Email Introduction AMI Customer Education Report - Residential

The email Introduction Customer Education Report - Residential is the first report residential customers receive in the program. By default, it is delivered 30 days after smart meter installation. It provides an introduction to smart meters as well as personalized daily and hourly energy use insights. It also encourages customers to engage with additional AMI-related programs, insights, and communications offered by their utility.

This image shows an example of the report:


Introduction customer education report which introduces the program, provides personalized hourly and daily energy use insights, and encourages customers to review additional resources.

Subject Line, Header, Introduction, and Footer

The email contains the following components:

Subject Line: The subject line indicates that the customer's energy meter has been upgraded to a smart meter.

Header: The header includes the utility logo and the customer account number, which might appear masked, depending on your utility's settings.

Introduction: Below the header is the Introduction module that typically reads, "<First Name>, Your smart meter gives you new insights into your energy use!" This statement is followed by a graphic that depicts a computer station where a customer might view their energy insights.

Footer: The footer includes:

  • Utility contact information (address and phone number).
  • Optional text for legal notices, disclaimers, or explanations of how energy use is calculated.
  • A Manage preferences link that opens the utility’s website, where customers can specify whether they want to receive communications, and who they are sent to.
  • An Unsubscribe link so customers can unsubscribe from the email. This link is required to meet CAN-SPAM (US) and similar international regulations.

Smart Meter Tips

The Smart Meter Tips module introduces smart meters in plain language and explains their key benefits for customers. This module includes:

Header and Graphic: The module begins with the "Get to Know Your Smart Meter" heading, followed by a graphic of a smart meter.

What is a smart meter? statement: This section describes what a smart meter is in simple terms. The default statement reads, "Smart meters securely send your energy data to the utility using wireless technology – no more manual readings or estimates. They let you track your usage by hour, day, or month, making it easier to set goals and manage your budget." After the statement, a Learn more link is available, that directs the customer to the utility's website.

Smarter insights, smarter savings statement: This section describes how smart meter insights can help customers save money. The default statement reads, "By showing when and how you use energy, smart meters help you adjust habits, reduce bills, and make more informed choices every day."

Smart Meter Graph Insights

The Smart Meter Graph Insights module shows customers their energy use for the past week. It highlights the highest-use day and provides an hourly breakdown chart for that day.

The module includes:

Header: The header reads "Your smart meter insights", indicating that the insights come directly from the customer’s meter.

Weekly breakdown: After the header, the module identifies the day with the highest energy use in the past week and displays a bar chart of daily energy use for the last 7 days. The day with the highest usage is highlighted and the date range associated with the data is displayed below the chart.

Hourly breakdown: Next is the hourly breakdown of the day the customer used the most energy. This section identifies the period of time when the customer's usage was highest, and includes a chart that shows a bar for each hour of the day. The highest usage period is highlighted and the date associated with the data is displayed below the chart.

Explore your usage button: At the bottom of the module, customers can click the Explore your usage button to open the utility’s website and view detailed usage data.

Welcome Insights

The Welcome Insights module invites customers to sign up for ongoing utility communications and explore detailed energy use tools on the utility website.

The module includes:

Graphic and Header: The module begins with a graphic of a computer screen depicting energy usage data, and includes the heading, "Track your business energy usage".

Utility Statement: This statement encourages the customer to explore their energy usage more by signing up for additional communications from the utility. For example, "Better understand how your business uses energy by viewing your energy use data and history at <utility website>."

Log In Button: At the bottom of the module, the customer can click Explore Your Energy Use more to open the utility website and manage communication preferences or view detailed usage tools.

Customer Feedback

At the bottom of the email, utilities can insert the Customer Feedback module, which is part of the Oracle Utilities Energy Efficiency Cloud Service product.