Cluster Results Stage

After you select a scenario and execute it, you can see the results in this stage. The application uses the data and the parameters you defined in order to group stores together that are most similar according to the characteristics you selected and to separate stores that are most dissimilar. You can also use this stage to rename a cluster.

Process

You use this stage to review clusters, their composition, and the cluster hierarchy, using the grid view and the graph view. This includes

• Reviewing a cluster to see the goodness of fit by using the scores. Determine if any clusters are outliers that warrant further analysis.

• Rank the scenarios (cluster sets) to see how well they are separated and how compact the stores are within each cluster.

• View the optimality of the clusters recommended by the application to determine if increasing the number of clusters beyond the optimal number is significant.

• Rename the cluster after analyzing the centroids and before the cluster is approved.