Pre-Season Welcome Letter

The pre-season welcome letter is a print welcome communication sent to customers to introduce them to the Behavioral Demand Response Cloud Service before their first peak event notification is sent. The letter is designed to prepare customers for upcoming peak events and motivate them to save energy; it explains what peak events are, notifies customers of upcoming notifications, and generates enthusiasm about energy savings. Content appears on both the front and back of the welcome letter.

Note:

Channel fees apply to all print communications. See the Behavioral Demand Response Overview Guide for more information.

Example

The following images are examples of the front and back of the pre-season welcome letter for an electric customer during a hot-weather event. This letter can also be used to introduce the program and ways to save on peak days for electric and gas customers in cold-weather events.

This is how the front page looks:

And the following is an example of the back of the letter:

Configuration Options

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Table 3-1 Configuration Options for the Pre-Season Welcome Letter

Configuration Options	Input Value
Utility Logo. The CMYK and RGB versions of the utility logo as an .ai file type.	Required. Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide Oracle Utilities Opower Platform Configuration Guide.
Behavioral Demand Response Customer Service Contact Information. Provide the customer service phone number and email address that customers can contact with questions related to the Behavioral Demand Response program. This may be different from the customer service information provided in the Oracle Utilities Opower Platform Configuration Guide. Example: Phone: [phone] Email: [e-mail]	Required. Phone: Email:
Welcome Letter – Contact Information. If there is customer service contact information specific to the Behavioral Demand Response program, this paragraph can be included on the Welcome letter: “If you have questions or would like to learn more about this program, please call us at [phone] or visit UtilityCo.com/peakdays.” Default: By default, the paragraph is not included in the welcome letter.	Optional. Choose one of the following: Use the default option. Include the paragraph in the welcome letter.
Behavioral Demand Response Web Resources. Provide the link to a Behavioral Demand Response-specific page on the utility’s website. Example: utilityco.com/peakdays	Required. URL:
Welcome Letter – Web Resources. The following default paragraph on the Behavioral Demand Response Welcome letter can be altered depending on if the URL provided directs customers to a page specific to the Behavioral Demand Response program or a generic tips page. Default: “To learn more about peak days and find even more ways to save, visit UtilityCo.com/peakdays”	Optional. Choose one of the following: Use the default option. Include the following paragraph in the welcome letter:

User Experience Variations

The user experience varies for customers depending upon their service types, available data, costs, and locale. Note that the following list indicates the primary user experience variations, not all possible variations.

Gas Fuel

For gas-only customers, the Welcome Letter includes language, illustrations, and tips that are related to gas. For example, the introductory paragraph talks about how gas costs are high during cold-weather season, and the tips are related to energy efficient actions that are more typical of such season.