Segment Scores

The application provides scores for segments, based on the threshold score. The scoring measures the goodness of a segment. A score for a particular segment is calculated using the average of the probability scores of the customers in a segment. The score is based on the assumption that each customer has an equal chance of being a member of the segment. A high score indicates that the customer is close to the centroid. A low score indicates that the customer is an outlier. The low score indicator is turned on and off.