15 Segment Queries

When creating an Unstratified or a Stratified Segment, it is important to know what you need to enter/select in each field, whether there is a particular format for the data entered, and what the query is going to return. If you are not sure what Customer Engagement is doing, you may get an error on the query or the results may not be what you expect.

This appendix explains what is required for each query template.

The following conventions apply to data entry when creating a segment:

• Dates must be in the MM/DD/YYYY format.

• When entering numbers, do not use commas, dollar signs, or decimal places unless specifically instructed to do so.

• When entering text, do not use any punctuation unless instructed otherwise.