu, select Booking, select Marketing Management, and then select Marketing Regions.

  2. Click New and complete the following fields:

    Note:

    In a multi-property operation, Marketing Region codes are configured in the template and then copied to properties. This ensures consistent configuration across all properties.

    1. Code: Enter an alpha-numeric code to represent the marketing region.

    2. Description: Enter a description for the marketing region.

    3. Manage Translations: (Available when the Multi Language function under the General group is active.) Select to open the Multi Language descriptions screen and configure a language translation for the description.

    4. Sequence: Enter a number that controls the position of this code in listings. Codes without a sequence number assigned are listed in alphabetical order following codes with a sequence assigned. 

  3. Click Save to save and exit or click Save and Continue to save this code and add another.

Editing Marketing Region

  1. From the Administration menu, select Booking, select Marketing Management, and then select Marketing Regions.

  2. Enter search criteria, then click Search.

  3. Select the marketing region in the search result, then click the vertical ellipsis Actions menu and select Edit.

  4. Update the details.

  5. Click Save.

Deleting Marketing Region

  1. From the Administration menu, select Booking, select Marketing Management, and then select Marketing Regions.

  2. Enter search criteria, click Search.

  3. Select the marketing region in the search result, then click the vertical ellipsis Actions menu and select Delete.

  4. Click Delete to confirm.

Parent topic: Marketing Management