Features

The key features of Customer Segmentation include:

• Scenario-based segment generation, based on customer attributes, customer behavior, and transactions.

• Attribute importance and correlation mining to identify significant attributes and their associations.

• The ability to generate granular customer segments via the UI. These customer segments include departments such as men, women, and children, health and beauty, or groceries.

• A three-step segment-generation process.

• What-if capabilities that can be used to create multiple segmentation scenarios and then measure them against one another. This can help ensure that the most appropriate segments are used by the applicable planning and execution processes.

• Automatic ranking of segment scenarios to support what-if comparisons.

• Recommendations for the optimal segment scenario and number of segments.

• Descriptions of the main characteristics of the data assigned to each segment using segment rules.

• The use of Oracle data mining hierarchical segmentation and an enhanced version of the k-means algorithm.