Application Builder
Application Builder is a development environment that you can use to build and deploy database-centric applications. You can create interactive grids, reports, and charts.
APEX App Builder User's Guide is available at http://docs.oracle.com/database/apex-5.1/HTMDB/toc.htm
You can use wizards to declaratively assemble database applications organized by page to visualize and explore data, as a pre-process or post-process of data mining.
The following functionality is available.
Create
Launches the Create Application Wizard, which you can use to build a complete application containing multiple pages.
Import
Launches the Import Wizard, which you can use to import export files from the export repository.
Dashboard
Links to the App Builder Dashboard, which displays metrics about applications in the current workspace.
Workspace Utilities
Use the Workspace Utilities page to manage App Builder Defaults, news items displayed on the home page, workspace themes, and so on.