Updated Profiles-Loyalty Subject Area

Enhanced the existing Profiles-Loyalty subject area in Reporting and Analytics (R+A) with a Membership Promotions folder. The new folder exposes Membership Promotion information associated with profiles, including the applicable promotion fields and accurately populated inactive dates. Loyalty and reporting users can use this information to create reports that review the Membership Promotions attached to individual profiles.

OPERATIONAL BENEFITS

• Loyalty teams can gain clearer visibility into the promotions associated with each member profile, including whether a promotion remains active or has become inactive. This supports more effective review of member eligibility and promotion assignments, enables timely responses to member inquiries, and simplifies investigation of promotion-related issues.

• By making profile-level Membership Promotion data available directly in R+A, hotels can reduce the manual effort required to gather and reconcile promotion information from multiple sources. The reporting capability also supports more informed loyalty-program analysis and operational decision-making.