Table of Contents
- Title and Copyright Information
- Send Us Your Comments
- Preface
- 1 Getting Started
- 2 Customer Decision Trees
- 3 Demand Transference
- 4 Advanced Clustering
- 5 Customer Segmentation
- 6 Attribute Extraction
- 7 Affinity Analysis
- 8 Size Profiles
- 9 Innovation Workbench
- 10 Oracle Digital Assistance
- 11 Control & Tactical Center
- 12 Glossary