4 LPO Rules and Strategies

Pricing rules and strategies in LPO are the foundation for generating optimized price recommendations. Strategies combine multiple rules that reflect business objectives such as maximizing margin, staying competitive, or clearing inventory. Each rule defines specific conditions or constraints, such as minimum margin thresholds, price change limits, or competitive price alignment. Users can configure, review, and manage these rules to ensure that recommendations align with their pricing goals. These strategies are then applied during optimization runs to drive consistent and data-driven pricing decisions.

The rules and strategies for LPO are created from the Control and Tactical Center in the Oracle Retail AI Foundation Cloud Service. For further details, see the "Control and Tactical Center" chapter in the Oracle Retail AI Foundation Cloud Service Implementation Guide.