Business Rules and Strategy

In LPO, a business strategy defines how prices are set, based on a retailer’s goals such as maximizing margin, staying competitive, or driving volume. A default strategy applies broadly across items or locations and reflects the retailer's standard pricing logic. Custom strategies are applied selectively, allowing exceptions when specific business needs arise such as high-priority products, promotional events, or competitor activity. Both default and override strategies can include rules that guide price changes, such as margin thresholds, competitor gaps, or price point alignment.

For additional details on business rules and strategy, see the Control and Tactical Center chapter in the Oracle Retail AI Foundation Cloud Service Implementation Guide.