Configuring Loyalty Cloud Engagement

Prerequisites for Guest Loyalty Programs

Oracle Hospitality OPERA Loyalty Cloud Engagement Services provides an integrated loyalty solution that combines loyalty program management with customer engagement capabilities. The service enables hospitality organizations to manage traditional stay-based loyalty programs and engagement-driven loyalty initiatives from a single platform. By leveraging loyalty and engagement data, organizations can increase customer retention, drive revenue growth, and strengthen long-term guest relationships.

Accessing CrowdTwist Control Center

The OPERA Cloud Loyalty Engagement add-on extends OPERA Cloud Loyalty with CrowdTwist-powered engagement capabilities. The add-on integrates directly with the OPERA Cloud Unified Platform, enabling loyalty administrators to manage loyalty programs and engagement activities from a single application.

1. From the Administration menu, select Client Relations, select Membership Management, and then select Loyalty Cloud Engagement. Refer: https://docs.oracle.com/en/cloud/saas/marketing/crowdtwist-user/Help/ControlCenter/Program/ControlCenterUser/ControlCenterUser.htm