Subject Line

The default subject line varies depending on whether the customer receives a pre- or post-event message, and if the event is today or tomorrow, or today and tomorrow.

• Pre-Event Email Subject Line: Peak energy day: Tomorrow, <Month> <Day>
  • Pre-Season Summer Welcome Email Subject Line: <Customer First and Last Name>: Join your community in saving electricity this summer!
• Post-Event Email Subject Line: <First Name> <Last Name>, your <Month> <Day> peak energy results are here.