Introduction

A customer decision tree is a decision support tool that uses a tree-like graph to model a customer hierarchical decision-making process for a specific product. The branches of the tree provide a visual representation of the choices a customer makes and the order of importance of various product characteristics. Transaction data is used in the analysis.

A customer decision tree identifies the decisions a customer makes when choosing a particular product. The decision tree is produced by algorithms that analyze historical customer sales data. It illustrates how customers shop and how they evaluate the importance of different product attributes when making buying decisions. Such information can be useful to a retailer in terms of product selection and display.

The CDT Cloud Service module consists of three tabs: Overview, Generate CDTs, and Manage CDTs. You use the Overview tab to keep track of the status of each stage within the Generate CDTs tab. You use the Manage CDTs tab to assess the set of CDTs you and other users have created using the Generate CDTs tab, setting versions as complete, approving versions, and deleting versions, as necessary.