Privacy by Design
In support of data privacy enhancements, retail applications have created a data privacy web service interface and command line tool to provide retailers with services for requesting access to personal information for review and forget/update the personal information if requested.
Here are examples of the personal information.
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Full Name
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Home address
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Email address
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Date of birth
The following features are provided by RI for using the data privacy command line the tool:
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Right to Access (RTA)
Retailers can accept and respond to end-user requests for data access, correction, and deletion for individual end-user data records they store in the Oracle service.
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Right to be Forgot (RTF)
In support of an end-user's right to request to forget/update personal information, retailers can delete/update (mask) an end-user's personal data during the services period. Certain data that is critical for the business or that is part of the legal requirement may not be deleted.